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Was ist Instapage?

Instapage ist eine fortschrittliche Zielseitenplattform, die digitalen Werbetreibenden hilft, relevantere und wirkungsvollere Werbung zu erstellen, indem sie es einfach macht, konversionsoptimierte Zielseiten in wenigen Minuten zu erstellen. Mit Instapage können Marketingteams die Konversionen maximieren, indem die Lösung Zielseiten in großem Maßstab erstellt, personalisiert und optimiert, Anzeigen automatisch mit relevanten Post-Click-Seiten verbindet und Erkenntnisse liefert, um das höchstmögliche Wachstum aus digitalen Werbekampagnen zu erzielen.

Wer verwendet Instapage?

Marketingteams und -agenturen

Instapage Software - 1
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Du bist nicht sicher, ob Instapage das Richtige ist? Mit einer beliebten Alternative vergleichen

Instapage

Instapage

4.5 (363)
$ 79.00
Monat
Kostenlose Version
Kostenlose Testversion
75
43
4.6 (363)
4.0 (363)
4.3 (363)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
$ 11.99
Monat
Kostenlose Version
Kostenlose Testversion
44
16
4.5 (869)
4.5 (869)
4.3 (869)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Nutzerprofile
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E-Mail-Management
Email-Kampagnen-Management
Unbounce
Am besten bewertete Funktionen
A/B-Tests
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Anpassbare Vorlagen
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Website-Veröffentlichungsoptionen

Bewertungen über Instapage

Durchschnittliche Bewertung

Gesamt
4.5
Benutzerfreundlichkeit
4.6
Kundenservice
4.3
Funktionen
4.2
Preis-Leistungs-Verhältnis
4.0

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1’000
  • >1’001

Bewertungen nach Punktzahl finden

5
62%
4
29%
3
7%
2
1%
1
1%
tanya
tanya
Blogger in USA
Verifizierter Nutzer auf LinkedIn
Professionelles Training & Coaching, 2–10 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Finding the Right Sales Page Generator Takes Time

4.0 vor 5 Jahren

Kommentare: Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Vorteile:

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Nachteile:

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Francisco
Head of Operations in Chile
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A Partner for Convertible

4.0 vor 3 Jahren

Kommentare: We've been using Instapage for almost 5 years now. We are happy about how it's growing, and allow us to have more control of our marketing campaigns for our clientes.

Vorteile:

Great software. We select a SaaS based in several conditions, but Ease and Integrations are on the top. Instapage is a five star software in both, and the Live Chat for support is always super helpful

Nachteile:

Not all my team speaks english. Sometimes we need Spanish support, and it's almost never available. Also, the production team in Instapage is a little slow to solve our development needs.

Aaron
Product Marketing in USA
Non-Profit-Organisation Management, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Predatory billing practices, shyster customer service department

2.0 vor 3 Jahren

Kommentare: First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.

Vorteile:

The design is pretty and they are good at selling you during your initial adoption curve.

Nachteile:

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case. Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

Stephanie
Owner in Kanada
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best drag and drop customizable landing page builder ever

5.0 vor 3 Jahren

Kommentare: Excellent customer service (they always help when needed) and I also love the perk of A/B testing my landing pages to make sure they convert higher. I use Instapage for everything, it's a critical part of how I run my business.

Vorteile:

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

Nachteile:

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

Shay
CEO in Israel
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great software but the price is too high

5.0 vor 4 Jahren

Kommentare: Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.

Vorteile:

Easy integration Great editor A lot of templates Good support

Nachteile:

Too expensive and prices go up every year The Mobile version is ok but not perfect for mobile phones

Ed
CVO in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Elegant and powerful Langing Page platform

5.0 vor 3 Jahren

Kommentare: Elegant platform with the best, simplest and clean UI/UX out there and it was a pleasure working on the platform

Vorteile:

The ability to run paid ads and direct prospects who click to dynamic content driven landing pages in perfect alignment with the ad they clicked on is so powerful and increased conversion and therefore driving the price per lead down and generating higher quality aka better qualified leads that our sales reps really appreciate!!

Nachteile:

Bluntly put, the price point. It's an amazing platform and the monthly commitment to have amp pages included in the package is much higher than other platforms and having said that it's not a true comparison because those platforms don't typically provide the dynamic content functionality when running paid ads which is full value for the money and so you're use case, IMHO, must include paid advertising to justify the increased spend

Ismaël Huberson
Ismaël Huberson
Founder in Côte d’Ivoire
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Instapage

4.0 vor 2 Jahren

Vorteile:

Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business.

Nachteile:

Although instapage's service is excellent, they only have one offer.

Carlos
Carlos
CEO in Chile
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

My tool of choice for landing page creation

5.0 vor 3 Jahren

Kommentare: Very good experience. I would recommend it to my colleagues.

Vorteile:

It allows me to create professional-looking landing pages without coding. The integrations work great to track the performance of my campaigns. It's really easy to set up and use.

Nachteile:

I wish it had better analytics. Better control over conversion actions on the pages. More design tools. The price is a little high, but I think it's worth it.

Vanessa Alejandra
Vanessa Alejandra
Digital Project Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Easy way to create and manage landing pages

4.0 vor 4 Jahren

Kommentare: My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.

Vorteile:

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website. Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Nachteile:

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

Richard
Richard
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung
Verwendete die Software für: Nicht angeboten
Herkunft der Bewertung
Quelle: GetApp

Easy to build high performing landing pages for PPC campaigns

5.0 vor 10 Jahren

Kommentare: General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Vorteile:

Very easy to use. Very flexible. Great templates. Fast loading pages.

Nachteile:

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Antwort von airSlate

vor 10 Jahren

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]. Again, thank you so much for your time :) Cheers!

Gina
CEO in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product but a little pricey

5.0 letztes Jahr

Vorteile:

Creating landing pages with the drag and drop editor has made our work go quickly and super easy. The ability to A/B test is also wonderful and again super easy. The best part is that it integrates with our Wordpress website seamlessly.

Nachteile:

Pricing is a bit nebulous. When upgrading to have more landing pages that were needed, there was no clear pricing and having to talk to sales is a pain that could have been prevented by having clear pricing on the website.

Madhusudan
Software Engineer in Indien
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Instapage offers excellent customer service.

5.0 vor 2 Jahren

Kommentare: It is assisting us in mass producing landing pages and speeding up client turnaround times. It has served as the centrepiece of each of our Google ad campaigns and has aided in raising client conversion rates.

Vorteile:

Anyone may now easily create landing pages thanks to Instapage. Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment. Instapage's usability is straightforward, works well for the most fundamental requirements, and enables us to design pages according to our needs.

Nachteile:

On the platform itself, the conversion tracking is not very analytical. Also inaccurate, or at least quite perplexing, are the "links on page." Another issue is that it would be fantastic if we could overlay text on top of images in terms of image features.

Ayesha
Reseller in Pakistan
Verbraucherdienste, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Instapage review

4.0 vor 2 Jahren

Vorteile:

I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation pages.

Nachteile:

There was a period during which a few highlights were a piece buggy - like the text style would change naturally, without an explanation, when we were composing on the page. Or then again there were a few senseless impediments while setting pictures at the edges of the strip, yet other than that we generally had a great deal of adaptability

Graham
Dir. Digital Marketing in USA
Finanzdienstleistungen, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

The best among all options (I've used them all)

5.0 vor 3 Jahren

Kommentare: Love using instapage. I wish there were more pages included with the subscription tier we're on (this is it's only weak point). The best usability. I love instapage.

Vorteile:

Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent.

Nachteile:

Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.

Leah
Acquisition Marketing Manager in USA
Essen & Trinken, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great tool for getting A/B LP Testing off the ground

4.0 vor 3 Jahren

Kommentare: Overall, I have enjoyed working with folks at Instapage and using the tool. I recommend it for companies earlier in their landing page testing process for ease of use and scale.

Vorteile:

I love how many tests I can run at a time and how seamlessly those tests can run for the user. I like how easy it is to learn Instapage and the ready-made assets are really helpful. Once you get the hand of what you want or don't want on your landing page, the global or personal blocks can be really useful for saving time.

Nachteile:

There are some limitations around audience targeting and device targeting which limit how far we can push our a/b testing.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Politische Organisation, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best Solution for Landing Pages

5.0 vor 5 Jahren

Vorteile:

It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms. One of the main selling points was that they included integrations with the specific tools we use. Some of Instapage's competitors could only offer integration solutions like WebHooks or Zapier (as opposed to DIRECT connections).

Nachteile:

The price is fairly steep, especially when you get an Enterprise level plan. That said, I believe it well worth the price. Compared to Unbounce, and LeadPages, Instapage is a bit more expensive.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Create Single Page Sites Almost Instantly...Almost

5.0 vor 6 Jahren

Kommentare: Instapage allows you to shorten the amount of time it takes to go from concept page to live page. With easy drag and drop editing and templates, it allows team members who may not be HTML experts to create appealing and functional pages. Definitely saves time.

Vorteile:

Instapage is one of the easiest landing page tools currently available. If you know how to use software like Microsoft PowerPoint, then you're likely to be comfortable with Instapage. Users can get started with a template or build from scratch with both desktop and mobile versions. Published pages also have built-in analytics and can send notifications when forms are submitted through the page. One of the best parts of the SaaS is the interface. It's clean and simple and very intuitive. And if you need advance customization, HTML is available as well as an option for creating content but in a limited capacity.

Nachteile:

Firstly, there's no table preview, just desktop and mobile. The size in between is still very important and should be dealt with specially. Secondly, there's no full HTML/CSS view for the existing content on the page. While you do have access to put content into the HTML head, body, and footer sections, there's no option for seeing the HTML or CSS code that makes up the full page for editing purposes.

Carmen
Marketing manager in Spanien
Gesundheit, Wellness & Fitness, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Charge scam

5.0 vor 5 Jahren

Kommentare: Love the program hate the customer services and the way they tricked me. The price is way overcharged 100+$ per month, and if you accidentally select 12 year subscription after 2 week trial, you get charged the whole year! “As requested, I've canceled your account at period end, October 22nd. There is nothing to worry about as you will not be charged again, but you still have access to your work until that date. Please note that according to our Terms of Service there is a 24 hours refund policy, which means that only refund requests made up to 24 hours from the charge date are eligible. I am afraid that in this case, the refund request is not compliant with our policy.” I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway. 3 days later I saw it on my account and wrote to them asking why they took my money and this was their response.

Vorteile:

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Nachteile:

Customer services is awful. After the free trial they automatically take your money even if you decide to cancel (which they say you can cancel at any time, untrue). You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy”. That is a user scam.

beverly
marketing in USA
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Essential tool for campaigns, easy to use

5.0 vor 3 Jahren

Kommentare: Positive experience. Works well and helps me get campaigns out quickly.

Vorteile:

Ease of use, great customer support when I don't know how to do something

Nachteile:

Price. Wish it cost less -- we're a heavy user so wish I got more pages for the $$$

junior
Psicólogo in Brasilien
Medizinische Praxis, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

positive review

5.0 vor 2 Jahren

Kommentare: the resource has helped me due to its dynamism and has contributed in several aspects to my work.

Vorteile:

easy to use and that present a very good quality.

Nachteile:

What I least liked is that some moments there is a limitation of some resources.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

User-friendly and highly customizable

4.0 vor 5 Jahren

Kommentare: Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

Vorteile:

I loved the liberty the builder gave us, and yet how intelligently we could apply certain elements across all landing pages.

Nachteile:

There was a time during which some features were a bit buggy - like the font would change automatically, without a reason, when we were writing on the page. Or there were some silly limitations when placing images at the edges of the strip, but other than that we always had a lot of flexibility

Stephen
Manager in Kanada
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

They just increase their price by 200%

2.0 vor 5 Jahren

Kommentare: I will not recommend this web site to anyone. They have the worst service ever. Many times our server and our domain was down without any action from the company.

Vorteile:

It is easy software to use but they have worst business practices. Their software is OK. but they are very unprofessional

Nachteile:

They just selected few of their clients and increase the price by 200%. This is not a professional business practice. They think they are the best . But there are so many other options out there. They want you to pay few thousands of dollar to capture your leads.

Antwort von airSlate

vor 5 Jahren

Hi Stephen. I am sorry for your negative experience with our service :( We launched two new products because of the user feedback we've collected over the years and the state of the market at this point. There are indeed other landing page builders out there, but none offer the same post-click optimization for your ads the way our service does. Regarding the uptime, we have a 99.6% uptime in the last few months; you might have been unfortunate to hit that 0.4% time frame when the servers were down. I hope you get some great results from your landing pages in the future!

Collin
Marketing in USA
Computer-Software, 10’000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Fantastic, Comprehensive, and Easy-to-use software for non-developers

5.0 vor 3 Jahren

Vorteile:

As a marketing professional with minimal developer experience, Instapage is very easy to use right out of the box. The interface is intuitive and features most of the things I'd want in a landing page tool. The customer success managers are excellent and very helpful as well.

Nachteile:

While Instapage is very easy to use, the downside is that some things are oversimplified and less customizable. For instance, adding custom code has less flexibility as you can't edit the page directly in code, you only have the option to add HTML/CSS in page settings (and not directly into the page code).

Katie
Director in Australien
E-Learning, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great software but price increase was enough to make me leave

5.0 vor 6 Jahren

Kommentare: Disappointing as a long term customer to be forced to leave and move all of my pages to another better value (and it turns out better quality as well as cheaper) software provider.

Vorteile:

Ease of use Professional quality look for finished pages Flexibility in design

Nachteile:

Lack of some basic shapes and designs in page builder Added functionality was probably good for some people, but I didn't need it, yet was forced to increase my subscription - it pretty much doubled. I should've been able to stay on the plan I originally signed up with and had been with for 2 years already. All other software services maintain the contract you signed up with even though they might adjust their future payment plans and update the software.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good for landing pages - bad for your wallet

3.0 vor 6 Jahren

Vorteile:

I love the easy way Instapage helps you to make landing pages that convert. Their templates are powerful, and the drag and drop system is so easy that anyone can use it. Plus, you can make different versions for mobile vs desktop.

Nachteile:

The interface for creating the mobile page is terrible. It takes the desktop version and allows you to rearrange it, but you can't make changes. Then, when you go to the desktop version and make a change, everything is messed up again in the mobile version. Oh, and the product is a ripoff. It used to be a fair price, then they doubled their rates and threw in a bunch of new features that no one wanted.