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seit 18 Jahren bei der Softwareauswahl
Über Mailchimp
Mailchimp ist die führende Marke für E-Mail-Marketing und -Automatisierung, die Empfehlungen zur Steigerung von Öffnungen, Klicks und Umsatz gibt.
It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.
They have a really strange billing system that is designed in such a way that it sucks money out of you.
Nutzerbewertungen filtern (17’402)
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Nutzerbewertungen filtern (17’402)

Great for a small business
Immer noch eine Empfehlung – auch wenn es harte Konkurrenz gibt
Kommentare: Zuverlässiger Versender, der auch immer darauf achtet, dass kein Spam versendet wird – das kommt allen Mailchimp Kunden zugute.
Vorteile:
Immer noch ein attraktiver Free-Tarif für 500 Abonnenten mit 1000 Mails/Monat – also 2x versenden bei vollem Verteiler. Was auch immer noch super ist, ist die Möglichkeit, Landingpages direkt in Mailchimp zu erstellen.
Nachteile:
Die Oberfläche ist tlw. recht verschachtelt – aber das bekommen andere Anbieter auch nicht viel besser hin.
Gutes Einsteigertool.
Kommentare: Gutes Einsteigertool, das die Angst vor Newslettern nimmt.
Vorteile:
Gutes Einsteigertool, dass die Bedinung einfach macht.
Nachteile:
Segemente und ein wenig zu viele Features.
In Betracht gezogene Alternativen:
gute Lösung für Newletter mit Wordpress
Kommentare: rundum gelungene Lösung für einfaches EMail-Makreting, gut fpr kleine Unternehmen geeignet, günstiger Einstieg mit Erweiterungsmöglihkeiten
Vorteile:
einfache Installation und Bedienung in Wordpress, es gibt auch eine Free-Version, Webseite in deutsch mit guten Anleitungen, hübsche Auswerte-Funktionen
Nachteile:
Synchronisation klappt leider nicht immer
Intuitive Handhabung
Kommentare: Wir arbeiten in der Firma gern damit so wie andere Agenturen in der Branche auch.
Vorteile:
Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool.
Nachteile:
Keine Anmerkungen. Alles gefällt mir gut.
Dies ist eine professionelle Software
Vorteile:
Mir gefällt es, wie einfach wir Marketing-E-Mails mit benutzerdefinierten Mailinglisten machen und verwalten konnten, und diese Software hilft uns, mit unseren Kunden in Kontakt zu treten und unseren Produktverkauf zu verbessern.
Nachteile:
Für uns keine Nachteile, wir können genau das machen was wir brauchen
Günstiges Tool
Kommentare: Für kleine Liste eine gute Alternative und kostenlos zum starten.
Vorteile:
Das man kostenlos starten kann und für eine kleine Liste Ideal.
Nachteile:
Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.
Eingeschränkte Funktionen, schlechter Kundenservice
Kommentare: Leider nicht zu empfehlen, da weder das Tool überzeugt, noch ein guter Support geleistet wird. Beides ist für ein so wichtiges Thema wie transactional emails leider unerlässlich.
Vorteile:
- einfaches Monitoring der täglichen send outs - Anbindung an Mailchimp
Nachteile:
- schlechte Analyseoptionen - OR und CR werden nur 30 Tage gespeichert - Kundenservice nur per Mail erreichbar; reagiert nur sehr langsam, selbst bei absolut zeitkritischen Themen; CS sitzt in den USA und beginnt Arbeit erst 13 Uhr deutscher Zeit - keine optimale Usability - Suchfunktion funktioniert nicht immer - Tracking funktioniert nicht problemlos - IP Pool wird nicht optimal überwacht, bei shared IP kam es allein dieses Mal zwei Mal zu deliverability Problemen
Software im Wandel
Vorteile:
Mailchimp ist in unser CRM-System Daylite integrierbar.
Nachteile:
Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.
Wahrscheinlich eins der einfachsten Newsletter-Systeme
Kommentare: Insgesam nutze ich Mailchimp bei mehreren Projekten, da es schnell einsatzbereit ist und bei weniger Empfängern sogar kostenlos ist. Insbesondere der gute Editor und die vielen Individualisierungsmöglichkeiten überzeugen mich.
Vorteile:
Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.
Nachteile:
In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

One of the best email marketing tool
Kommentare: My overall experience with this product is it offers a solid and User-Friendly experience, especially for a small to medium sized businesses.
Vorteile:
Mailchimp stands out for its user-friendly interfaces, Making it easy for both beginners and advanced users to create, send and analyze email campaigns.
Nachteile:
One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows. Also, it harder to gain deep insights into user behavior and campaign performance.
In Betracht gezogene Alternativen:
Easy to use and often recommended
Kommentare: I've been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.
Vorteile:
Mailchimp is easy to use and set up. They also make it easy to customize your branding, I don't often find this on other email platforms.
Nachteile:
It seems better suited for e-commerce than for newsletters, which is a shame because newsletters could be a lot more attractive and engaging with Mailchimp's branding features.
In Betracht gezogene Alternativen:
A classic!
Kommentare: We are doing good with Mailchimp, proof is we came back after leaving.
Vorteile:
- The software is intuitive and userfriendly - Reports are useful and clear - A lots of options regardind audiences
Nachteile:
- Templates are not that flexible - It's not THAT mobile device responsive - It is kinda pricy for what you get
In Betracht gezogene Alternativen:
Full-featured email, landing pages, groups and automations
Kommentare: As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.
Vorteile:
It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.
Nachteile:
Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.
In Betracht gezogene Alternativen:
Easy and quick to create basic email marketing.
Kommentare: Easy and quick to create basic email marketing.
Vorteile:
Easy and quick to create email marketing.
Nachteile:
It felt like the platform wasn’t as up to date with new features.
Great all around communication option
Kommentare: We used them for email for a bit but now use them through EZ text
Vorteile:
free option and they make it easy to use
Nachteile:
They have integrated text software the work together well
In Betracht gezogene Alternativen:
Decent enough, but great for newbies
Vorteile:
It’s very versatile and had a lot of features and options.
Nachteile:
The cost went up and also the options got less in the lower tiers
Good Email Marketing Tool
Kommentare: This is good platform for small business or start ups since it is very easy to used. And it has also very low pricing plans along with free trial option.
Vorteile:
Mailchimp is good for email marketing since it is very easy to used and its setup is also very simple.
Nachteile:
Mailchimp has less customization as compared to its competitors.
In Betracht gezogene Alternativen:
average automation
Kommentare: okay, but I find others better and do not deter customers
Vorteile:
I liked automating emails and a newsletter with mailchimp
Nachteile:
Customers were quick to unsibscribe because they felt it was spam
Antwort von Intuit
vor 3 Wochen
Hi Kimberly. Thank you for your feedback. We appreciate you sharing your experience with Mailchimp automation and your suggestions for improvement. Our Support team is always there to help if you need anymore moving forward.
In Betracht gezogene Alternativen:
Ok but not the best.
Vorteile:
Simple interface, good templates and generally user friendly.
Nachteile:
Some frustrations about pricing and mailouts.
In Betracht gezogene Alternativen:
Incredible tools
Vorteile:
I've found this software incredibly easy to use and quick to set up. Even with the free version, there’s so much you can do—managing contacts, organizing email campaigns, and customizing templates are all seamless processes. The interface is intuitive, allowing you to track key data such as email opens, link clicks, and any delivery issues without hassle. With the paid version, the software goes even further, offering advanced features that help elevate your marketing campaigns. The templates are especially useful for creating visually engaging content, making it easier to capture your audience's attention. Overall, it's a robust tool that provides real value at every level.
Nachteile:
I haven’t found many downsides. Perhaps the interface could feel a bit more modern, but this doesn’t affect usability in any way.
Mailchimp: Email Marketing Made Awesome
Kommentare: Since our email marketing efforts, we use Mailchimp, which proved invaluable. From analytics provided by the robust platform through to the mobile UI, we’ve leveraged the platform to build and implement compelling tactics. For the advantage of simplicity, we used Mailchimp for the amount of features it offers and its scalability. Delivery rates here were good, and the platform had a good reputation for reliable delivery and also good customer support. In terms of the integrated marketing tools and automation capabilities, it all fit perfectly into what we required.
Vorteile:
Its convenient drag and drop email builder and full analytics dashboard make it stand out. Through the behavioral targeting capabilities and advanced segmentation options, you enjoy unmatched control over campaign personalization.
Nachteile:
Better duplicate handling is needed in the contact management system. More complex flag branching would be great for the automation builder.
In Betracht gezogene Alternativen:
Modern solution for the constant battle of bulk emails
Kommentare: Has made our ability to send bulk emails extremely reliable and simple where before it was a constant battle and never really new how successful we were
Vorteile:
Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.
Nachteile:
It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience
Great industry standard but sometimes overly complicated and expensive
Kommentare: I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!
Vorteile:
It's really easy to make a great looking email and send it to a large database of contacts
Nachteile:
If you only need basic email functions then Mailchimp can be overly complicated and expensive
Large business on Mailchimp
Kommentare: So far support has been fantastic. We do have a large data base with multiple users and we have had very few issues with the interface and seems relatively user friendly for people new to the platform.
Vorteile:
The ability to have a vast amount of audiences.
Nachteile:
No being able to manage users and their audiences more effectively. It would be nice to be able to view a users audiences and manage them as an owner of an account.
**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**
Kommentare: Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.
Vorteile:
I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently
Nachteile:
I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.