--- description: Detaillierte Informationen über Act-On zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act-On Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/6/marketing-automation/software) > [Act-On](/software/103468/act-on) # Act-On Canonical: https://www.capterra.ch/software/103468/act-on Seite: 1 / 12\ Weiter: [Nächste Seite](https://www.capterra.ch/software/103468/act-on?page=2) > Der cloudbasierte integrierte Arbeitsbereich von Act-On ermöglicht es CMOs und deren Marketingorganisation, das Kundenerlebnis durchgängig zu verwalten. > > Bewertung: **4.3/5** von 258 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Act-On? Act-On bedient weltweit über 4800 Kunden unterschiedlicher Größe (kleine und mittlere Unternehmen, Unternehmensabteilungen) und Branchen (Finanzdienstleistungen, Gesundheitswesen, Fertigung, Bildung, Technologie). ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 258 Nutzerbewertungen | | Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.3/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.9/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.1/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Act-On Software - **Region**: Portland, USA - **Gegründet**: 2008 ## Gewerblicher Kontext - **Startpreis**: $ 900.00 - **Zielgruppe**: 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Niederländisch, Spanisch - **Verfügbare Länder**: China, Deutschland, Kanada, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Abonnenten-Management - Aktivitäts-Dashboard - Berichterstattung / Analyse - Berichterstattung und Statistik - CAN-SPAM Compliance - CRM-Systeme - Daten-Import / -Export - Drag-and-Drop - Drip-Kampagnen - E-Mail-Tracking - Engagement-Tracking - Ereignisgesteuerte Aktionen - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Kundenbindung - Kundensegmentierung - Lead Benachrichtigungen - Lead Segmentierung - Lead-Distribution - Lead-Erfassung - Lead-Generierung - Leadmanagement - Leistungskennzahlen - Marketing-Automatisierung - Mobile Optimization - Multichannel-Marketing - Onlineformulare - Personalisierung - Pipeline-Management - Priorisierung - ROI Tracking - Responsive Web Design - Segmentierung - Social Marketing - Social Media-Überwachung - Social-Media-Integration - Third-Party Integrations - Verfolgung von Interaktionen - Verkaufsberichte - Vorlagen-Management - WYSIWYG-Editor - Websitebesucher-Nachverfolgung - Workflow-Management - Zielkontoerkennung - Zielseiten / Web-Formulare ... und 9 weitere Funktionen ## Integrationen (44 insgesamt) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... und 29 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) - [Lead Nurturing Software](https://www.capterra.ch/directory/31563/lead-nurturing/software) - [Social Media Management Tools](https://www.capterra.ch/directory/30939/social-media-management/software) - [Kampagnenmanagement Tools](https://www.capterra.ch/directory/30012/campaign-management/software) ## Alternativen 1. [Brevo](https://www.capterra.ch/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.ch/software/110228/mailchimp) — 4.5/5 (17676 reviews) 3. [MailerLite](https://www.capterra.ch/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [ActiveCampaign](https://www.capterra.ch/software/79367/activecampaign) — 4.6/5 (2568 reviews) 5. [Constant Contact](https://www.capterra.ch/software/31898/constant-contact) — 4.3/5 (2943 reviews) ## Nutzerbewertungen ### "A very customizable software that allows us to carry out high-level marketing." — 5.0/5 > **Jared** | *26. Februar 2023* | Maschinerie | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies. > > **Nachteile**: Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support. > > Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software. ----- ### "Mass marketing approach which is really effective." — 4.0/5 > **Lucy** | *25. Februar 2024* | Kosmetik | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly. > > **Nachteile**: I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far. > > Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software. ----- ### "A swiss army knife that can do a lot of what you need ... but not everything" — 3.0/5 > **Ben** | *2. Oktober 2025* | Computer-Software | Empfehlungsbewertung: 5.0/10 > > **Vorteile**: From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real. > > **Nachteile**: Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. > > Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors. ----- ### "Meeting goals and driving leads with Act-On" — 4.0/5 > **Ashley** | *21. Mai 2019* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level. > > **Nachteile**: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects. > > Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created. ----- ### "Wonderful Product. Great Value, Amazing Results\!" — 5.0/5 > **Catherine** | *7. Mai 2019* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Act-On is easy to use and great metrics\! > > **Nachteile**: Nothing I'd change about this software\! > > I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities. ----- Seite: 1 / 12\ Weiter: [Nächste Seite](https://www.capterra.ch/software/103468/act-on?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/103468/act-on) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten