--- description: Detaillierte Informationen über Zoho CRM zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Zoho CRM Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [Vertriebsunterstützung Software](/directory/30798/sales-enablement/software) > [Zoho CRM](/software/155928/zoho-crm) # Zoho CRM Canonical: https://www.capterra.ch/software/155928/zoho-crm Seite: 1 / 280\ Weiter: [Nächste Seite](https://www.capterra.ch/software/155928/zoho-crm?page=2) > Zoho CRM bietet Unternehmen eine komplette Lösung für das Kundenbeziehung-Lebenszyklus-Management > > Bewertung: **4.3/5** von 6974 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Zoho CRM? Zoho CRM ist für Selbstständige, KMU und Großunternehmen geeignet. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 6974 Nutzerbewertungen | | Bedienkomfort | 4.2/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.1/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Zoho - **Gegründet**: 1996 ## Gewerblicher Kontext - **Startpreis**: EUR 14.00 - **Preismodell**: (Gratis Testen) - **Preisinformationen**: Zoho CRM ist für bis zu 3 Anwender kostenlos nutzbar. - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Arabisch, Bulgarisch, Chinesisch, Chinesisch (traditionell), Deutsch, Dänisch, Englisch, Französisch, Hebräisch, Hindi, Indonesisch, Italienisch, Japanisch, Koreanisch, Kroatisch, Niederländisch, Polnisch, Portugiesisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Thailändisch, Tschechisch, Türkisch, Ungarisch, Vietnamesisch - **Verfügbare Länder**: Argentinien, Armenien, Australien, Bahrain, Bangladesch, Belarus, Belgien, Bhutan, Brasilien, Chile, China, Deutschland, Dänemark, Estland, Finnland, Frankreich, Griechenland, Grönland, Indien, Indonesien und 42 weitere ## Funktionen - Angebot in sozialen Medien - Aufgabenmanagement - Automatisiertes Routing - Automatisierung von Geschäftsprozessen - Befragungs-/Umfragemanagement - Berichterstattung / Analyse - Bonus-Management - Bonus-Verwaltung - CRM-Systeme - Chat / Messaging - Content-Management - Dateneingabe - Dokumentenmanagement - Drag-and-Drop - E-Mail Marketing - Einstellungen (Personalbeschaffung) - Engagement-Tracking - Feedback-Management - For Financial Institutions - Für Versicherungsbranche - Goal Setting/Tracking - Inhalt-Bibliothek - KI/Maschinelles Lernen - Kampagnenmanagement - Kommentare / Notizen - Kommunikationsmanagement - Kontaktmanagement - Kundenaktivitäts-Tracking - Kundendatenbank - Kundenerlebnis-Management - Kundenhistorie - Kundennachverfolgung - Lead-Generierung - Leistungskennzahlen - Live-Chat - Marketing-Automatisierung - Multichannel-Datenerfassung - Prädiktive Analytik - Sales Planning - Spender-Management - Suchen / filtern - Terminverwaltung - Treueprogramm - Umfragen & Feedback - Verfolgung von Interaktionen - Verkaufsberichte - Vertriebsaktivitätsmanagement - Visuelle Analytik - Werkzeuge zur Zusammenarbeit - Workflow-Konfiguration ... und 70 weitere Funktionen ## Integrationen (70 insgesamt) - 2iNova Practice Management Software - ActiveCampaign - Avaya Experience Platform - Bedrock Data - Box - Dealfront - Docusign - Dropbox Business - Eventbrite - GetResponse - Gmail - GoTo Meeting - Google Ads - Google Analytics 360 - Google Calendar ... und 55 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Vertriebsunterstützung Software](https://www.capterra.ch/directory/30798/sales-enablement/software) ## Ähnliche Kategorien - [AI Sales Assistant Software (KI-Vertriebsassistent)](https://www.capterra.ch/directory/34135/ai-sales-assistant/software) - [CRM-Systeme](https://www.capterra.ch/directory/2/customer-relationship-management/software) - [CRM Software für Banken & Finanzdienstleister](https://www.capterra.ch/directory/30562/financial-crm/software) - [CRM Software für Bauunternehmen](https://www.capterra.ch/directory/30657/construction-crm/software) - [CEM Software (Customer Experience Management)](https://www.capterra.ch/directory/30671/customer-experience/software) ## Alternativen 1. [HubSpot CRM](https://www.capterra.ch/software/152373/hubspot-crm) — 4.5/5 (4458 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.ch/software/204998/bigin-by-zoho-crm) — 4.7/5 (731 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.ch/software/61368/salesforce) — 4.4/5 (18783 reviews) 4. [Dynamics 365](https://www.capterra.ch/software/157279/dynamics-365) — 4.4/5 (5823 reviews) 5. [Pipedrive](https://www.capterra.ch/software/132666/pipedrive) — 4.5/5 (3051 reviews) ## Nutzerbewertungen ### "Starkes CRM" — 5.0/5 > **Philip** | *2. Dezember 2024* | Informationstechnologie & -dienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Die Übersichtlichkeit ist super. Die Verzahnung der einzelnen Stammdaten und Auftragsdaten ist hervorragend gelöst und spart Klicks. > > **Nachteile**: Die Begrenzung der anzulegenden Datensätze ist in unserem Fall zu wenig. Dies "zwingt" einen über kurz oder lang in die Bezahlversion. > > Zoho macht das Leben einfacher. In der kostenlosen Version wenig anpassbar, aber das ist schlussendlich der Preis, den man stattdessen bezahlen muss. Für uns funktioniert es dennoch sehr gut. ----- ### "One of the best CRMs out there" — 5.0/5 > **Ron** | *30. Juli 2025* | Finanzdienstleistungen | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The amount of functionality retained in the mobile app is amazing. It is by far the most useful mobile app out of the many CRMs I have tried. Also the product is extremely customizable - I find it to be a perfect fit for my business and my sales process. > > **Nachteile**: There weren't many things I didn't like about Zoho. There is a substantial learning curve, due to the depth of customization and features available. > > I had used Zoho in the past, and so it was a very easy decision with my newest venture. It fits my needs perfectly and does an incredible job of helping me manage my business and sell. ----- ### "Strong CRM to support a growing company\!" — 4.0/5 > **Verifizierter Rezensent** | *16. Januar 2026* | Versicherung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: I love that there is a free version for us to use while we are at a stage of growth where we are evolving from spreadsheets (free, but messy) and to a real platform that can support us\! > > **Nachteile**: I wish I could load update information fields for contacts or accounts as I am uploading. Legit the only challenge I've run into thus far in using this platform. I've used several other CRMs in my career and Zoho is the most intuitive. > > Does what we need it to do, super easy to onboard any new team members, and I haven't had to use customer support\! While the team at Zoho is likely awesome, especially given the product quality, I've been sufficiently satisfied since joining\! ----- ### "A Powerful CRM with Room to Grow" — 5.0/5 > **Radha** | *27. April 2026* | Rechtsberatung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I liked most about Zoho CRM was how customizable and all‑in‑one it is. It allowed me to tailor workflows, fields, and modules to match specific business processes rather than forcing us to adapt to the software. I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient in one place. Additionally, the interface is intuitive, so it didn’t take long to get comfortable using it day‑to‑day. > > **Nachteile**: What I liked least about Zoho CRM was that some features felt overly complex to configure, especially advanced workflows, automation, and reporting. While the platform is very powerful, it often required significant setup time and a learning curve to fully leverage its capabilities. In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users. > > Overall, my experience with Zoho CRM was positive and productive. It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes. I especially valued its high level of customization and seamless integration with other Zoho applications, which made it possible to tailor the system to specific business needs. That said, the platform does have a learning curve, particularly when setting up advanced automation, reports, or custom modules. Some areas of the interface can feel a bit dense, which may slow down new users initially. However, once configured and understood, Zoho CRM proved to be a powerful and reliable tool for managing relationships and improving efficiency. ----- ### "Save your money, not your time." — 3.0/5 > **AJ** | *14. Oktober 2025* | E-Learning | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services > > **Nachteile**: : Terrible mobile experience, no value add to the business : Terrible AI - does absolutely nothing in terms of added business value, : Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case. : Zoho Support promises a lot, delivers next to nothing. : Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective. > > 70/100. Why? This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM. The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin. Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process. We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business. The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin. It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case. An overview : Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great. : It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck. : you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business : it's out of the box for a very small spectrum of businesses : if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. : the AI element is present but totally useless and gives zero insight into business critical elements. So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system. That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective. Everything else - be prepared for a hard slog. ----- Seite: 1 / 280\ Weiter: [Nächste Seite](https://www.capterra.ch/software/155928/zoho-crm?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/155928/zoho-crm) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Strukturierte Daten