Contentsquare Erfahrungen

Fantastic Customer Insights From Behavioral Patterns To Conflicts On A Page

Kommentare: 1. Not being able to compare one device against another device side by side is a bit of a headache
2. Mapping is very difficult for an average user even with Admin access, it causes a lot of grief
3. Not being able to go back very far date wise since we are only mapped to May 2020

Vorteile:

So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've been able to show stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow.

Nachteile:

1. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlink. 2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile. 3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields

A powerful tool to enable growth

Vorteile:

The possibility to answer "why" on so many questions we might have about our pages and journey

Nachteile:

The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to

Great consumer insights

Vorteile:

I find the heatmaps invaluable to understand how the users are navigating our site and how they are engaging with the various features. It really gives us a great insight and helps us to make customer centric product decisions.

Nachteile:

I do find some of the journey tracking functionality confusing to use, but with training and frequent use, it is becoming easier to navigate through.

Exceptional platform teamed with an experienced/ involved customer account management.

Vorteile:

The Content square platform has changed the way we approach almost all projects. It's helped us truly enforce data driven decisions versus the loudest opinion. The workspace of the tool has become a feature i use on daily basis to see an overview of metrics in one place.

Nachteile:

There have been some minor functionality issues over the course of using the tool but the content square team are always open to feedback to improve. Things that were issues in the past have now been improved - the tool is constantly evolving.

Excellent tool for analysis

Vorteile:

The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos.

Nachteile:

Session replay could be improved, sometimes it doesn't load, setting up mappings can take time.

Great platform that helps you find pain points throughout your journey that you do not know exist!

Kommentare: I’ve partnered with ContentSquare at two separate companies now and have always found them to be a brilliant company to work with. They have great people and also a great platform that has consistently helped us identify and rectify pain points throughout our journey that we didn’t know we had, unlocking both customer and commercial value.

Vorteile:

I love the visual and accessible nature in which ContentSquare displays insight. It does a far better job than most other platforms of eliciting actionable insight rather than simply displaying data, which is what it’s all about.

Nachteile:

It’s a big platform and so takes some time to navigate and master, which can be further complicated depending on how well you set up your mappings etc. That said, the ContentSquare University platform is an excellent way to self learn and self serve. I’d also like some of the Find & Fix capability to be bundled within the core product and cost as it’s brilliant, but costly.

Very good UX analytics tool !

Kommentare: One of the best tool I ever used for UX Analytics, it enables to make deep analysis easily and to understand pain points of the user path. Having this tool in the CX department enable us to go further in our conversion rate optimization approach.

Vorteile:

- being able to see behaviors that I can't see in traditionals webanalytics tools - easy to set-up - can be linked with others tools (particularly ABtesting tools which enable a qualitative analysis of AB Test)

Nachteile:

- A bit expensive - Specific features can be hard to handle for non-expert

Great UX Analytics tool

Vorteile:

As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis. Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

Nachteile:

The alerts module is not very customizable, and often I receive “false alarms”.

ContentSquare review

Vorteile:

- Simple and Easy dashboard creation module - Unique features in order to track and analyze customer journeys - Customer success teams helps with monitoring and analysis major impacts and defects

Nachteile:

- Requested features are missing currently into the product

Very easy to use with a lot of insights on the user experience to get more customer satisaction

Vorteile:

ContentSquare is easy to setup, the enrolling process is great with a lot of support Insights are super useful to get more conversion by eliminating user frustrations CS Team is great, very likely to help, easly reachable and have great advice

Nachteile:

ContentSquare can be quite costly but with a CRO process, it is worth it

Put your intuitions into perspective, gain neutrality, improve your UX & therefore your results!

Kommentare: Daily analyses and continuous optimizations but also targeted projects (redesigns for example).
Data speaks better than intuitions.

Vorteile:

Contentsquare allows us to act at different levels of our e-merchant business: activity management, alerting, user behaviors’ analysis, UX optimizations’ monitoring... Thanks to the modules’ complementarity, the platform offers the possibility of conducting daily analyses and continuous optimizations but also targeted projects (redesigns for example). In addition, the existing bridges with other solutions we use allow us to enrich our analyses/results. Relying on the data collected by Contentsquare is a great added value. The tool makes it possible to put any intuition in perspective, gain neutrality and understand through data our website visitors’ user experience. By using this data, we improve our customers' experience on the website and, therefore, our results. The flexibility of the tool is excellent and the customer support is also excellent (responsiveness, analysis and optimization exchanges).

Nachteile:

Getting started with the platform can seem complex if the user does not devote sufficient time to it, regularly. But the support team are reactive in the accompaniment and helps clients grow their skills.

Content Square is a must have DXP that enables insight to action

Kommentare: Content Squares DXP is a key input to our website optimization efforts. The platform is user friendly and data visualization enables my team to quickly turn insight to action. Our ability to optimize UX and merchandising had led to increased CVR and revenue.

Vorteile:

Content Squares DXP is a key input to our website optimization efforts. The platform is user friendly and data visualization enables my team to quickly turn insight to action. The customer success team is a great extension of our team - often actively surfacing insights and areas of opportunity. Great business partners!

Nachteile:

Need better connection to support personalization efforts

Has helped improve many aspects of our site

Kommentare: As a team we are spending more time reviewing changes made to the site and able to recommend based on data rather than opinion for future campaign launches, page updates etc. this saves a lot of time and ensures that we are all confident with what is live online.
Any problems with being unsure where to start on a project are always quickly solved by the CS team giving guidance and continued support to make sure we not only get the most out of the tool but find the results we need to answer questions and feedback to others in the business.

Vorteile:

The training with the Content Square team is very thorough and they are always on hand to help with any questions to make sure you get the most out of the tool. It's takes a bit of time to feel confident with all aspects of the platform but once you do it is easy and quick to use and helps with decision making and amending site issues quickly.

Nachteile:

The tool can be a bit glitchy at times however usually a quick refresh sorts the issue and I haven't had too many issues with this. There is a lot within the tool so it can feel overwhelming to start with but I do think the layout of the CS platform helps to resolve this as it laid out in the steps to follow.

A powerful and essential tool for making real time impact to customer products

Kommentare: It's been incredibly well received all round.
We've made noticeable changes to products, tests and content/campaigns based on the real time customer data this is giving us.

Vorteile:

CS is an extremely usable and versatile mechanism for product and web analytics. It enables us to add an additional lens of insight over standard KPIs to make informed decision. It's v easy to onboard teams, v configurable/integratable and the Customer Success team are incredible. Zoning and impact analysis and the fact I can use my AB test segments readily are big wins.

Nachteile:

There's so much you can do which can be a little daunting. I'm not keen on the mapping but I know that's being worked on.

Loving Contentsquare!

Kommentare: We use the platform to monitor user experience to catch site bugs, note frustration points, view session replays, and dive into how our customer interaction with the site impacts revenue and conversion.

Vorteile:

I love the way the reports display information visually. I also love CS live and having the power to view our site analytics in real time.

Nachteile:

Our current plan does not keep data beyond three months.

Great product, great account support! Helping improve our CX.

Vorteile:

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer. This tool has been a great resource for locating customer friction points across our site and continues to help with brainstorming new ideas for A/B tests and overall site optimizations. The tools which I use most often and find extremely helpful in deciphering user behavior for test planning and analysis include: CS Live Chrome Extension (used daily), Zoning Analysis and Session Replay. Overall, Contentsquare gives our team the ability to understand customer activity in a more detailed way than other analytics platforms, such as Google Analytics.

Nachteile:

It would be easier for me to share the revenue data with senior leadership if the formatting for the Zoning Analysis tool was in USD format.

Finding insights quickly with Contentsquare

Kommentare: One of our biggest frustrations with website analytics (GA) has been that they only tell us so much, and it requires us to really know what we're trying to find and then spend hours or days digging for it. This was causing us to spend considerable time just putting together reports before we could even get to the insights. Contentsquare changes that as now everything is tagged automatically on site (no more data layer setup!) and it's easy to spot strange or inconsistent patterns & behaviours. The different modules go well together to start to narrow down where we need to spend our time so we can take action quickly to solve pain points for our customers.

Vorteile:

There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.

Nachteile:

There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.

A tool that puts quant UX data at your finger tips!

Kommentare: Its a really powerful tool that informs decisions we make about journeys on site weekly

Vorteile:

Its easy to use, instant and you can even use the google chrome plug in to demonstrate data in real time which is great for those HIPPO convos!

Nachteile:

Hmm the naming of mappings vs pages is confusing and takes you a while to get your head around also why is the log in a two step process - just use one screen please guys!

Great experience with Contentsquare

Vorteile:

I really love Contentsquare's snapshot and find and fix features. They are easy to use and are really great for making real-time updates to our website.

Nachteile:

The software can be a bit overwhelming with so many features but if you give it a bit of time and learn as much as you can through Contentsquare University and other training tools, you'll realize that all of the features are beneficial and makes the software more robust.

Powerful and feature-packed behavioral analytics tool!

Kommentare: I have been amazed at the type of insights we are able to gather from ContentSquare. This is a great compliment to our current web analytics tool that we use to help round out the story. Additionally, I can get to insights sometimes faster and in a more impactful way with the visual nature of this product with data overlayed on top. Whenever I've had questions, ContentSquare has been quick to respond and work with you until your issues are resolved.

Vorteile:

Seeing heatmaps in multiple ways Multitude of metrics Ability to segment to different audiences, pages, actions, etc.

Nachteile:

Little learning curve to create the various mappings of your websites sections, but good once they are set up. Could improve the organization of the zonings that are created (like the creation of folders).

Great Platform for Additional Insights

Vorteile:

The heatmap feature is the most used feature so far, along with the chrome extension.

Nachteile:

The limit to the session replay recording time should be extended indefinitely.

Great addition to our product workflow

Kommentare: A fantastic tool thats helped our team to look into data and analyse users on our site at any point. Now employees can use the tool to find out their own information without a bottleneck. Contentsquare has allowed us to find out things about our customers that we didn't know before

Vorteile:

- Journey analysis to help see viewers journey across the site from high level - AI Alerts to keep on top of any issues or uplifts in conversion metrics

Nachteile:

- Enhanced session replay with ability to see custom variables at different points of the journey

ContentSquare - easy for the whole team to adopt

Vorteile:

The Live Zoning feature is quick and easy to use - and is broadly used across the wider team for data driven decisions. I also value the Journey Analysis. This visual is a great way to digest movement across our sites; and provides a great addition to the insights we gain from our Web Analytics tool.

Nachteile:

I find the Session Replay incredibly valuable but time consuming. Having used similar features on other platforms I know this sort of analysis does take time; but I find this section of ContentSquare a bit slower and more cumbersome than competitors (to both load and jump ahead in the recordings; and to identify valuable snippets).

Content Square is the best UX analytics tools I know.

Kommentare: Improved UX. High ROI. Improved team efficiency

Vorteile:

As a big marketplace with millions of monthly users we have tones of data, many differents journeys and potential issues to solve. Content Square allows us to very quickly understand our customer journeys and identify our main pain points. We use it to drive our roadmaps and to use data as a key elements when defining our wireframes. Its very user friendly interface make it almost fun to use.

Nachteile:

It is not yet available on Apps but we are part of their beta program for apps. For now we only collect the App data but do not have a nice user interface to access it. We hope to have it soon

Great Tool for Customer Journey and Customer Behavior Insights

Kommentare: Overall, it continues to provide our team valuable insights that we couldn't find anywhere else. It's an exciting that I'm sure will get better over time.

Vorteile:

Heat maps and session replays are key features not found in typical analytic tools. It helps provide great insights into what our customers are doing on any given page. Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly.

Nachteile:

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.