--- description: Detaillierte Informationen über Semrush zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.ch/software/151962/semrush Seite: 1 / 94\ Weiter: [Nächste Seite](https://www.capterra.ch/software/151962/semrush?page=2) > SEO-System, das Schlüsselwort-Suche, Backlinks, Website-Audit, Positionsverfolgung, Diagramme und Werbeforschung umfasst. > > Bewertung: **4.6/5** von 2318 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Semrush? Von kleinen Unternehmen bis hin zu globalen Konzernen – Semrush ist die erste Wahl für die Verwaltung der Online-Sichtbarkeit und die Beschleunigung des digitalen Wachstums. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 2318 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Semrush - **Region**: Trevose, USA - **Gegründet**: 2008 ## Gewerblicher Kontext - **Startpreis**: $ 139.95 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Chinesisch, Deutsch, Englisch, Französisch, Italienisch, Japanisch, Koreanisch, Portugiesisch, Russisch, Spanisch, Türkisch, Vietnamesisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Italien, Japan, Kanada, Mexiko, Niederlande, Singapur, Spanien, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - AI Visibility Score - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Anpassbare Berichte - Anpassbare Vorlagen - Aufgabenmanagement - Benutzerinteraktion-Nachverfolgung - Berichterstattung / Analyse - Berichterstattung und Statistik - Citation Intelligence - Content-Management - Dashboard Software - Daten-Import / -Export - Datenvisualisierung - Engagement-Tracking - Geotargeting - KI/Maschinelles Lernen - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Keyword Monitoring - Keyword-Recherche Tools - Konversion-Tracking - Kundenbindung - Leistungskennzahlen - Link-Analyse - Marketing Management - Multi-Channel-Vertrieb - Multi-Platform AI Coverage - Multichannel-Datenerfassung - Multichannel-Kampagnen - Real-Time Analytics - SEO Audit - SEO-Management - Social Marketing - Social Media-Überwachung - Stichwort-Nachverfolgung - URL-Abkürzer - Verwaltung mehrerer Konten - Verwaltung von Auflistungen - Visuelle Analytik - Web-Traffic-Berichterstattung - Website-Analytik - Website-Überwachung - Werkzeuge zur Zusammenarbeit - Wirtschaftsprüfung-Management - Zeit auf der Website nachverfolgen - Überwachung ... und 25 weitere Funktionen ## Integrationen (11 insgesamt) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [AI Search Visibility](https://www.capterra.ch/directory/34597/ai-search-visibility/software) ## Ähnliche Kategorien - [AI Search Visibility](https://www.capterra.ch/directory/34597/ai-search-visibility/software) - [Competitive Intelligence Tools](https://www.capterra.ch/directory/30539/competitive-intelligence/software) - [SEO Tools](https://www.capterra.ch/directory/30931/seo/software) - [KI-Marketing-Tools](https://www.capterra.ch/directory/34136/ai-marketing-tools/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) ## Alternativen 1. [Wix](https://www.capterra.ch/software/169007/wix) — 4.4/5 (10692 reviews) 2. [SEO PowerSuite](https://www.capterra.ch/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.ch/software/176340/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://www.capterra.ch/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.ch/software/209021/screpy) — 4.8/5 (236 reviews) ## Nutzerbewertungen ### "Unverzichtbares Tool für digitale Marketingprofis" — 5.0/5 > **Zivile** | *28. Juni 2024* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Semrush ist ein herausragendes Werkzeug für alle, die im digitalen Marketing tätig sind. Besonders beeindruckend finde ich die umfassende Keyword-Recherche, die es ermöglicht, relevante und profitable Keywords schnell zu identifizieren. Die Wettbewerbsanalyse ist ein weiterer großer Pluspunkt, da sie tiefe Einblicke in die Strategien der Mitbewerber bietet. Das Tool liefert detaillierte Berichte über Backlinks und hilft dabei, die eigene SEO-Strategie gezielt zu verbessern. > > **Nachteile**: Der Preis kann für kleinere Unternehmen oder Einzelpersonen, die gerade erst anfangen, abschreckend sein. Zudem sind einige der fortschrittlicheren Funktionen in den höheren Preisstufen versteckt, was bedeutet, dass man mehr zahlen muss, um vollen Zugang zu allen Features zu erhalten. ----- ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26. Mai 2026* | Design | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Nachteile**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18. Dezember 2025* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Nachteile**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Unwanted add-on charges, no refund, and no easy way to remove payment details" — 1.0/5 > **Arsene** | *1. April 2026* | Internet | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush > > **Nachteile**: The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. > > My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. ----- ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" — 5.0/5 > **Jose A** | *18. Dezember 2025* | Informationstechnologie & -dienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. > > **Nachteile**: Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. > > Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. ----- Seite: 1 / 94\ Weiter: [Nächste Seite](https://www.capterra.ch/software/151962/semrush?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/151962/semrush) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten