---
description: Detaillierte Informationen über Similarweb zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026
---

Breadcrumb: [Startseite](/) > [Webanalyse-Tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro)

# Similarweb

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> Digital-Market-Intelligence-Unternehmen, das von Hundertausenden Unternehmen für globale geräteübergreifende strategische Erkenntnisse genutzt wird
> 
> Verdict: Rated **4.6/5** by 251 users. Top-rated for **Weiterempfehlungsquote**.

-----

## Übersicht

### Wer verwendet Similarweb?

SimilarWeb ist ein globales, geräteübergreifendes Market-Intelligence-Unternehmen, das von Hundertausenden Unternehmen weltweit genutzt wird, um ihre digitale Strategie zu entdecken, einzusetzen und Entscheidungen zu treffen.

## Quick Stats & Ratings

| Metric | Bewertung | Detail |
| **Gesamt** | **4.6/5** | 251 Nutzerbewertungen |
| Bedienkomfort | 4.6/5 | Based on overall reviews |
| Kundenbetreuung | 4.4/5 | Based on overall reviews |
| Preis-Leistungs-Verhältnis | 4.2/5 | Based on overall reviews |
| Funktionen | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Similarweb
- **Founded**: 2007

## Commercial Context

- **Startpreis**: $ 125.00
- **Preismodell**:  (Free version available) (Gratis Testen)
- **Target Audience**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000
- **Deployment & Platforms**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Unterstützte Sprachen**: Chinesisch, Deutsch, Englisch, Französisch, Italienisch, Japanisch, Niederländisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Tschechisch
- **Available Countries**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Japan, Kanada, Mexiko, Niederlande, Singapur, Spanien, Südkorea, Taiwan, Vereinigte Arabische Emirate, Vereinigte Staaten, Vereinigtes Königreich

## Funktionen

- Alarmfunktion / Benachrichtigungen
- Anpassbare Berichte
- Anpassbare Vorlagen
- Berichterstattung / Analyse
- Berichterstattung und Statistik
- Besucher-Nachverfolgung
- Dashboard Software
- Daten-Import / -Export
- Datenvisualisierung
- Engagement-Tracking
- Kampagnen-Tracking
- Kampagnenanalysen
- Kampagnenmanagement
- Kampagnenplanung
- Kanalmanagement
- Keyword Analysis
- Keyword Discovery
- Keyword Monitoring
- Keyword-Recherche Tools
- Kommunikationsmanagement
- Kontakt-Datenbank
- Kontaktmanagement
- Konversion-Tracking
- Kundenerlebnis-Management
- Kundensegmentierung
- Leistungskennzahlen
- Mehrere Kampagnen
- Mehrfache Datenquellen
- Mehrsprachig
- Multi-Channel-Vertrieb
- Multichannel-Datenerfassung
- Multichannel-Marketing
- Personalisierung
- Portfolio-Buchhaltung
- Publishing/Sharing
- ROI Tracking
- Real-Time Analytics
- SEO Audit
- SEO-Management
- Stichwort-Nachverfolgung
- Suchen / filtern
- Verfolgung von Interaktionen
- Visuelle Analytik
- Web-Traffic-Berichterstattung
- Website-Analytik
- Website-Überwachung
- Wettbewerbsanalyse
- Zeit auf der Website nachverfolgen
- Zielseiten / Web-Formulare
- Überwachung

... and 24 more features

## Integrations (7 total)

- Amazon S3
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Snowflake

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Wissensdatenbank
- 24/7 Live-Support
- Chat

## Category

- [Webanalyse-Tools](https://www.capterra.ch/directory/30073/web-analytics/software)

## Ähnliche Kategorien

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## Alternativen

1. [Lucky Orange](https://www.capterra.ch/software/150695/lucky-orange) — 4.7/5 (259 reviews)
2. [Semrush](https://www.capterra.ch/software/151962/semrush) — 4.6/5 (2315 reviews)
3. [Screpy](https://www.capterra.ch/software/209021/screpy) — 4.8/5 (236 reviews)
4. [Looker](https://www.capterra.ch/software/169053/looker) — 4.5/5 (282 reviews)
5. [AccuRanker](https://www.capterra.ch/software/149278/accuranker) — 4.9/5 (330 reviews)

## Nutzerbewertungen

### "Must Have For Every Site" — 5.0/5

> **ANDREY** | *5. November 2025* | Marketing & Werbung | Recommendation rating: 10.0/10
> 
> **Vorteile**: One of the most valuable softwares in my tool box for competitor analysis and helping rank my site. I am able to collect data quickly and pass it on to other members on my team.
> 
> **Nachteile**: I can't really complain about anything, I have used similarweb for over 10 years now and use it for nearly every project.

-----

### "Ideal lead intelegence for Web-Tech solutions" — 5.0/5

> **Yuri** | *2. September 2025* | Marketing & Werbung | Recommendation rating: 10.0/10
> 
> **Vorteile**: The Similarwebs platform is very intuitive and helpful.
It helped me connect the dots with existing partners, as well as better qualify leads using the competitors' table.
> 
> **Nachteile**: Overall, my experience is great with their product.
If I had to put a finger over an area that might've been improved, it might be revolting the signal's accuracy and its meaning.
> 
> I'm very happy with their solution and the challenge they're aiming to overcome.
Looking forward to seeing how they could further expand in the digital Ad-Tech market, to further develop our operations with them.

-----

### "Easy to use and innovative" — 5.0/5

> **May** | *22. Januar 2026* | Telekommunikation | Recommendation rating: 10.0/10
> 
> **Vorteile**: I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension is super easy to implement and is so helpful when prospecting - I use it almost every day\! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems. I also really appreciate SimilarWeb's innovation and recent rollout of AI features\! I'm excited to start playing with them as my team has reported great things so far.
> 
> **Nachteile**: I can't think of anything I dislike - I have never run into issues while using SimilarWeb. I have used both the website and the browser extension and haven't noticed any glitches or problems yet. The website data I've collected over the years has always been more or less accurate when confirming with new clients.
> 
> Overall I would say Similarweb gets the job done and is extremely easy to use. I use the browser extension constantly.

-----

### "Review of Similarweb" — 3.0/5

> **Sahib** | *9. Juli 2024* | Marketing & Werbung | Recommendation rating: 3.0/10
> 
> **Vorteile**: Has tons of information shown on the platform
> 
> **Nachteile**: Not the most intuitive product out there

-----

### "SimilarWeb Provides Robust Data Intelligence & Insights" — 5.0/5

> **Brian** | *24. Dezember 2025* | Pharmazeutika | Recommendation rating: 8.0/10
> 
> **Vorteile**: SimilarWeb is an extremely comprehensive platform for digital landscape insights.  It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights. In my experience there is no other platform that comes close from a data robustness perspective.
> 
> **Nachteile**: There are inherent data accuracy limitations, although all similar tools face the same ones. The data should be taken with a grain of salt and used directionally as opposed to literally. There is huge number of sections within the platform which can make it challenging to navigate at times, but the search feature and customer service are very helpful.
> 
> Overall my experience has been positive. It is relatively intuitive to navigate, is frequently updated, and provides valuable insights across a broad spectrum of digital activity.

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## Links

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