--- description: Detaillierte Informationen über Customer.io zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Customer.io Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [E-Mail Marketing Software](/directory/30013/email-marketing/software) > [Customer.io](/software/174023/customer-io) # Customer.io Canonical: https://www.capterra.ch/software/174023/customer-io Seite: 1 / 5\ Weiter: [Nächste Seite](https://www.capterra.ch/software/174023/customer-io?page=2) > E-Mail-Marketingplattform für Unternehmen, die Push-Benachrichtigungen, Transaktions-E-Mails, Marketingnachrichten usw. versendet. > > Bewertung: **4.7/5** von 87 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Customer.io? Customer.io bedient datengesteuerte Internetunternehmen, die personalisierte Nachrichten in Branchen wie SaaS, B2C, Bildungstechnologie sowie in mobilen Apps, Webmarktplätzen und mehr senden müssen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.7/5** | 87 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.5/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Customer.io - **Gegründet**: 2012 ## Gewerblicher Kontext - **Startpreis**: $ 100.00 - **Zielgruppe**: 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Belgien, Brasilien, Deutschland, Dänemark, Frankreich, Irland, Israel, Italien, Kanada, Malta, Mexiko, Neuseeland, Niederlande, Norwegen, Russland, Schweden, Schweiz, Südafrika, Ukraine, Vereinigte Arabische Emirate und 4 weitere ## Funktionen - A/B Testing - Abonnenten-Management - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Anpassbare Vorlagen - App Notifications - Berichterstattung / Analyse - CAN-SPAM Compliance - CRM-Systeme - Content-Management - Daten-Connectors - Daten-Import / -Export - Datenerfassung und Übertragung - Datensynchronisation - E-Mail-Tracking - Engagement-Tracking - Ereignisgesteuerte Aktionen - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Kundendatenbank - Kundenerlebnis-Management - Kundenhistorie - Kundenprofile - Kundensegmentierung - Lead-Erfassung - Lead-Qualifizierung - Leadmanagement - Marketing-Automatisierung - Mehrere Kampagnen - Mehrfache Datenquellen - Mehrsprachig - Mobile Optimization - Multi-Channel-Kommunikation - Personalisierung - Push-Benachrichtigungen - SMS Marketing - SMS Notifications - Segmentierung - Third-Party Integrations - Visuelle Analytik - Vorlagen-Management - WYSIWYG-Editor - Web-Benachrichtigungen - Zugriffskontrollen / Berechtigungen ... und 5 weitere Funktionen ## Integrationen (136 insgesamt) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... und 121 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Chat ## Category - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) ## Ähnliche Kategorien - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) - [CDP-Software](https://www.capterra.ch/directory/31334/customer-data-platform/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) - [Kundenengagement Software](https://www.capterra.ch/directory/30906/customer-engagement/software) - [Datenmanagement Software](https://www.capterra.ch/directory/31003/data-management/software) ## Alternativen 1. [Brevo](https://www.capterra.ch/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.ch/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.ch/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.ch/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.ch/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Nutzerbewertungen ### "Complete feature-set and excellent support" — 5.0/5 > **Joana** | *31. Mai 2023* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Even though at first it might have a longer learning curve (because there are several functionalities we can make use of), I think it compensates having the ability to create complex workflows for email campaigns: there are several functionalities available, and we're always able to create the flows we ideate. I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with other data platforms, that enrich our trigger and filter capabilities.Excellent customer support. Even though we're not on the Premium plan, any of the queries we submit are answered within 24 hours and have detailed explanations or workarounds for the issues presented.They also have interesting webinars from time to time, with quite specific topics and tips. > > **Nachteile**: Unfortunately, we're unable to move a contact manually within a workflow; which is particularly important for exceptional cases that we might want to override the rules because of a human or sync error. Another feature I'd like to have (but also seems to be missing from most similar tools), is the ability to have custom reports – though I wouldn't need this very often, thus it's not a dealbreaker at this point.The pricing is somewhat expensive, and we're not able to temporarily downgrade the plan (if by any chance our business has a seasonality). ----- ### "Great product, not the cheapest though" — 5.0/5 > **Noga** | *2. Oktober 2025* | Finanzdienstleistungen | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: As a brand that has both a website and an app, Customer.io combined everything we needed to send customer journey messages across various channels: Push, in-app, email, and sms. > > **Nachteile**: The pricing model didn't make sense for our growing company, as you pay for all the contacts in your account, regardless of if they're active or not. > > The UI/UX was very user friendly and easy to use. You don't need any special training in order to be able to build sophisticated flows. ----- ### "Good service, interface somehow difficult and less user friendly than other systems" — 3.0/5 > **Suzan** | *16. Januar 2023* | Einzelhandel | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: Great and quick customer service, broadcast function works well > > **Nachteile**: The data functions and the somehow difficult interface of campaigns and flow-building > > Good ----- ### "Super easy to setup" — 4.0/5 > **Verifizierter Rezensent** | *30. Mai 2025* | Computer-Software | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Low cost, good automation and search options. UI looks good, and no one on my team needed to look at documentation to use it. It was easy for our developers to connect Customer Io into our platform. > > **Nachteile**: I feel like Keap does everything they do a bit better in terms of customizing options for a lower price. That being said Customer Io does look better and is easier to use. ----- ### "Modern marketing automation platform with powerful data integration capabilities" — 5.0/5 > **Orian** | *5. Juni 2023* | Computer- & Netzwerksicherheit | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: As a SaaS company, product data integration was a key decision factor when picking our MAP. Customer.io was by far the best at leveraging product data in emails and became a key part of our workflow to detect and activate leads from Product. > > **Nachteile**: The initial setup was quite complex because of what we wanted to do, but the Customer Success rep was very helpful. ----- Seite: 1 / 5\ Weiter: [Nächste Seite](https://www.capterra.ch/software/174023/customer-io?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/174023/customer-io) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten