Hootsuite

von Hootsuite Media

4.5 / 5 1.179 Bewertungen
Hootsuite

Wer nutzt diese Software?

Hootsuite ist die am weitesten verbreitete Plattform für die Verwaltung sozialer Netzwerke mit Fokus auf kleinen und mittelständischen Unternehmen. Beliebt bei mehr als 10 Millionen Nutzern auf der ganzen Welt, genießt das Vertrauen von mehr als 800 der Fortune 1000.

Durchschnittliche Bewertung

1.179 Bewertungen
  • Gesamt 4.5 / 5
  • Bedienkomfort 4 / 5
  • Kundenservice 4 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 4 / 5

Produktdetails

  • Startpreis $19.99/Monat
  • Kostenlose Version Ja
  • Kostenlose Testversion Ja
  • Einsatz Cloud, SaaS, Web
  • Training Persönlich
    Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung 24/7 (Live Vertreter)
    Geschäftszeiten
    Online

Angaben zum Hersteller

  • Hootsuite Media
  • http://www.hootsuite.com
  • Gegründet 2008

Über Hootsuite

HootSuite ist die am weitesten verbreitete Plattform für die Verwaltung von Social Media – rund um den Globus beliebt bei mehr als 10 Millionen Menschen und genießt das Vertrauen von mehr als 800 der Fortune 1000. Mit Hootsuite nutzen Marken die Leistungsfähigkeit sozialer Netzwerke. Unsere Plattform bringt Deine sozialen Netzwerke zusammen und integriert sie mit Hunderten von Geschäftsanwendungen. Es ist der Ort, um Kundenbeziehungen aufzubauen, auf die Bedürfnisse des Marktes zu hören und deinen Umsatz zu steigern.

Hootsuite Funktionen

  • Audio / Video-Konferenzen
  • Aufgabenmanagement
  • Brainstorming
  • Chat / Messaging
  • Content-Management
  • Diskussionsforum
  • Dokumentenmanagement
  • Gleichzeitiges Bearbeiten
  • Gruppenkalender
  • Kontaktmanagement
  • Kooperatives Schreiben
  • Projektmanagement
  • Versionskontrolle
  • Empfindungsanalyse
  • Gamifikation
  • Kampagnenmanagement
  • Kundenbewertungs-Plattform
  • Reaktions-Management
  • Social Media-Kennzahlen
  • Social Media-Überwachung
  • Überprüfung bewerten
  • Automatisiertes Veröffentlichen
  • Berichterstattung / Analyse
  • Content-Management
  • Kollaboration mehrerer Nutzer
  • Kundenbindung
  • Nachterminierung
  • Nachverfolgung der Marken
  • Social Media-Überwachung
  • Verwaltung mehrerer Konten
  • Analytik
  • Automatisiertes Veröffentlichen
  • Content-Management
  • Filtern nach Schlüsselwort
  • Kontaktmanagement
  • Konversion-Tracking
  • Kunden-Zielgruppenansprache
  • Post-Planung
  • Verwaltung mehrerer Konten
  • Dashboard
  • Empfindungsanalyse
  • Folgenabschätzung
  • Konfigurierbare Warnmeldungen
  • Kundenbindung
  • Nachverfolgung von Influencers
  • Reputationsmanagement
  • Segmentierung der Audienz
  • Trend-Verfolgung
  • Wettbewerbsanalyse

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Die hilfreichsten Reviews für Hootsuite

Manage and schedule your tweets (and posts) for SUITE results

Mit Google übersetzen Bewertet am 23.7.2018
Virginia Brooks
Communications Manager
Zenergy Technologies
Informationstechnologie & -dienste, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5 / 5
Bedienkomfort
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.
Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Nachteile: One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Reliable and easy social media manager

Mit Google übersetzen Bewertet am 11.11.2016
Abigail Nwaocha
Social Media Specialist
E.D.G. & Atelier
Architektur & Planung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: asdf
5/5
Gesamt
5 / 5
Bedienkomfort
5 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful. I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus. The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite. What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.
I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures. I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Vorteile: It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Nachteile: I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

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