Cision Erfahrungen

Cision Platform Review

Kommentare: The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor.

Vorteile:

The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy.

Nachteile:

I don't really have any cons about the platform.

Still the Industry Leader

Kommentare: Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Vorteile:

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Nachteile:

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

Cision won't stop billing my company

Kommentare: Cision provides a sub-par product and high prices. The company is holding customers hostage with a completely onerous contract. Avoid this company at all costs!

Vorteile:

My company used Cision for PR management. We did not receive any value.

Nachteile:

Cision will not stop billing my company. Within 24 hours of receiving a contract renewal we sent an email cancelling the contract. Cision did not reply and processed payment anyway. We contacted Cision to end the contract and they responded that we must notify them 5 months in advance to cancel a contract. How would we even know if we wanted to cancel at that time?

The Only Press Release Tool Worth The Time & Money

Kommentare: Cision is an excellent partner for releasing, disributing and getting visibility for press releases. Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.

Vorteile:

Cision makes users feel like their press releases and news are being seen and heard by the correct audiences and that such press releases actually make some waves - we have consistenly seen feeback, outreach and other traffic when posting to and using Cision.

Nachteile:

My only complaint with Cision is that their internal search can sometimes qualify or disqualify press releases for certain topics/categories/indsutries into diferent baskets and categories than they ought to belong to, but this has a seemingly minimal impact on a campaign's overall performance.

Great tool for PR

Vorteile:

We use this to help build our media lists to reach out to media with

Nachteile:

I feel like the breadth of reporters on this database is not good as some other reporter databases.

A great addition at a price.

Kommentare: I have been a user for 2 years now and it amazes me how much data it can pull for my brands.

Vorteile:

Easy integrations. The set-up is simple and the solution is in-depth in terms of what marketers need.

Nachteile:

Can be pricey. But if you are willing to invest in the technology, it is def. good value for money. Great ROI.

PRweb with Cisiion

Kommentare: Great experience! We are able to push out PR posts to PRweb quickly and in a timely manner. It has helped us get visibility as well.

Vorteile:

The ability to get out a press release, the ease of posting a press release, its easy-to-use posting UI, customer service, boosting posts, and visibility reporting direct to my email.

Nachteile:

The contact of reporters and bloggers information isn't always up to date. The UI of the list builder function can be difficult to use.

great for us, not so great for latin america

Kommentare: save you a lot of time to do media lists, but definitely need to improve.

Vorteile:

this is my go-to software when having a pitch in the us market. have a lot of journalists and media for your pitch.

Nachteile:

i wish the journalists for latin america were more complete. A lot of media ins't even in the database and when there is, is never updated. Other think i don't like is that this include name as directors of media or companies and/or s-suite contacts. If you send a pitch to this people you are bothering them. editors should be more clearly marked.

Does What it Needs to But Isn't the Prettiest

Kommentare: While I don't think Cision is perfect, I've seen these press releases deliver amazing results for my client. So overall, I'm satisfied.

Vorteile:

Cision makes it relatively easy to publish and push press releases to the public. Its features are easy enough to use, and it guides you through the process step by step.

Nachteile:

Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published. I also notice that it bugs sometimes. What you type in the draft doesn't appear in the published version.

So easy for contact searches

Vorteile:

No more guesswork here, finding a contact is as easy as one, two, type

Nachteile:

I can't think of anything I dislike about this software, so far everything is up to date and timely with regard to media contacts

Good if you're on a budget, but...

Kommentare: I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.

Vorteile:

This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

Nachteile:

1. The interface is clunky 2. Sometimes they miss monitoring sites that may be firewall/subscription protected 3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself. 4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact. 5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

Clunky Compared to Competitors

Kommentare: Overall I would not recommend Cision because of the issues we experienced, but some of their tools are strong and it could be worthwhile depending on what you need. Our predecessors had chosen Cision, and while we did renew a couple of times due to the poor timing of making a transition, we eventually switched to Meltwater to consolidate our vendors and have a more user-friendly tool.

Vorteile:

Cision's reporter database is much more robust than Meltwater's, as they have trade/niche publications and more complete staff listings. You could also do more customization with the e-blasts.

Nachteile:

We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors. I

Makes PR work easier than ever

Vorteile:

I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

Nachteile:

Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

Necessary evil of the PR industry

Vorteile:

Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.

Nachteile:

Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

Easy to fill out - not much to it!

Kommentare: makes the clients happy - they have proof that were sending their news or new product releases to the world!

Vorteile:

It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

Nachteile:

The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

Good tool for media contacts.

Kommentare: You need the contacts, Vocus has them.

Vorteile:

Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

Nachteile:

It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

Nice for reaching variety!

Kommentare: It's definitely nice to use for press purposes, I just wish it had a few more bells and whistles!

Vorteile:

I like that I can mass pitch, search journalists and distribute press releases easily.

Nachteile:

With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.

Cision

Kommentare: It was never the only thing that we were using, but could occasionally be helpful if we couldn't find the information we needed anywhere else.

Vorteile:

Cision can be really great when it comes to finding contact information for various writers, editors, and media people. Sometimes, there's information that is hard to come by elsewhere.

Nachteile:

Sometimes, the information provided on Cision is outdated or accessible for free via the internet as opposed to using a paid service.

Cision review

Kommentare: My company can distribute materials in a broad and efficient manner thanks to Cision!

Vorteile:

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

Nachteile:

I don't like that Cision's contact information can be outdated.

Used to find the right numbers and contact info for prospects, overall good

Kommentare: benefits were being able to find the right contact info for prospects and clients.

Vorteile:

I liked the ease of use of this product and the different functions you could use to narrow down searches

Nachteile:

I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.

I have been a Cision user for about a month. I really like the media contact section.

Kommentare: My ability to an attach a press release to an email to make it more personal to our specific editors.

Vorteile:

The media contact section - while this is the section I've used the most the email functionality is fantastic as well.

Great

Kommentare: If we ever needed help understanding how to do something we got it right away.

Vorteile:

This is an easy to use multi use platform that my company and myself utilizes regularly with great success.

Only Game in Town

Kommentare: think they probably corner the market on PR software.. but that doesn't mean improvements can't be made.

Vorteile:

Cision offers an extremely wide span of media outlets... from large to the insanely minute publication.. it defintiely provides a good scope of everything in between! I

Nachteile:

I think this software is somewhat "clunky" ... think there is definitely room from improvement with the user interface. Moving between listings is a little complex.

Easy-to-use and intuitive features

Kommentare: I like Cision so far, I like that it didn't come with the pressure that is usually attached to learning a new tool. It's easy-to-use, user-friendly, and efficient. I look forward to learning it more in-depth and using it more often.

Vorteile:

I am only just beginning to use Cision but I like how easy it is to navigate through it. Learning the ins and outs is easy because the tool itself makes sense. It's intuitive, it has everything that one may need for PR activities. I also like that they enable access to educational resources and videos about features and functionalities.

Nachteile:

The analytics side of Cision is not the greatest, kind of hard to break down and digest. But that is currently the only "flaw" that I can find.

Great Product

Vorteile:

Really like that the company has taken advantage of the culture we live in now. My company prides itself on being extremely eco-friendly and this type of software really helps with the ideas and follow through of executing the right kind of marketing.

Nachteile:

Don't like that it only has a web-based program. I may be the only one, but I do find some use in having a desktop version as well. We still have the baby boomers who aren't as comfortable on the web as we are.