Supermetrics Erfahrungen

The easiest solution to import digital advertising data in data visualization tools

Vorteile:

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable.

Nachteile:

The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Great for Visualizing Data via Google Data Studio

Kommentare: I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.

Vorteile:

Pulling data with ease to Google Data Studio

Nachteile:

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

Great product that makes life easy for digital marketers.

Kommentare: I like the product very much. If you are in digital marketing it is a must.

Vorteile:

The data aggregation and integrations are unmatched.

Nachteile:

Customer service can be lacking. Also, the cost can be excessive.

Terrible customer service, refusing to refund a billing error

Kommentare: Problem with Supermetrics billing. This year, we were billed in error because of a miscommunication with the team. The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged. When you sign up for a service, you place trust in a company that any issue like this will be solved easily and fairly. And with many SAAS companies that is the case. However, with Supermetrics it's different. I am now sharing this experience in the hope my experience will help other customers to make a good decision and not use this service, but instead choose a company that puts customers first and will agree a refund in a clear case of mistake when the service was not used.

Vorteile:

Functionality mathes what we were expecting

Nachteile:

Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error. Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction. Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page). General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.

Review on API

Kommentare: Great

Vorteile:

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Nachteile:

Based on our requirement I found this tool a perfect solution

Institutional reporting platform with a lot of public support but is not worth the price.

Kommentare: Look, Supermetics is good. It's a great solution for many people but for a small agency with only a couple of clients that just happened to have a significant adspend, it was sunsustainably expensive - Plus the prices have tripled across the course of a couple of years. Frankly, for what I needed it for, there are other SIGNIFICANTLY cheaper options out there. Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution? They've gotten away with charging way more up until smaller players come onto the scene and offer the same functionality at a fraction of the price. In my case, a lifetime deal for similar funstionality at one third of the monthly price of Supermetrics. I'll not be going back.

Vorteile:

The setup is comprehensive, there's a bunch of handy templates, it makes reporting a breeze. Supermetrics is tight.

Nachteile:

Those eye watering price tags when you start spending any real budget.

Excellent Integration and data extraction

Kommentare: Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns.

Vorteile:

It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio.

Nachteile:

One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.

Fast (and pricy) connector with lots of supported sources and destinations

Kommentare: I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics)

Vorteile:

It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions.

Nachteile:

It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email).

One of the best tools to connect and extract data between tools

Vorteile:

- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics

Nachteile:

- Need to pay extra for connectors that are not built into the basic plans

Supermetrics Review

Kommentare: Data from my promotional campaigns is easily integrated to provide analysis tools. Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software.

Vorteile:

very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools

Nachteile:

They should work to improve the support response time which I found a little long

Horrible Customer Support

Kommentare: Product has potential, but without responses from support I can't do what I need.

Vorteile:

It was easy to install, seems like it has a lot of potential.

Nachteile:

Have emailed this company and they do not reply to support requests. Moving to AdStage instead.

Amateurish and Infuriating

Kommentare: Supermetrics doesn't fail to infuriate me on a daily basis. I use this software to make complex automatic reporting dashboards both internally and client-facing. I hate it. The more complex you make something, the more likely it is to fail. For simple things, this software has a wealth of options to use. The more complex you want to take things, the deeper you dive, the worse it looks.

Vorteile:

It's the best software out there for what it does that i have found.

Nachteile:

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Saves time, but not as much as I hoped it would

Kommentare: I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's but I wish it was a bit more reliable.

Vorteile:

I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use.

Nachteile:

I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this.

Supermetrics Review.

Kommentare: Overall I would recommend Supermetrics to others.

Vorteile:

We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes.

Nachteile:

The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration.

Good tool for extracting multiple data sets from multiple data sources

Vorteile:

Easy to use, can connect to multiple data connectors. We use it for the google suite & social media.

Nachteile:

Sometimes can be prone to errors, would like a few more connectors available. Socialbakers etc.

Big expectations but big failure

Kommentare: So yeah, we in the organisation and I in particular had high expectations. I told people who were reliant on the dashboard that with the help of Supermetrics our dashboards would kick ass. That was a mistake.

Vorteile:

The promises were big, but they were not kept. Link any data source to your Google Data Studio reports, that's awesome. However, following all guides multiple times it turned out it's not that easy and I'm not even sure it's my fault

Nachteile:

So yeah onboarding is a mess. You have your account, you have teams you have licenses you add to team members, you have your sources accounts that you link to your teams. That's a big mess. Then you have to link your Supermetrics account to your data sources in Google Data Studio, and even though you've paid the hefty price of 100$ (but it's reasonable I must admit), it says your trial has expired. Uhm, what?

Best Tool to start getting into Social Media Analytics

Vorteile:

Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.

Nachteile:

The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur.

Worth it to save time

Kommentare: its been great, i've used it off and on for 4 years now.

Vorteile:

Automation is important when you have a lot going on. Supermetrics, makes setting up automated reports simple and fast

Nachteile:

Price, supermetrics previously was 50% the current cost. The increase came out of nowhere and it makes it difficult for individual/freelancer usage

Life-Saver when it comes to Insights

Vorteile:

Ease of use and integration with multiple platforms.

Nachteile:

If we can get Auction Insight data from Google Ads, that'd be awesome.

A bit difficult to use, but quite powerful

Kommentare: SuperMetrics makes reporting and deep analysis much quicker.

Vorteile:

It's a simple idea executed well - any reporting service with an API, easily downloaded to a Google Sheet. For Google Search Console and Bing Webmaster Tools, it's invaluable. For other services such as Google Analytics, it can be a huge time-saver.

Nachteile:

There are occasional bugs and glitches that can make it a little frustrating. Date ranges can occasionally jump around.

Great data connector

Vorteile:

This has saved our teams 30+ hours a month that used to be used to pull data manually. These data connectors now pull everything into our dashboards with ease. It's an amazing time saver and connects with the majority of our platforms.

Nachteile:

Some of the social metrics can get a little weird, I think that's more of the platforms than Supermetrics, though.

Supermetrics

Vorteile:

Has many integrations and can retrieve informations from a lot of sources. Flexible tool!

Nachteile:

Slow. Sometimes gets confusing because it changes settings slowly and interface is monotone

Impossible to get started with

Kommentare: To sum up, if you know Supermetrics already - or have a friend that does -, then you can probably get a nice end result. If you're new, I would never recommend it. You're left completely to yourself with no customer support.

Vorteile:

So I have seen Supermetrics Sheets that work great. Once it works, it's a great tool.

Nachteile:

I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software provider. It's difficult to find out how to get started with building data sheets, but the worst part of the product? - Customer support is utterly useless. I've tried contacted them three or four times to get started. They answer inadequately and is unable to help you with even simply requests. Oh yeah, and you're likely to wait up to a week for an answer that does not solve your problem.

Never had so many problems with software

Kommentare: Very bad, but they are unique in what they do. So I just hope we can get it working.

Vorteile:

The promises made sound great: connect supermetrics with your data sources like Hubspot and the use that data in Google Data Studio reports.

Nachteile:

The promises unkept. Problems with licenses and no way to easily solve this. The guide they give is incomplete. The support takes ages to answer - and this for a $100/mo product. Not ok!

Supermetrics for Ad Agencies

Vorteile:

The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations.

Nachteile:

We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive.