Mailchimp Erfahrungen

4.5 (15’785) Eine Bewertung schreiben

Über Mailchimp

MailChimp bietet dir das Marketing-Tool, um auf höherem Niveau zu agieren.

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Vorteile:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Nachteile:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Bewertungen zu Mailchimp

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4.4
Kundenservice
4.2
Funktionen
4.4
Preis-Leistungs-Verhältnis
4.4

Weiterempfehlungsquote

8.4/10

Mailchimp hat eine Gesamtbewertung von 4.5 von 5 Sternen basierend auf 15’785 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (15’783)

Tanner
Tanner
Account Executive
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great for a small business

4.0 vor 3 Monaten
Untertitel auf Deutsch sind im Videoplayer verfügbar
Lars
Editor in Deutschland
Medienproduktion, 1’001-5’000 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Wahrscheinlich eins der einfachsten Newsletter-Systeme

5.0 vor 2 Jahren

Kommentare: Insgesam nutze ich Mailchimp bei mehreren Projekten, da es schnell einsatzbereit ist und bei weniger Empfängern sogar kostenlos ist. Insbesondere der gute Editor und die vielen Individualisierungsmöglichkeiten überzeugen mich.

Vorteile:

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile:

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Meikel
Grafikdesigner in Deutschland
Design, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Günstiges Tool

4.0 letzten Monat Neu

Kommentare: Für kleine Liste eine gute Alternative und kostenlos zum starten.

Vorteile:

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile:

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Rubén
Rubén
Marketing Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Restaurants, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Muy recomendable apra campañas de email marketing

5.0 vor 2 Monaten Neu

Vorteile:

Fácil uso, se puede integrar fácilmente con cualquier CMS para la automatización de registro de nuevos suscritos. Permite rastrear los usuarios que le ha interesado la información enviada y crear listas de segmentación.

Nachteile:

El precio es algo elevado, y a la que empiezas a incrementar tu base de datos, rápidamente debes ir adaptando el plan a uno superior, lo cual implica un sobrecoste proporcional.

Javier
Project Leader in Spanien
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Muy recomendable para pequeños negocios

4.0 letzten Monat Neu

Kommentare: En general una experiencia positiva, aunque creo que el soporte al cliente debería de mejorarse. Hay siempre mucho tiempo de espera y además la primera interacción no suele ser de ayuda y hay que esperar a que te contacten por email con una posible solución. No creo que sea el mejor enfoque.

Vorteile:

Mailchimp funciona muy bien si estás empezando a utilizar el canal email dentro de una estrategia de marketing. (Sobre todo para pymes). Tiene muchas funciones que hasta hace poco solo estaban disponibles en plataformas mucho más grandes de gestión de clientes (sobre todo automatización)

Nachteile:

Hay algunas funciones que no funcionan del todo como deberían y necesitan una mejora. Hay veces que con tantas funciones, es complicado poder ubicar todas para alguien que intenta empezar. También hay que tener en cuenta que para bases grandes, puede ser una alternativa algo costosa. Hay ocasiones también donde Mailchimp te ofrece una integración con tienda online, pero cuando hay algún problema con esta integración, no hay ningún soporte.

Verifizierter Rezensent
COO in Italien
Verifizierter Nutzer auf LinkedIn
Sport, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

There are better market options

3.0 vor 3 Wochen Neu

Vorteile:

Has been my first automation mail software, and I could say that is a good starting point, especially for startup or beginning users. It offers a wide range of free templates and the usability is very good

Nachteile:

I did not found so easy to use the integration option with social like Facebook when it comes to managing marketing campaigns

José Miguel
Owner in Chile
Konsumgüter, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A renewed classic

5.0 vor 3 Monaten

Kommentare: If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.

Vorteile:

Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.

Nachteile:

Right now, nothing about Mailchimp is bad for my small business.

Eric
Eric
Content Creator in UK
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp Review

5.0 vor 2 Wochen Neu

Kommentare: My over all experience has been good, asides from the fact that I contact support ahead of time so they can respond when i need them, every other thing seems fine for me.

Vorteile:

I like the fact that you can start for free if you are on a budget and it is very affordable compared to other email marketing software

Nachteile:

What I dislike the most is that you don't easily get support when you need it, you will have to wait for hours before they respond to your email. I wish they can improve on this.

Verifizierter Rezensent
Ecommerce Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Möbel, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Fácil integración Prestashop

5.0 vor 2 Monaten Neu

Kommentare: Para softwares de emails, hay más competencia, con Prestashop, se integra muy fácil, cosa que las otras herramientas, no es tan sencillo. Es una buena herramienta de email y de las más utilizadas por este y otros temas.

Vorteile:

Fácil integración con Prestashop. Tiene múltiples ventajas, como los emails de confirmación de pedido o el recordatorio de carrito abandonado, journeys de clientes registrados, etc. El panel es bastante funcional y suele dar buenas puntuaciones para no caer en spam.

Nachteile:

Panel en español y mayor usabilidad en los menús. También algo más de agilidad en el diseño de los correos.

Angela
Freelance in Spanien
Verifizierter Nutzer auf LinkedIn
Sport, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

El mejor gestor de contenidos

5.0 letzten Monat Neu

Kommentare: Mi experiencia con este software es muy positiva, porque es me resulta súper útil y través de ella puedo crear campañas de marketing y automatizar emails.

Vorteile:

Lo que más me ha gustado de este software es te ofrece un abanico de posibilidades para personalizar emails, para crear campañas de automatización y además posee una gran cantidad de recursos que en el plan gratuito puedes usar.

Nachteile:

Lo que menos me gusta es que muchas veces no es ta intuitivo y tiene una curva de aprendizaje media, pero merece la pena invertir tiempo en aprender porque es muy completa.

Enrique
Enrique
freelance in Spanien
Verifizierter Nutzer auf LinkedIn
Grafikdesign, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp, la herramieta de email marketin

4.0 letzten Monat Neu

Kommentare: Es una herramienta que uso para realizar campañas de email marqueting para el trabajo de mi web. Las estadisticas me yudan a mejorar y a analizar cuales son las causas por las que unos correos/campañas tienen más éxios que otros

Vorteile:

La facilidad para segmentar suscriptores en diferentes listas según las necesidades y las diferentes opciones de envío de boletines y correos con muchas plantillas elaboradas. Facilidad de personalización

Nachteile:

Que está todo en inglés. A veces no resulta intuitivas las diferentes opciones de envío de campañas

Verifizierter Rezensent
MD in UK
Verifizierter Nutzer auf LinkedIn
Gastgewerbe, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A great tool for engaging customers with on brand messaging

5.0 vor 3 Wochen Neu

Kommentare: As a small business it helps save cost and provide a safe space for storing and managing customer contact details.

Vorteile:

I love that its automation can create branded messages with little design expertise needed. A cost effective way to communicate to customers without expensive creative costs.

Nachteile:

Understanding how to make the most out of the platform - I know it can do a lot more then what I currently use it for but its not that comprehensive of intuitive over and above the basic product offering.

Gracious
Gracious
Social Media Expert in Nigeria
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

MailChimp

4.0 vor 2 Monaten

Kommentare: We're building a community of raving fans and it has been an amazing experience and we've been able to bond more with our clients on a personal level.

Vorteile:

The most impactful feature for me is the campaign management. The product is easy to use and easy to integrate into our business.

Nachteile:

So far I havent found any features that I dislike. Every day I love it more. It is too easy to start an established business with clients using MailChimp.

Mashudu Hilary
Freelancer in Südafrika
Computer-Software, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Excellent Email marketing tool which gets a bit complicated at times.

5.0 vor 3 Monaten

Kommentare: Mailchimp has been a great boost for my small business. It has really great features which makes it really easy to stay in touch with clients while marketing brands, conducting research or sending an occasional newsletter. It is however quite difficult to navigate sometimes and can be a challenge for some users.

Vorteile:

I started using MailChimp a while ago and I love all the ways it helps my small business. Firstly, I love how it is a nifty tool for keeping an eye on clients and effectively engaging with them. I like how it can be easily consolidated with many other software and the variety of languages it comes in. I think it's really nice and convinient that the software can be easily deployed from different types of gadgets and operating systems. I very much appreciate the auto responder option because it cuts out the manual labour that I would otherwise go through if I had to spend hours sending emails one by one. The survey builder is really great, market research can be done effortlessly so that new business strategies can be adopted after analyzing responses. I love the creative assistant feature because it makes some work easier and leads to better marketing which in turn grows sales. Lastly, as a small business owner, I found the pricing plans to be appealing and I was able to choose one which suits the needs of my business.

Nachteile:

Mailchimp can get very complicated, I found the user interface to be really tricky for an ordinary user such as myself. Its easy to get lost in the confusing, esoteric jargon and customer service in my expirience isn't always quick to respond when you need their help. In as much as the automation feature is great, the way in which it is setup is very tricky. Lastly, the data management and manipulation features are a bit too limited.

Dylan
Dylan
Operations Manager in Australien
Verifizierter Nutzer auf LinkedIn
Druck, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Solid program, but cost and introduction of subscription pricing made it unviable for us

5.0 vor 4 Monaten

Kommentare: We still have a positive perception of Mailchimp. It served us well over a long period and was low-stress and reasonably priced. However, as they changed direction with the software (and pricing) it no longer became appropriate for email newsletters only. There is probably tremendous value for those who want to take advantage of segments and the more CRM like features!

Vorteile:

Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list). Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.

Nachteile:

We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.

Hicham
Freelancer in Marokko
Computer-Software, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

A Comprehensive Review of Mailchimp: The Good, The Bad, and The Ugly

5.0 vor 3 Monaten

Kommentare: I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.

Vorteile:

Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email marketing platforms, so you can find the right fit at the right price. Let’s get started! There's a reason why Mailchimp is one of the most popular email marketing platforms out there. Here are some of the things that make it great -It's easy to use. — Mailchimp has an intuitive interface that can be used by anyone — The pricing plans are designed for small businesses (more on this later) — Mailchimp integrates with many other apps like Shopify, WordPress, etc. — There are tons of awesome templates to choose from when designing your campaign or project, which helps you save time — The autoresponder option is great for setting up drip campaigns or projects, so you don't have to spend hours manually sending emails every day/week/month — Their customer service team is always available if you need help, and they're pretty responsive too. They also offer live chat if you want even faster help.

Nachteile:

1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but also some not-so-great ones. It would be nice to have more consistent support. 4. Their pricing structure is a bit confusing and changes regularly. I wish it were simpler and more transparent. I think the free account is too limited and will probably lead most people to subscribe before they know what the limitations are. The first plan – Basic – starts at $9/month with a 100 subscriber limit. The second plan – Professional – starts at $19/month with a 1000 subscriber limit. And the third plan – Pro Plus – starts at $29/month with no limit on subscribers.

Brittany
SMB Owner, Exec. Dir. of a Non-Profit in USA
Onlinemedien, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle

5.0 vor 4 Monaten

Vorteile:

What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.

Nachteile:

Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.

Fateyma
Marketing manager in UK
Gesundheit, Wellness & Fitness, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

MailChimp is the best all in one marketing solution for all types of businesses

5.0 vor 4 Monaten

Kommentare: We wanted an all-in-one marketing platform to use for all our marketing activities, for building landing pages, designing workflows for marketing automation, managing all our campaigns and sending emails. The platform has been great and very effective for us.

Vorteile:

1. Offers truly exceptional UX/UI 2. Comes in a very great pricing 3. Plenty of data available for training 4. Very easy to build workflows for marketing automation 5. Easy to manage all your leads and campaigns 6. Excellent for forms and surveys

Nachteile:

1. Customer support is not the best 2. It is ideal for sending emails under 5000 contacts, for bulk sending I would never recommend MailChimp 3. Reporting and analytics is very basic and not customisable

Justin
Justin
Songwriter/Producer in USA
Verifizierter Nutzer auf LinkedIn
Medienproduktion, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Best Email Marketing Software Available

5.0 vor 7 Monaten

Kommentare: The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Vorteile:

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Nachteile:

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Verifizierter Rezensent
IT in Australien
Verifizierter Nutzer auf LinkedIn
Sport, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Simple, Customizable & Cost Effective

5.0 vor 11 Monaten

Vorteile:

When we first started looking for mass-mailing software about 8 years ago, there were very few 'cloud' solutions - with many sending hundreds of emails from our home/small-business connection. Aside from the lacklustre options provided by those programs - it also wasn't ideal to be sent from an IP address we had little control over at the time (now we've moved to an enterprise-grade static fibre line this is less of an issue). However, before we landed on Mailchimp we'd first use a program to design the newsletter and then copy the static HTML into our 'send' program to mass deliver - this left a lot to be desired, and with Mailchimp being one of the first to streamline this process meant we could offer personalised emails - and also offload a huge amount of work on our end.

Nachteile:

There are very few negatives that I'd have about Mailchimp, I think most of mine are to do with integrations - and all of those issues have been on the integrators side rather than Mailchimps. Very occasionally I've had issues with the web editor, but its auto-saving and normal stability have more than made up for those issues.

Sushant
Sushant
Co-Founder in Indien
Verifizierter Nutzer auf LinkedIn
Bildungsmanagement, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Simplest email marketing tool for startups & digital creators

5.0 letztes Jahr

Kommentare: I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've referred it to my friends as well. While building my own startup, InternStreet - we were using Mailchimp a lot. The idea was to build an engaging audience of students. The marketing automation feature helped us a lot in building email courses. We literally created the free version of all the tech courses in the formal of 5 - 7 days daily emails. This helped us in increasing overall engagement and creating a recall factor of the brand. At the end of the day we had a whopping conversion of more than 35% into paid courses.

Vorteile:

I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.

Nachteile:

Overall at this price point, I think everything is great but user segmentation can be improved a bit.

Krishnamoorthy
Krishnamoorthy
Founder in Sri Lanka
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp is the best email marketing software

5.0 letztes Jahr

Kommentare: Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After that, we keep note of how many conversations we are having as a result of the exercise. Mailchimp offers a plethora of useful tools that we really like using, such as email automation. Additionally, it enables us to create our own email templates as well as import from other sources. Mailchimp is a fantastic platform for any kind of company that wants to send out emails to its consumers on a regular basis.

Vorteile:

Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform.

Nachteile:

When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

Henry
Henry
Digital Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Restaurants, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great for freelancer and SMB email marketing, not a CRM replacement

4.0 letztes Jahr

Kommentare: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Vorteile:

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Nachteile:

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

Emeka
Emeka
Freelancer in Nigeria
Verifizierter Nutzer auf LinkedIn
Immobilien, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

"Automation of messages vital for organizations and for the people who are beginning to showcase"

5.0 letztes Jahr

Kommentare: It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate; heaps of free provisions (testing, email computerization and reconciliations) great instructive substance.

Vorteile:

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome. MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Nachteile:

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

Munema
Customer Training Manager in Finnland
Computer-Software, 501-1’000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A very good platform to get started with email marketing

4.0 letztes Jahr

Vorteile:

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether what you are doing email marketing-wise is working or not. If you are new to this world, you will be happy to hear that each plan of Mailchimp comes with an email builder, as well as templates for both forms and landing pages – this is one of my favorite features because not only it saves you time but it gives you access to some "battle-tested" templates that work. The mobile app is good for keep track of things while you are on the go, while the subject line helper and 1-step automations will help you ensure that your emails get open and read.

Nachteile:

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

Jessie
Founder in Belgien
Computer-Software, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Versatile email marketing platform

4.0 letztes Jahr

Kommentare: Keeping my customers up-to-date with useful information.

Vorteile:

The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

Nachteile:

They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.