Google Analytics 360 Erfahrungen

4.7 (7’435) Eine Bewertung schreiben

Über Google Analytics 360

Analytics-Plattform, mit der Unternehmen jeder Größe das Nutzerverhalten nachverfolgen, Marketingeinblicke gewinnen und vieles mehr durchführen können.

Erfahre mehr über Google Analytics 360

Vorteile:

The customer service guidance is pretty solid from Google - guiding through set-up of both search and display ads and helping you understand some performance questions for ads and keywords.

Nachteile:

It would almost feel wrong to complain or list any dislikes I have about something that is free.

Bewertungen zu Google Analytics 360

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4.1
Kundenservice
4.1
Funktionen
4.6
Preis-Leistungs-Verhältnis
4.7

Weiterempfehlungsquote

8.9/10

Google Analytics 360 hat eine Gesamtbewertung von 4.7 von 5 Sternen basierend auf 7’435 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (7’435)

Amin
Amin
Digital Strategist
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Unspecified
Herkunft der Bewertung

Google Analytics User Review

5.0 vor 7 Monaten
Untertitel auf Deutsch sind im Videoplayer verfügbar
Robel
Robel
SEO Manager in Deutschland
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Für jeden Website-Betreiber unverzichtbar

4.0 letztes Jahr

Kommentare: Unverzichtbare Einblicke in die Leistung der eigenen Website. Und das ganze völlig kostenlos!

Vorteile:

Am besten gefällt mir die Live-Funktion, mit der man in Echtzeit die Besucherströme auf der eigenen Website sehen kann. Unverzichtbar sind die Angaben zu den Key Performence Indikatoren (KPI).

Nachteile:

Leider werden schon lange keine Angaben zu den Keywords gemacht, über die Nutzer bei der Google Suche auf die Website gelangt sind. Das wäre für die Priorisierung der zu optimierenden Suchwörter sehr hilfreich.

Gregor
Editor in Deutschland
Medienproduktion, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Wohl der Standard bei Webanalytics, aber auch das beste Tool?

4.0 letztes Jahr

Kommentare: Insgesamt schätze ich Google Analytics sehr, insbesondere (und immer mehr) aber auch die Search Console.

Vorteile:

Insgesamt ist Google Analytics wohl nicht ohne Grund so verbreitet: kostenfrei, schnell einsatzbereit und ein sehr mächtiges Tool.

Nachteile:

Aber leider auch sehr kompliziert, je nach Anforderung bietet es schlicht zu viel und ist für Nutzer, die selten damit arbeiten, sehr kompliziert. Hier sind manche Alternative, die weniger Tiefe bieten, oft passender.

Meikel
Grafikdesigner in Deutschland
Design, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Für die Analyse ein wichtiges Tool

4.0 vor 6 Monaten

Kommentare: Top Sofware für Webseiten Besitzer

Vorteile:

Die vielen Funktionen, die dieses Tool hat und man kann damit eine sehr gute Analyse erstellen.

Nachteile:

Es kompliziert bei der Durchführung, man muss sich schon damit beschäftigen.

Arika
Arika
Manager in Indien
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 10’000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In-depth data analysis and reporting for your website

5.0 letzten Monat Neu

Kommentare: We have tried using Google Analytics 360 to get data insight of our web traffic. The data provided is very accurate and insightful.

Vorteile:

Analytics 360 can help you slice data with 100% accuracy. It gives data insights without sampling it. Helps you create custom dashboards which you can create using multiple filters.

Nachteile:

Analytics 360 is a very useful tool but it is very expensive. Also, the support team does not reply to your queires.

Zeynel
Social Media Manager in Kanada
Medienproduktion, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Outstanding Insights with Google Analytics 360

5.0 letzten Monat Neu

Kommentare: Overall, Google Analytics 360 is an incredibly useful tool that can provide invaluable insight into customer behavior. The cost is worth it for those who need the comprehensive suite of features that are available.

Vorteile:

Google Analytics 360 provides a wealth of data and insights that can be used to gain a better understanding of customer behavior and trends. Its intuitive user interface makes it easy to navigate and explore the data. It also offers a range of reporting options and can be easily integrated with other services.

Nachteile:

Google Analytics 360 is quite expensive to use, especially if you want to access all of its features. Additionally, it can be difficult to set up and understand, so it may be better suited for more experienced users.

Verifizierter Rezensent
Business Development Manager in Türkei
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2-10 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Advanced Features Not Worth the Price

3.0 letzten Monat Neu

Kommentare: In my opinion, the free version of the tool provides more than enough features and capabilities for most businesses, and the added cost of Google Analytics 360 is simply not worth it. Additionally, the lack of a more reasonable pricing option for smaller businesses is frustrating. Overall, I would not recommend this product due to its high cost.

Vorteile:

The additional features in Google Analytics 360, like customizable data retention periods and data export options, are certainly useful for businesses looking to make more informed decisions.

Nachteile:

The greater control over data in Google Analytics 360 is a valuable feature, but it is not enough to justify the significant price increase from the free version of the tool for many businesses

Dallas
Dallas
Marketing Agency Partner in Kanada
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Every Agency & Business NEEDS Google Analytics

5.0 vor 3 Monaten

Kommentare: We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.

Vorteile:

- Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders

Nachteile:

- Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.

Gitte
Business Owner in Kanada
Gastgewerbe, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Powerful and Informative Tool

4.0 letzten Monat Neu

Kommentare: Overall I have not experienced many struggles using google analytics for the simple nature of my needs. I think it is fairly user-friendly in terms of layout and design.

Vorteile:

While my business needs are simple, this has helped me to analyze how my marketing has performed and what services are trending in my business. It is easy for me to generate reports. The free version is enough for me to support all my business needs, it is simply wonderful!

Nachteile:

It takes some time to learn how to read the data, especially for me as a senior. But even the little information I understand is helpful in evaluating my business decisions.

Noemí
Noemí
Brand Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 501-1’000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

An effective analytics tool.

5.0 letzten Monat Neu

Vorteile:

The data is incredibly detailed and provides me with insights to increase CR and so on. No data sampling for huge sites and obviously comes with a variety of features and with premium features suited for large corporations and huge amounts of data.

Nachteile:

Bound to Google for better and worse. With all the change in analytics paradigm (GA4, cookieless) you may consider upgrading or renewing your license until everything clears out.

Jonathan
Jonathan
General Manager in Südafrika
Verifizierter Nutzer auf LinkedIn
Musik, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best ever had since .....This is worth a try.

5.0 vor 2 Monaten Neu

Kommentare: The issue of estimating our actual website traffic has been resolved. We were able to optimize pop-ups, form text, website pages, and more.

Vorteile:

Google Analytics 360 is a powerful and adaptable analytics solution that can be easily customized and scaled to meet the unique business analytics demands of your firm. You may set it up so that it properly suits your needs thanks to its flexibility. The customer support services are excellent. It assists in doing in-depth analysis of your data using machine learning algorithms to produce reports and insights that will provide a clear knowledge of the success of your business and your consumers.

Nachteile:

I've discovered that when it processes a lot of data, its performance might be impacted. As a result, getting the analyses can take longer than expected. However, it just requires patience, especially if you're around a big firm. If you're a novice, configuring it can be difficult; therefore, it's best to consult a specialist or member of your support staff.

Christian
Christian
SEA Manager in Deutschland
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A great software for marketing and advertising teams

5.0 letzten Monat Neu

Vorteile:

I like the e-commerce feature the most. You can easily check the performance of your products and identify top sellers or products which aren't selling well. You can use this data for example to optimize your Google Ads shopping campaigns. Furthermore, the tool gives you insights about your targeting groups like age, gender, devices and more. This is also really helpful to optimize your campaigns.

Nachteile:

It's not so easy to implement Google Analytics, especially the e-commerce feature. You need to implement dynamic values like price or amount of a product. Beginners need some time to get adjust to the tool. It's almost impossible to become an expert in Google Analytics 360 if you didn't recieve some kind of professional training.

Edison
Edison
Musician in Dominikanische Republik
Verifizierter Nutzer auf LinkedIn
Musik, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

To advance you must measure the parameters and Google Analytics 360 is the best option

5.0 letzten Monat Neu

Vorteile:

You can know what happens on your website in real time, from where they visit you, the country, the city and with what frequency, also how long they stay on your website, it is an excellent tool.

Nachteile:

A complicated flake if you've never used it, but it's really worth it, I totally recommend it.

Ina
Ina
freelancer in Italien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Google Analytics 360 is a great suite of tools

5.0 letzten Monat Neu

Kommentare: I especially like the simplicity and ease of use, which is essential in today's fast-paced environment.

Vorteile:

In my opinion Google Analytics 360 is becoming a standard for any and all types of businesses, from startups to enterprises. It is a one stop shop for any data you want or need!

Nachteile:

the cons could be reports and integrations

Craig
Small Business Owner in USA
Bekleidung & Mode, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to use Analytics tool for Newbies

4.0 vor 3 Jahren

Kommentare: Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Vorteile:

I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Nachteile:

Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

Paul
Paul
Director of Operations, Marketing Fulfillment in USA
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

The Non-Negotiable Software For Website/Business Owners

5.0 vor 3 Jahren

Kommentare: With Google Analytics, I have a comprehensive understanding of when people are visiting my website, what actions they are taking when they get there, and how it affects my bottom line. I know what marketing channels are most effective for me (organic vs. paid) and am able to make data driven decisions based on information that I know is accurate. Syncing this data with other products such as Google Data Studio also makes it easy to put together presentations for team meetings and executive retreats.

Vorteile:

Google Analytics gives you everything you need to succeed in your online business, offering comprehensive data to help you understand how users interact with your website. From real-time reporting to custom data sets based on your desired conversions and events, everything is trackable within Google Analytics. To get the most out of the application, I would also recommend getting yourself Analytics certified, using Google's intuitive LMS software.

Nachteile:

There's very little to complain about when it comes to using Google Analytics. If you aren't familiar with the system, it may take you a while to figure where to find the data that you're looking for, but with a little time (and going through the certification process) you can easily transform the way you use data to make decisions for your business.

alimou
alimou
Freelancer in Senegal
Verifizierter Nutzer auf LinkedIn
Computer-Vernetzung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Google Analytics Review

5.0 vor 2 Jahren

Kommentare: Google robots are flockers, they can perceive what i won't ever see! I've make my choice this is a perfect tool!

Vorteile:

Google Analytics is the magic tool utilized to screen your site guests just as analyze key measurements identified with your site traffic, for example, ricochet rate, pages per meeting and so forth Presently, all things considered how would we utilize this for our potential benefit? All things considered, the most self-evident yet likely most significant is you can use the data you get from Google Analytics and utilize that to support your advertising endeavors. An exemplary illustration of this would be through observing what channels your traffic comes from. Utilizing the screen capture from Google Analytics beneath, in the event that we investigate plainly we can see that each wellspring of traffic (Google CPC, Facebook, Organic traffic) is shading coded to show what number of visits are from that channel. Presently, with this data what we can derive is that a great deal of our traffic might be coming from natural inquiry, so with that data, we might need to coordinate a greater amount of our advertising spending plan toward something like SEO (website improvement) to help support the natural pursuit rankings and eventually your hunt traffic. Or then again perhaps you've recognized and failing to meet expectations channel that you might need to cut from your showcasing endeavors, this data can likewise be gathered from Google Analytics. To every one of you site proprietors, Google Analytics is your best partner for checking your exhibition on the web.

Nachteile:

I have nothing to reproach google analytics it is the perfect tool in my view. Without it, i will be less effective in my daily targeting. It signals me the least lack of referencing and that is priceless! Here i am supposed to criticize but i can only praise this wonderful tool!

Subash
Subash
Co-Founder in Indien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A Quintessential Tool to Improve Business Performance.

5.0 vor 4 Jahren

Kommentare: Google Analytics provides you data on traffic from all sources - be it paid, organic, referral, etc. So irrespective of you are a small blogger or an e-commerce site selling millions worth of merchandise per day, Google Analytics is a quintessential tool that will help you improve your business performance. Irrespective of Goals & KPIs - be it grow traffic, increase engagement, grow leads or conversions, increase revenues, etc - Google Analytics is a single tool that will help you move the needle - give you enough data and insights to improve your decision making and realise your goals.

Vorteile:

1. Can track anything and everything that happens on your website and apps. It's so powerful. 2. It's free (for the basic version). 3. Powerful data analytics capability to help decision making. 4. Can handle massive volumes of data in a simple & easy way. 5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.

Nachteile:

1. Heat maps are not available fully - on the console itself - although a rudimentary option is available to view it on the website page itself. Needs improvement. 2. It's like a balloon - you can get more if you take the effort to learn and the learning curve is also very steep. 3. Reports and data visualisation are taken away and created on another platform called Google Data Studio, the functionality should have been added to Google Analytics itself. 4. It's tricky to setup tracking for deeper elements and also the key functionality of setting up is broken away into another tool called Google Tag Manager - again the functionality should have been on Google Analytics itself. 5. Organic data points like search terms are left out of Google Analytics and another tool called Google Search Console needs to be used to get relevant data.

Marshall
Marshall
Founder in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

There's A Billion Metric Sites Online, And Only One Google Analytics!

5.0 vor 2 Jahren

Kommentare: Overall, I love it and wouldn't trust any other third party service claiming to know your monthly hits and traffic sources and be able to give you the keywords people searched and from what device and location etc.

Vorteile:

As an SEO of 10+ years, performing amazing service and White SEO with Google and for small business clients all over the world, I've come to realize that you can only trust certain software and programs to give you real data and results when you need it most. Even I admit to using other software like AWR Cloud to catch a "glimpse" of what traffic I've received to a site in the last 7 days or 30 days specifically, I never trust it fully, because at the end of the day I don't trust a third-party telling me what the Source can tell me directly. Sure Google can't really show you granular statistics on 3rd party traffic from Yahoo and Bing and other major engines, but who cares. Google's traffic amounts to 66.6% of the traffic online, and at the end of the day, when I want to know what internal landing pages are the most popular by source of organic, referral, and direct (SEO) traffic locations, I can and that helps me to know what my audience is gravitating to the most, and that helps me create a new content schedule for the month, putting out content around the most popular and widely searched pages of my websites. I love Google Analytics, and I steer clear of the 3rd party noise, claiming they have better metrics than the source, it's bull. Get GA today!

Nachteile:

There are a ton of new features and many don't apply to my version of SEO for local businesses, however, I just steer clear of those areas and look at the metrics that I truly care about.

Alekhya
Digital Marketer and Business Analyst in Indien
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

"Impeccable Medium To Analyse Your Small & Large Businesses Traffic Online At One Place"

5.0 vor 2 Jahren

Kommentare: I was so easily able to gather the most impetous information of my business reach publicly online so I always made amendments in my marketing strategies depending on the analytics gathered for my business. And also I was able to measure the costs and marketing tips based on the analysis of my current business marketing strategies. That's it! Once measured, I refined my marketing techniques so that my business online reach had took a quick growth among the organic users.

Vorteile:

What not! All the features provided by Google Analytics to track your business website by keeping an eye on the public reach, organic search, organic traffic,target keywords,improvements,marketing strategies everything literally for your business can be monitored on your finger tips online. The most easiest and convenient option for which I use this tool is that you can access your business website's entire data like bounce rate, daily organic traffic including the count with a gun shot perfection. The bounce rate feature is another boon I can say where it helped me to input attractive and organic viewer driven content on my business page based on the previous bounce rate value, so that it enhanced the readability and usability for existing and new users which helped in reducing the bounce rate for my online business.

Nachteile:

As per my usage till now I dint find any cons for this tool so far. But I am a little dissappointed with the feature regarding the data viewing on a mobile or handset which is not so comfortable as that looks on my laptop. If you want to monitor your business regularly and need to have a fast growth into the online world then I would surely recommend this tool for a quick glance of your online business public reach.

Souhil
Souhil
Entrepreneur in Algerien
Verifizierter Nutzer auf LinkedIn
Konsumgüter, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

The Best Free Analytics Tool to Track your Website Performance

4.0 vor 2 Jahren

Kommentare: Google Analytics is typically helping me to create more products my website visitors needs and I can give them what they want and I get better ROI numbers every month because of this Free Google tool also, It helped me to get more conversions rate.
For me, Google Analytics is one of the best tools and I can't imagine myself managing and running my business without this tool and the new interface is getting better and I feel like Google is hearing us and reading our reviews to give us the best experience.
I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Vorteile:

It's a 100% Free Google Tool and It's one of the Best Analytics tools in the Market. I can Use It to track my website performance and examine what the customer performed starting from navigating my website until purchasing my products. I can instantly see my website visitors in real-time and I can accurately track the traffic source very easily. I can check and see which social media platforms are delivering me more visitors/customers. I can see which product pages are performing very well on my website in the "Top Active Pages" section. I can see the Locations/Countries I'm receiving the visitors from. I can instantly check the Audience Interests, Demographics, Geo, Behavior...etc. I like the "Users by time of day" Section because I can see when I'm getting more traffic during the day and this helps me to launch my social media campaigns. I like also, the "Sessions by device " because I can check which devices (Mobile, PC) my customers are using to visit my website. I like it because I can observe everything going on my website and it really helps me to fix any potential problems and to try and create more products my visitors want. In addition, an extremely valuable tool to track my Google Shopping Ads performance by obtaining more insights. The new Interface is more "user friendly" with more features and It's making a lot of difference in my daily use. I use it also to track and follow my Redbubble Shop performance and to check which pages are getting me more visitors.

Nachteile:

Every so often I don't get the exact Insights and sometimes I get them late. Sometimes when I use an AD Blocker, I get an error and I can't see anything. The Conversion option is a little bit complicated and If possible they can add some useful tutorials to assist us to understand and achieve the most outstanding results from it. They can include some colors in the Insights section too for a better-looking interface. They typically need to work on their integration with other websites like Shopify, Redbubble, Etsy, eBay, Amazon...etc. If possible they can instantly add more unique features to their Redbubble integration, so we can accurately track the direct sales too.

Indrajeet
Indrajeet
Owner in Indien
Verifizierter Nutzer auf LinkedIn
Medienproduktion, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

All about Google Analytics

5.0 vor 3 Jahren

Kommentare: So being the user of Google analytics, I can conclude that, the software can be used almost in every field. Having the simple interface will help the users to interact easily with the software, but considering the price can limit the low scale businesses from accessing the advanced features. Overall, I have a good experience with this software.

Vorteile:

I like many things about this software. Some of them are as following: - It helps the users to create the custom reports for their analytics, - It also help the user to interact easily with the software using its several tools, like luck orange, - It genuinely shows the actual data and also let you know the source of the traffic, which is a great thing for all the user, - Even you can export the reports to excel sheets too, - It helps the users to track their created campaigns from any device, - the keyword planner tool of for keyword analysis is also very much simple and about 99% accurate as compared to the other tools, - It also compares the bounce rate with the exit rate to help the user experience problems. This is really a powerful tool, which should be used by all the business companies related to media and entertainment organizations.

Nachteile:

The software will let the users know about the entry and exit of the visitor, but it can't let the user know the accurate results about the mean time(middle part) between their entry and exit from the site or page. If there is a high exit rate in a page, then obviously, there will be a problem with the page itself, but google analytics will not let the user know about that fault or missing thing, so the user is left only with the last option of isolating the page. Overall, it does not let the user know, about "why the user is doing what he wants to do? ". Having so many features in the software helps the organizations to evolve their business, but for low scale business, where the budget is a constraint, this software can't work for them, with advanced features, as for having advanced features, the software actually cost around $15000 which is a pretty high price for the beginners. So price can be a factor for counting it's cons.

Sandesh
Sandesh
Blogger in Indien
Verifizierter Nutzer auf LinkedIn
Unterhaltung, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Detailed Analysis

5.0 vor 2 Jahren

Kommentare: I had an amazing experience where I got introduced to a new world of data collection. I came to know why many websites ask location details or mail ID (to detect age and gender - which I understood after using Google Analytics). I would recommend this software/service to any beginner in website building.

Vorteile:

I am a blogger from the past 5 months, managing my blog and checking to see the traffic to my webpage has never been easier. So I checked about that and found out that 'Google Analytics' software/platform is providing detailed analysis of the place where my visitors are from, their age, their gender, the amount of time spent by them on specific pages and even number of people who viewed my profile in detail. Wow!! How beautiful is that! I was so amused by that and registered my blog page to Google Analytics. It also allowed me to take up a "Beginner Course" to understand the service better and comprehend the analytics results. The course is so good that anyone can understand the meaning of the data and the in-depth results of the analytics. I also have an option to connect the 'Google Search Console' to optimise my web page for Search Engines (SEO). And the most amazing fact is that it is provided by Google for absolutely free of cost. So now I can now know how my website/blog is performing in the search results and how people view my website. It also allows me to better understand how I can improve it so that the viewers become potential subscribers to my blog. All these points and facts are the ones which I like the most about the Google Analytics software/service.

Nachteile:

The only point I would like to mention is that to understand and not down the data, one should have a basic knowledge about the 'Marketing Funnel'. One should know how the data is collected and to add items in website like - sign in options, location detection option, cookie acceptance policy pop-ups and much more. To understand these basic points, we need to have a basic knowledge about websites, coding and other factors available in our blogging platform. Improvements are based on intuition for beginners rather applicative knowledge from the data obtained from Google Analytics. These points I like the least about this software, as a beginner.

Tiffani
Marketing Data Analyst in USA
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Excellent, but it has its caveats.

4.0 vor 3 Jahren

Kommentare: Overall, I would rate my experience with Google Analytics 9/10. I believe it is an outstanding platform for a free application. If it wasn't for the amount limitations I've experienced with simple things within the platform, I would have rated this 10/10.

Vorteile:

The thing I find most appealing about Google Analytics is its ease of implementation as well as its ease of use. While taking a course prior to using Google Analytics isn't entirely necessary, I highly recommend prior to implementing and utilizing Google analytics that you take a course online to understand the ins and outs of the platform. There is a ton of free information out there on Google Analytics that can really help new users quickly learn the platform. The more you familiarize yourself with Google Analytics, the better you will become at leveraging the platform for your particular business needs. This platform overall is great because it's free and can provide a very solid foundation for your business analytics.

Nachteile:

It took me a while into using the platform to figure out what can be improved for Google Analytics. While it is an excellent platform to use for your business traffic analytics, I would advise people to be aware that it does come with its limitations. For example, you're limited to the amount of widgets (graphs, charts, etc.) you can include on one dashboard. For some users, this may not be a big deal, however for my company, this was a bit of an issue at times. This is a simpler example of Google Analytics' limitations, however once you dig a bit deeper into the platform and deal with events, goals, adding custom dimensions and metrics through APIs, you will likely find limitations in your corner with regards to the configuration of your data in some instances. This is why I would advise anyone to research using Google Analytics prior to implementing it. F=I would like to point out that for companies with ecommerce platforms, I've observed that this is the best type of website to utilize Google Analytics for.

Memory
Memory
Website Designer in USA
Verifizierter Nutzer auf LinkedIn
Medienproduktion, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Very useful but difficult to learn

5.0 vor 2 Jahren

Kommentare: I have a love/hate relationship with Google Analytics. It’s definitely useful and has helped us make improvements on our sites and learn more about our customers behaviors. But it’s also frustrating because we doing have enough time to use it as well as we could be. I got through a couple of sections in the course and never found the time to go back and finish setting it up properly.

Vorteile:

Google Analytics is one of the best tools to help with SEO - it collects data about users on your website so that you can analyze it and determine the best ways to target your visitors. This is pretty crucial for anyone trying to get their site ranked on Google, and also helps with a lot of other things. The data gathered will tell you a lot about your site visitors such as their age, where they live, the type of device they use, and much more. It’s gets very granular. It can also help you determine if there are areas/pages on your site that need improvement. For example, if you notice that everyone leaves on the same page during the checkout process, there’s a good chance something is broken in that part of the process and you’ll know you need to investigate the problem. Honestly, there is so much data that Google Analytics provides, and so many ways it can help you, this could turn into a book. Or an entire college course. Needless to say, I won’t describe everything here - partly because it would take too long and partly because there’s still a lot I don’t know about Analytics. But if you (or your company) maintains a website and is looking to reach more customers, in the right target market, and rank in search engines, this is a must.

Nachteile:

It so very time-consuming to learn how to use. Google offers a free course with multiple sections and videos to show you how to set your account up, explain the various features, etc. It’s pretty daunting to me, mainly because I’m a website designer and it’s hard to find adequate time to devote to learning all the Ins and outs of it, and to properly monitor the data it provides on a regular basis. To get the most out of Analytics, a company would pretty much need to have a full-time employee that just does this and nothing else.

Ahmed
Marketing Manager in Ägypten
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Google analytics

4.0 vor 2 Jahren

Kommentare: After using it for more than 2 years now and with its updates I consider it one of my essential data provider, of course there are other more friendly software out there to use, but dealing with google analytics is my main credible data source, after all its google who indexes your file to search engines who created it..how not to depend on its data.

Vorteile:

It supplies detailed and customised structural data about your admitted websites that offer great help for a deep insight from many aspects with tremendous amount of information that can reaffirm your online business if you utilise it well as it is a very powerful tool or can san sink your business if you misinterpreted or overlooked the data provided , for example if you are selling products online for teenagers and you dont customise your website to it and the analytics shows you that the age accessing your page is above this age , you loose customers, also the demographic data is important for example do not advertise winter products and heavy clothes in places with warm climate and it goes on and on until you customise your online business for the right customer and thats is the core concept of google analytics

Nachteile:

It is not easy to install for beginners and a lot of parameters have to be setup correctly in order to get reliable data that can help you take a business decision. The implementation of its codes in your website is not foe newbies at all or even a regular user, it needs either a professional or an experienced user to install its provided codes in the places they belong.