Durchschnittliche Bewertung

125 Bewertungen
  • 4.5 / 5
    Gesamt
  • 4 / 5
    Bedienkomfort
  • 4 / 5
    Kundenservice
  • 4.5 / 5
    Funktionen
  • 4 / 5
    Preis-Leistungs-Verhältnis

Produktdetails

  • Kostenlose Version
    Nein
  • Kostenlose Testversion
    Nein
  • Einsatz
    Cloud, SaaS, Web
  • Training
    Dokumentation
  • Kundenbetreuung
    Online

Angaben zum Hersteller

  • Adobe
  • http://www.adobe.com

Über diese Software

Adobe Campaign ist die einzige Marketingsoftware für Unternehmen, die speziell für die Verwaltung, Automatisierung und Optimierung von Programmen in herkömmlichen und neuen Kanälen wie Direktmailing, E-Mail und Mobile entwickelt wurde. Mit Neolanes Cross-Channel-Direktmarketing- und Lead-Management-Lösungen können Vermarkter Kampagnen, Ressourcen, Kundendaten und Analysen von einer einzigen Plattform aus verwalten, um die Effektivität und die Kapitalrendite drastisch zu verbessern.


Adobe Campaign Funktionen

  • A/B-Tests
  • Automatische Antworten
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Customer Surveys
  • Drip-Kampagnen
  • Dynamic Content
  • Ereignisgesteuerte E-Mail
  • Landing Pages/Web Forms
  • Mailinglisten-Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • E-Mail Marketing
  • Ereignisgesteuerte Aktionen
  • Kanalmanagement
  • Kontakt-Datenbank
  • Lead Management
  • Mehrere Kampagnen
  • Aktivitäts-Verfolgung
  • Kampagnenmanagement
  • Lead Scoring
  • Lead Segmentierung
  • Lead-Distribution
  • Lead-Erfassung
  • Lead-Pflege
  • Pipeline-Management
  • Planungs-Tools
  • Quellen-Nachverfolgung
  • A/B-Tests
  • Customizable CTAs
  • Dynamic Content
  • Kanalmanagement
  • Landing Pages/Web Forms
  • Lead Scoring
  • Lead-Pflege
  • Sales Intelligence
  • Segmentation
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung

Adobe Campaign Most Helpful Reviews

Incredibly robust tool for web analytics that I use daily.

  Translate with Google
5/5
Gesamt
4 / 5
Bedienkomfort
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Kommentare: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Vorteile: The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Nachteile: Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Adobe Analytics is an information investigation instrument that empowers organizations

  Translate with Google
4/5
Gesamt
4 / 5
Bedienkomfort
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis

Vorteile: Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Nachteile: Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.