--- description: Detaillierte Informationen über Adobe Campaign zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Campaign Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [Kampagnenmanagement Tools](/directory/30012/campaign-management/software) > [Adobe Campaign](/software/135159/adobe-campaign) # Adobe Campaign Canonical: https://www.capterra.ch/software/135159/adobe-campaign Seite: 1 / 9\ Weiter: [Nächste Seite](https://www.capterra.ch/software/135159/adobe-campaign?page=2) > Lösung für die Entwicklung von Marketing-Datamarts und die Verwaltung von Direktmarketing-Kampagnen über mehrere Kanäle. > > Bewertung: **4.4/5** von 186 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Adobe Campaign? Adobe Campaign ist für alle Unternehmen konzipiert, die die Ausführung mobiler, sozialer, E-Mail- und Offline-Kampagnen automatisieren möchten. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.4/5** | 186 Nutzerbewertungen | | Bedienkomfort | 4.0/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.0/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.0/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.4/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Adobe - **Gegründet**: 1982 ## Gewerblicher Kontext - **Preismodell**: (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Vereinigte Staaten ## Funktionen - A/B Testing - Abonnenten-Management - Anpassbare Felder - Autoresponders - Berichterstattung / Analyse - Berichterstattung und Statistik - CAN-SPAM Compliance - CRM-Systeme - Content-Management - Dashboard Software - Drip-Kampagnen - Dynamische Inhalte - E-Mail Marketing - Engagement-Tracking - Ereignisgesteuerte Aktionen - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Lead Segmentierung - Lead-Distribution - Lead-Erfassung - Lead-Generierung - Lead-Pflege - Lead-Qualifizierung - Leadmanagement - Leistungskennzahlen - Marketing-Automatisierung - Mehrere Kampagnen - Mobile Optimization - Multichannel-Kampagnen - Multichannel-Marketing - Pipeline-Management - ROI Tracking - Segmentierung - Social Marketing - Third-Party Integrations - Verfolgung von Interaktionen - Vorlagen-Management - WYSIWYG-Editor - Websitebesucher-Nachverfolgung - Werkzeuge zur Zusammenarbeit - Workflow-Management - Zielseiten / Web-Formulare ## Integrationen (8 insgesamt) - ClickTale - Email on Acid - Invoca - Litmus - Oracle CRM On Demand - Smartling - Tableau - XM for Strategy & Research ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - 24/7 Live-Support - Chat ## Category - [Kampagnenmanagement Tools](https://www.capterra.ch/directory/30012/campaign-management/software) ## Ähnliche Kategorien - [Kampagnenmanagement Tools](https://www.capterra.ch/directory/30012/campaign-management/software) - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) - [Lead Management Software](https://www.capterra.ch/directory/30017/lead-management/software) - [Brand Management Software](https://www.capterra.ch/directory/30531/brand-management/software) ## Alternativen 1. [Brevo](https://www.capterra.ch/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.ch/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [Google Ads](https://www.capterra.ch/software/213339/google-ads) — 4.4/5 (1006 reviews) 4. [ActiveCampaign](https://www.capterra.ch/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.ch/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Nutzerbewertungen ### "Unleash Campaign Brilliance" — 4.0/5 > **Pamela** | *21. Oktober 2024* | Finanzdienstleistungen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building. > > **Nachteile**: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible. > > Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time. ----- ### "Good user interface for day to day marketing campaigns" — 4.0/5 > **Steven** | *13. Februar 2025* | Medienproduktion | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content. > > **Nachteile**: Workflows are a little complicated to set up > > Positive overall, have enjoyed using it for last few years. ----- ### "Great for campaign management, analytics should be improved" — 3.0/5 > **Verifizierter Rezensent** | *16. Dezember 2022* | Luxusgüter & Schmuck | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks. > > **Nachteile**: The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics) > > Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools ----- ### "usefull tool for my company\!" — 5.0/5 > **giselle** | *29. Juni 2021* | Design | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience. > > **Nachteile**: for some of my collaborators was difficult at the beginning but it's worth it > > we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails. ----- ### "It is like a Pro tool for Content Marketing Business online" — 5.0/5 > **Ade** | *1. Februar 2022* | Informationstechnologie & -dienste | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers. > > **Nachteile**: The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results > > This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze. ----- Seite: 1 / 9\ Weiter: [Nächste Seite](https://www.capterra.ch/software/135159/adobe-campaign?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/135159/adobe-campaign) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten