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Über Mailchimp

Mailchimp ist die führende Marke für E-Mail-Marketing und -Automatisierung, die Empfehlungen zur Steigerung von Öffnungen, Klicks und Umsatz gibt.

Erfahre mehr über Mailchimp

Vorteile:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Nachteile:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Bewertungen zu Mailchimp

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4.4
Kundenservice
4.2
Funktionen
4.4
Preis-Leistungs-Verhältnis
4.4

Weiterempfehlungsquote

8.4/10

Mailchimp hat eine Gesamtbewertung von 4.5 von 5 Sternen basierend auf 16’851 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (16’851)

Tanner
Tanner
Account Executive
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great for a small business

4.0 letztes Jahr
Untertitel auf Deutsch sind im Videoplayer verfügbar
Stefan
Gruender in Deutschland
Industrieautomation, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

gute Lösung für Newletter mit Wordpress

4.0 vor 3 Monaten

Kommentare: rundum gelungene Lösung für einfaches EMail-Makreting, gut fpr kleine Unternehmen geeignet, günstiger Einstieg mit Erweiterungsmöglihkeiten

Vorteile:

einfache Installation und Bedienung in Wordpress, es gibt auch eine Free-Version, Webseite in deutsch mit guten Anleitungen, hübsche Auswerte-Funktionen

Nachteile:

Synchronisation klappt leider nicht immer

Franziska
Director in Deutschland
Öffentlichkeitsarbeit und Kommunikation, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Intuitive Handhabung

5.0 vor 3 Monaten

Kommentare: Wir arbeiten in der Firma gern damit so wie andere Agenturen in der Branche auch.

Vorteile:

Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool.

Nachteile:

Keine Anmerkungen. Alles gefällt mir gut.

Lars
Editor in Deutschland
Medienproduktion, 1’001–5’000 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Wahrscheinlich eins der einfachsten Newsletter-Systeme

5.0 vor 3 Jahren

Kommentare: Insgesam nutze ich Mailchimp bei mehreren Projekten, da es schnell einsatzbereit ist und bei weniger Empfängern sogar kostenlos ist. Insbesondere der gute Editor und die vielen Individualisierungsmöglichkeiten überzeugen mich.

Vorteile:

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile:

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Johanna
Consultant in Türkei
Unternehmensberatung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Software im Wandel

5.0 letztes Jahr

Vorteile:

Mailchimp ist in unser CRM-System Daylite integrierbar.

Nachteile:

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Meikel
Grafikdesigner in Deutschland
Design, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Günstiges Tool

4.0 letztes Jahr

Kommentare: Für kleine Liste eine gute Alternative und kostenlos zum starten.

Vorteile:

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile:

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Pam
Pam
Assoc. Director of Engagement in USA
Verifizierter Nutzer auf LinkedIn
Fundraising, 501–1’000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

MailChimp is a great product!

5.0 letzten Monat Neu

Kommentare: My overall experience with this software has been very good and am pleased with its intuitive nature.

Vorteile:

MailChimp is very intuitive and easy to use. Create your design/campaign piece, and then move to the campaign scheduler for the next steps. It's easy to use and once you have the hang of uploading images, you can do a lot within the design piece. Additionally, using templates is a great option to ensure that your branding is set for all users.

Nachteile:

I think the cleaning of the database prior to dissemination can be a problem if the agency has been a long-time user because people's tastes change over time. Just because someone has unsubscribed, doesn't mean that they want to be unsubscribed from all emails. Because our agency has just gone back to MailChimp in full force, the historical "cleaned emails" remain in our history and our team is working to refine the unsubscribe piece so that customers have more options and so that formerly unsubscribed folks have a chance to either fully unsubscribe again or edit their options to that they may receive event invites but not funding requests, as an example.

Lamia
Director in UK
Freizeit, Reisen & Tourismus, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Very good but expensive and has poor support

4.0 vor 2 Monaten

Kommentare: Loved the tool and its many add ons, but the support contacts know less than the customers, so not worth the money for the monthly subscriptions. With my last enquiry I was passed to about 9 different people none of whom could help me.

Vorteile:

The tools are very evolved and useful for campaigns with frequent activities and reporting. The AI is put to good use to anticipate response and tailor presentation. There are new tools launched on a regular basis to make this an exciting suite of products and potentially a market leader.

Nachteile:

The price has more than doubled in less than one year which is inexplicable, and the support has become deplorably poor, so much so that I have paused my account after 7+ years as a customer.

Brittani
Receptionist in USA
Psychische Gesundheitsfürsorge, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

I am amazed by this service

3.0 vor 2 Monaten Neu

Vorteile:

I like how simple and easy user friendly

Nachteile:

I wish that it had more features accessible

Alli
Alli
Owner in UK
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great for startups, but design functionality can be limiting

5.0 vor 2 Monaten

Kommentare: I highly recommend Mailchimp to entrepeneurs, startups, or people just starting out with email marketing. Along the road you will likely want to migrate to a different system, but this is a great one to get started with, accessible, affordable and easy to pick up, which can't be said for a lot of marketing tools out there.

Vorteile:

I've used Mailchimp for almost a decade, across multiple businesses and sectors. It couldn't be easier to get started with, so it's excellent for marketing teams who don't have a dedicated CRM or email marketing expert. You can easily create and edit templates which streamline your workflow and allows you to concentrate on content, rather than coding or creating mobile optimised designs.

Nachteile:

Because it's automatically mobile optimised, there are a lot of limitations when it comes to design functionality. You have to adapt your idea of a layout to the Mailchimp platform - it's too complex to try to start editing the code and creating your own layouts, which are easily broken or become truncated in popular email clients. Generally this isn't a problem though unless you have a particularly picky client. I'm also not a huge fan of the CRM functionality, it's fine if you have a small database or minimal data work to do, but it's difficult to manage a large database (although you could easily integrate Mailchimp with other database management software if your budget allowed). I also had issues in the past with spam signups which weren't automatically flagged, making database management very manual.

Janelle
Customer Relations Manager in UK
Bau, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Can't think of a better tool to run our email campaigns

5.0 vor 2 Monaten

Kommentare: I love using Mailchimp to run our email campaigns. It has a very intuitive and user friendly interface, which makes it a lot easier to use in the beginning. But it's also got tons of advanced features like custom metrics and design features. It's got good performance and great uptime. Overall, I'd definitely recommend it to anyone looking to start doing email marketing.

Vorteile:

1. It's very easy to start using for the first time. All the KPIs are already on there automatically, so all you need to do is upload a contact list, choose and edit a template, and schedule it to send whenever you want. 2. There are tons of integrations available. It makes it so much easier to connect your CRM and other tools.

Nachteile:

Many of the newer features (like forms) kinda feel incomplete. They're good for basic stuff but don't have all the features of standalone tools.

Katie
Co-Owner in UK
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Intuitive and Reliable Email Software for Retail

5.0 vor 2 Monaten Neu

Kommentare: We use Mailchimp to run all our email marketing campaigns. Our business involves a lot of email activity, and so far, Mailchimp's been very vry helpful to scale and manage our efforts. It makes it a lot easier to set up campaigns, report on these, and sync this data to your other tools. All in all, I rally th,nk you can't go wrong with it for managing you email campaigns

Vorteile:

I love how it has ready-made templates for every kind of email you can imagine. We use it for transactional emails, newsletters, promos, events, reminders, you name it. And we were able to set up all of these very quickly and without having to get a single thing designed thanks to the templates. It also has integrations with most of the mainstream software tools.

Nachteile:

Nothing sticks out that much, we sometimes see a bug here and there, usually in the sign in page or reports.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp made email marketing a breeze

5.0 vor 2 Monaten Neu

Vorteile:

Mailchimp was leading the way in drag and drop email design user interface, when other alternatives were still clunky and hard to use. This made using Mailchimp a breeze to create beautiful emails and campaigns. They continue to improve the email design editor and have stayed ahead of the competition.

Nachteile:

The flow automations tool wasn't originally as advanced as other competitors, however they have overcome that with all of their recent improvements to the automation capabilities and user interface.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

It is a very good tool to get started in the world of email marketing.

4.0 letzten Monat Neu

Kommentare: Overall it is a good experience, in fact, I have recommended it for clients starting out in email marketing.

Vorteile:

You can manage the whole marketing process in a solid way, with many functionalities. They have very well detailed guides about all the tools, functionalities and actions of each element.

Nachteile:

Sometimes sending automated emails can be a bit slow compared to other tools.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Eventservice, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to use; powerful email marketing tool

5.0 letzten Monat Neu

Kommentare: Love it! Always my go to email marketing software.

Vorteile:

It’s really easy to use, highly visual and analytics are excellent.

Nachteile:

The price for large databases can escalate quickly (but the option to pause subscriptions is welcomed)

Nikita
Nikita
Marketing Manager CRM in Deutschland
Verifizierter Nutzer auf LinkedIn
Maschinerie, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Reliable Email Marketing Tool

4.0 vor 2 Monaten

Vorteile:

It performs its main task just fine. Template builder is nice and easy to follow. Setup is easy and documentation is always there.

Nachteile:

Language and GDPR is a hassle. Lack of custom unsubscribe pages and additional language support. Contact database is hard to maintain and is not flexible to needs.

Erin
Executive Artistic Director in USA
Darstellende Künste, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Worth it for any company starting out

4.0 vor 5 Jahren

Kommentare: I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community. I also personally like the irreverence - the graphics and cute sayings make marketing a little more fun.

Vorteile:

I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.

Nachteile:

I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software. I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.

Geoff
Geoff
VP Marketing in USA
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to get started, still needs some additional features

5.0 vor 4 Jahren

Kommentare: I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Vorteile:

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Nachteile:

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Jeremiah
Jeremiah
Owner in USA
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

My Go-to for email marketing

5.0 vor 4 Jahren

Kommentare: Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Vorteile:

Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Nachteile:

In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

Tim
Creative Director & Designer in USA
Onlinemedien, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp is the 'go to' platform

5.0 vor 4 Jahren

Kommentare: Overall, my experience with Mailchimp is great. Even though they change things periodically, they do have very extensive documentation that will 9 out of 10 times answer your questions by doing a small amount of research. There's lots of help guides out there as well and because Mailchimp's userbase is so large, it's not hard getting the info needed either directly from Mailchimp or supporting communities.

Vorteile:

I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need.

Nachteile:

The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well.

WENDY
DIGITAL MARKETER in Malaysia
E-Learning, 2–10 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Not for a Beginner

3.0 vor 3 Jahren

Kommentare: I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

Vorteile:

It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan. Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Nachteile:

Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms. I personally did not feel at ease in using the software as it is quite confusing at times. For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated. It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Mike
Mike
Online Marketing Consultant in Niederlande
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Streamline Your Email Marketing: Mailchimp is there to help you with minimal to no costs

4.0 letztes Jahr

Kommentare: I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It helps me to create automated email sequences, customize my messages to each customer, and track the effectiveness of my campaigns. It's saved me a lot of time and effort with its easy-to-use interface, and I'm able to quickly create professional looking emails for maximum impact.

Vorteile:

I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.

Nachteile:

I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.

Georgiana
Owner in Belize
Geschäftsbedarf & -einrichtung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Why get Mailchimp

5.0 vor 11 Monaten

Kommentare: Ovall I love it! and it helps my business grow a lot.

Vorteile:

Mailchimps helps to manage your business web. Mailchimp distribution is effortless and also provides transparency when used. It also captures your orders whenever you connect them to your business. The app helps to keep a tag on your account activity and is very safe. Mailchimp has all your orders and helps to keep you in touch. It also helps to create room for you to focus on your strategy. This app helps to track your orders and send notifications as well. All announcements for this app show what is happening and give you real-time reports about your business. This app makes making different orders easy because the data is easily exported. The fields also help keep your data organized and easily found.

Nachteile:

The only thing that I do not like is that some data goes in the Spam and I need to check it frequently.

Ngala Emmanuel
Ngala Emmanuel
Web Designer in Kamerun
Verifizierter Nutzer auf LinkedIn
Grafikdesign, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

All-in-one marketing Software even for independent busineses.

5.0 vor 6 Monaten

Kommentare: It's our favorite. I work with it, the team works with it. We design lead forms, and marketing templates with MailChimp -it's an amazing tool to try.

Vorteile:

MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.

Nachteile:

While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Maschinerie, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great quality for the investment

4.0 vor 5 Jahren

Kommentare: Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.

Vorteile:

MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

Nachteile:

While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other. Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own. I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both. While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

Sébastien
Sébastien
Directeur in Mexiko
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

The Professional and Easy Way to Deal with Sending Emails to the Masses

5.0 vor 5 Jahren

Kommentare: I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious about scaling a potentially big business. I will surely consider Mailchimp for my personal brand as the first 2,000 subscribers are free anyway, which makes for a sweet deal! It helped our current company present itself professionally with emails by having access to such a great template editor. We didn't have any web developer working on our team at the time, so it was easy to resort to using the included features, even though it's important to note that any code can be pasted as HTML for those who know what they are doing. We thought that we knew our customers, but the reports generated by Mailchimp really opened our eyes and allowed us to know what works and what doesn't, which was surprising and very useful. Initially, we deployed our own mail server, but we found out the hard way that Mailchimp is a much more reliable solution for us and it removes all barriers related to scale as everything is taken care of automatically on their side.

Vorteile:

Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico. Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV. Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.

Nachteile:

Mailchimp works wonderfully well, but it isn't for the faint of heart when it comes to the initial customization. Sure, the documentation is great, but it does take a while to setup everything. It wasn't clear to me how to use templates inside campaigns, for instance, but even without reading all the documentation, one can deduce much of the functioning by simple trial and error, which ended up being my preferred way to learn my way around. I didn't find the File Manager as intuitive as the rest of the interface when I started using the product. Sometimes, I would want to resize pictures or apply filters and would get confused as to where the image has been saved or if it were indeed saved. However, it does seem to be getting easier to use in recent versions, as it contains a "revision history" for each uploaded file and an impressive list of adjustments in the image editor, which is a great addition when working on a different computer where the usual software might not be present. I still prefer using external applications when modifying pictures, but Mailchimp does allow to make pretty much any modification you might need and having access to a revision history makes it easy to go back to an earlier version of a file even without first making a backup of it.