--- description: Detaillierte Informationen über Semrush zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.ch/software/151962/semrush Seite: 1 / 94\ Weiter: [Nächste Seite](https://www.capterra.ch/software/151962/semrush?page=2) > SEO-System, das Schlüsselwort-Suche, Backlinks, Website-Audit, Positionsverfolgung, Diagramme und Werbeforschung umfasst. > > Bewertung: **4.6/5** von 2323 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Semrush? Von kleinen Unternehmen bis hin zu globalen Konzernen – Semrush ist die erste Wahl für die Verwaltung der Online-Sichtbarkeit und die Beschleunigung des digitalen Wachstums. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 2323 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Semrush - **Region**: Trevose, USA - **Gegründet**: 2008 ## Gewerblicher Kontext - **Startpreis**: $ 139.95 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Chinesisch, Deutsch, Englisch, Französisch, Italienisch, Japanisch, Koreanisch, Portugiesisch, Russisch, Spanisch, Türkisch, Vietnamesisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Italien, Japan, Kanada, Mexiko, Niederlande, Singapur, Spanien, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - AI Accessibility Audit - AI Visibility Score - Ad-hoc-Berichterstattung - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Anpassbare Berichte - Anpassbare Vorlagen - Aufgabenmanagement - Backlink-Management - Benutzerinteraktion-Nachverfolgung - Berichterstattung / Analyse - Berichterstattung und Statistik - Competitive Benchmarking - Content-Management - Dashboard Software - Daten-Import / -Export - Datenvisualisierung - Engagement-Tracking - GEO Optimization - Geotargeting - KI/Maschinelles Lernen - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Keyword Monitoring - Keyword-Recherche Tools - Konversion-Tracking - Kundenbindung - Leistungskennzahlen - Link-Analyse - Marketing Management - Multi-Channel-Vertrieb - Multichannel-Kampagnen - Response Position Analysis - SEO Audit - SEO-Management - Social Media-Überwachung - Stichwort-Nachverfolgung - Third-Party Integrations - URL-Abkürzer - Verwaltung mehrerer Konten - Visuelle Analytik - Vorlagen-Management - Web-Traffic-Berichterstattung - Website-Analytik - Werkzeuge zur Zusammenarbeit - Wirtschaftsprüfung-Management - Überwachung ... und 25 weitere Funktionen ## Integrationen (11 insgesamt) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [AI Search Visibility](https://www.capterra.ch/directory/34597/ai-search-visibility/software) ## Ähnliche Kategorien - [AI Search Visibility](https://www.capterra.ch/directory/34597/ai-search-visibility/software) - [Competitive Intelligence Tools](https://www.capterra.ch/directory/30539/competitive-intelligence/software) - [SEO Tools](https://www.capterra.ch/directory/30931/seo/software) - [KI-Marketing-Tools](https://www.capterra.ch/directory/34136/ai-marketing-tools/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) ## Alternativen 1. [Wix](https://www.capterra.ch/software/169007/wix) — 4.4/5 (10724 reviews) 2. [SEO PowerSuite](https://www.capterra.ch/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.ch/software/176340/ahrefs) — 4.7/5 (585 reviews) 4. [AccuRanker](https://www.capterra.ch/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.ch/software/209021/screpy) — 4.8/5 (236 reviews) ## Nutzerbewertungen ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26. Mai 2026* | Design | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Nachteile**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18. Dezember 2025* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Nachteile**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Zero Customer Support, Data Integrity Issues" — 1.0/5 > **Michael** | *18. Juni 2026* | Marketing & Werbung | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way > > **Nachteile**: Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending. > > I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking. ----- ### "Semrush is a must have tool" — 5.0/5 > **Orlando** | *19. Juni 2026* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Semrush is the go to tool for any seo research, it has helped grow my clients website seo, and has been a partner tool for years. The data it delivers is a good reflection of where the website stands and for any small business or any size of business is a great tool to have. The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself > > **Nachteile**: Semrush has a lot of strengths but one thing i think they can improve is on the pricing, maybe opening a lower starter price at half thr initial current base plan. > > Overall, semrush has been a grewt companion on my seo journey and I plan to equip it with other tools to use is as my measurement tool for organic results. ----- ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" — 5.0/5 > **Jose A** | *18. Dezember 2025* | Informationstechnologie & -dienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. > > **Nachteile**: Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. > > Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. ----- Seite: 1 / 94\ Weiter: [Nächste Seite](https://www.capterra.ch/software/151962/semrush?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/151962/semrush) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten