Salesforce Marketing Cloud Account Engagement Erfahrungen

Marketing software for large companies.

Kommentare: As the company started to handle more complex numbers, it was necessary to have a software according to the needs and this one was able to meet the expectations.

Vorteile:

The number of customers it can handle is surprising, justifying its price. It also allows you to measure the results of each marketing campaign. In the long run it reduces costs to acquire new customers.

Nachteile:

The cost makes it an unviable option for small and medium-sized companies, even with the most economical plan. It is a slightly complex software, so it requires qualified personnel.

Salesforce

Vorteile:

The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management.

Nachteile:

Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use.

Lot of things can be done, but very slow platform

Vorteile:

I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing. The Intelligence reports are very good and very significant. It helps us to track data, and have a overview of KPIs.

Nachteile:

The platform can be very slow, bugs are often, the interface looks old, it's not easy to navigate like in Sales or Service Cloud. Even simple thing need to be done in complex way. The platform needs improvement.

You will never go back to any other email marketing software

Kommentare: Very positive we have encouraged other offices to adopt this platform

Vorteile:

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Nachteile:

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Marketing Cloud, a highly customizable email marketing platform

Vorteile:

There is a huge amount of customization and automation that you can do with the Marketing Cloud. And it's connected in with Salesforce, so it can be used to generate new Leads, update Salesforce records, and automate tasks.

Nachteile:

It can be clunky to set up the customer databases and connect the corresponding fields between Salesforce & Marketing Cloud.

Review by MT

Kommentare: Overall, my experience with Salesforce Marketing Cloud Account Engagement was positive. The platform offered a robust set of tools for managing customer engagement and executing marketing campaigns. The ability to segment and target specific customer groups, along with the automation features, streamlined my marketing efforts and improved campaign effectiveness. The real-time tracking and reporting capabilities allowed me to measure the impact of my campaigns and make data-driven decisions. Although the platform had a learning curve and could be costly, the overall experience with Salesforce Marketing Cloud Account Engagement was excellent, enabling me to enhance customer engagement and achieve marketing goals effectively.

Vorteile:

One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns. The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging. The automation features, such as email workflows and journey builders, made it easy to create and automate multi-channel marketing campaigns. The real-time tracking and reporting functionality provided valuable insights into campaign performance, allowing me to optimize my marketing efforts effectively.

Nachteile:

While Salesforce Marketing Cloud Account Engagement had many positive aspects, one thing I liked least was the complexity of the platform. As a beginner, it took some time to familiarize myself with the various features and functionalities. The learning curve was steep, and I would have appreciated more comprehensive onboarding resources and tutorials to help me navigate and utilize the platform more efficiently. Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.

Very disappointed

Kommentare: Massive post-sale cognitive dissonance - not saying Hubspot is better, but I'm really regretting this purchase

Vorteile:

Robust, customizable system with many features

Nachteile:

Byzantine and near to no onboarding - we have had it for 3 months with no clear onboarding process - all we get area bunch of random links from our sales executives and sale support - They do a great with their Sales CRM , but fail miserably with their Pardot/Account Engagement

Potential for Good Things, bad execution

Vorteile:

Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality

Nachteile:

We didn't know we were paying for a "white glove" service, simply because no one reached out to us. That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. No one informed any active admins of the outstanding balance. No one shut off our access. Only when we were leaving due to non performance did they try to collect on a service we were not getting nor using

Salesforce review

Vorteile:

It’s a very good tool to manage leads and to have a clear visibility on the pipe.

Nachteile:

It’s not really easy to use for beginners

SALE your Salesforce

Vorteile:

Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.

Nachteile:

The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.

Pardot Helps us Treat Each Donor as an Individual

Kommentare: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vorteile:

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Nachteile:

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Know about - Sales Force

Kommentare: Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement.

Vorteile:

User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome.

Nachteile:

Processing lag in case of too much information on the page. View log is not available in normal license.

Increase Your Marketing Potential with Salesforce Marketing Cloud

Kommentare: All things considered, Salesforce Marketing Cloud Account Engagement is a complete solution for companies looking to organize their marketing initiatives and engage with customers more successfully.

Vorteile:

Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools. It helps you segment and target your audience effectively. Can-Spam compliance features to ensure that all emails adhere to legal requirements. Access control and permission features to manage user roles and permissions. Collaboration tools to help teams work together more effectively.Integration with other Salesforce products for seamless data exchange and cross-functional visibility.

Nachteile:

This platform reuires training or expertise to fully utilise its features.

Automate your marketing

Kommentare: Very good working tool to save time doing a lot of work

Vorteile:

I really like the understanding of which the interface of this software allows me to perform my tasks

Nachteile:

Frankly, I didn't have any problems with its use at first.

Great Marketing Tool

Kommentare: It has been a decent overall experience

Vorteile:

The feature I like most is the ease with which we can communicate with our clients, it is easy to send regular updates through the integrated system of Salesforce. Has made marketing efforts that much easier in terms of increasing outreach

Nachteile:

It is not easy to customise reports on the software. That is one feature that i dislike.

salesforce marketing review

Vorteile:

this is extremely impactful for our small business and the way we market, generate and keep up with new clients and leads for our sales consultant. this type of software is what makes small businesses grow

Nachteile:

the dashboards can get a little overwhelming sometimes if you are just starting to work with the software but it gets easier as you use it more often

Easy To Use, Great for Small Companies, Not as powerful as their competitors

Kommentare: Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out.

Vorteile:

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Nachteile:

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future. While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included. One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

It offers more than it can handle. Terrible support. Way too expensive.

Kommentare: We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Vorteile:

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Nachteile:

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Powerful Marketing Automation Tool

Kommentare: Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. We are able to set up workflows and use it multiple times for generating different leads. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customers. Pardot's tracking system is superb in assessing the customers journey from visits to individual pages on our website, from visiting a particular page to generate conversions on landing pages. Pradot has simplified our marketing process and helped in the strategic growth of our business.

Vorteile:

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Nachteile:

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

An Implementation Tool For Those Must-Have Projects

Kommentare: A Must-Have Tool For All Your Marketing Needs.

Vorteile:

Help centralize all your marketing needs within Salesforce. From start to finish built an experience for your customers. Helps you take the steps you need to automate tasks to simply your daily agenda.

Nachteile:

Provide more help files and step-by-step instructions.

I use Salesforce Marketing Cloud Account Engagement daily to automate processes

Vorteile:

I like the holistic platform because it helps us automate processes, score leads, send emails, segment lists, and integrate with other platforms.

Nachteile:

Some of the features could use a bit of improving. It would be nice to make cleaner, more modern-looking emails.

The best marketing automation tool if you use Salesforce CRM

Kommentare: On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not all rainbows and butterflies. We overestimated how long each project would take to complete.

Vorteile:

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Nachteile:

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot

Good but lags behind other marketing automation platforms

Vorteile:

As Pardot is designed to work with Salesforce, it is easy to run campaigns from and ensure that all of the appropriate lead information is captured. Email marketing campaigns are easy to set up and it is an important part of our marketing stack.

Nachteile:

Pardot does not really have the functionality of other marketing automation platforms that we've used in the past. Engagement studio programs are not dynamic, meaning you have to stop and start them if you need to make changes. There is also no option for operational emails (emails without unsubscribe links), meaning you can only use Pardot for marketing purposes.

Excellent in marketing

Kommentare: A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization.

Vorteile:

There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows.

Nachteile:

Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use.

Expensive and UI left much to be desired

Kommentare: The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists.

Vorteile:

Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too.

Nachteile:

Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple.