--- description: Detaillierte Informationen über Semrush zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.ch/software/151962/semrush Seite: 1 / 94\ Weiter: [Nächste Seite](https://www.capterra.ch/software/151962/semrush?page=2) > SEO-System, das Schlüsselwort-Suche, Backlinks, Website-Audit, Positionsverfolgung, Diagramme und Werbeforschung umfasst. > > Bewertung: **4.6/5** von 2325 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Semrush? Von kleinen Unternehmen bis hin zu globalen Konzernen – Semrush ist die erste Wahl für die Verwaltung der Online-Sichtbarkeit und die Beschleunigung des digitalen Wachstums. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 2325 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Semrush - **Region**: Trevose, USA - **Gegründet**: 2008 ## Gewerblicher Kontext - **Startpreis**: $ 139.95 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Chinesisch, Deutsch, Englisch, Französisch, Italienisch, Japanisch, Koreanisch, Portugiesisch, Russisch, Spanisch, Türkisch, Vietnamesisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Italien, Japan, Kanada, Mexiko, Niederlande, Singapur, Spanien, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - AI Visibility Score - Anpassbare Berichte - Anpassbare Vorlagen - Aufgabenmanagement - Berichterstattung / Analyse - Berichterstattung und Statistik - Competitive Benchmarking - Content Gap Analysis - Content-Management - Dashboard Software - Daten-Import / -Export - Datenvisualisierung - Engagement-Tracking - GEO Optimization - KI/Maschinelles Lernen - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Keyword Monitoring - Keyword-Recherche Tools - Konversion-Tracking - Kundenbindung - Leistungskennzahlen - Link-Analyse - Marketing Management - Mehrere Kampagnen - Mehrsprachig - Multi-Channel Attribution - Multi-Channel-Vertrieb - Multichannel-Datenerfassung - Multichannel-Kampagnen - Real-Time Analytics - SEO Audit - SEO-Management - Social Marketing - Social Media-Überwachung - Stichwort-Nachverfolgung - Third-Party Integrations - URL-Abkürzer - Verwaltung mehrerer Konten - Visuelle Analytik - Web-Traffic-Berichterstattung - Website-Analytik - Website-Überwachung - Werkzeuge zur Zusammenarbeit - Wirtschaftsprüfung-Management - Zeit auf der Website nachverfolgen - Überwachung ... und 26 weitere Funktionen ## Integrationen (11 insgesamt) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [AI Search Visibility](https://www.capterra.ch/directory/34597/ai-search-visibility/software) ## Ähnliche Kategorien - [AI Search Visibility](https://www.capterra.ch/directory/34597/ai-search-visibility/software) - [Competitive Intelligence Tools](https://www.capterra.ch/directory/30539/competitive-intelligence/software) - [SEO Tools](https://www.capterra.ch/directory/30931/seo/software) - [KI-Marketing-Tools](https://www.capterra.ch/directory/34136/ai-marketing-tools/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) ## Alternativen 1. [Wix](https://www.capterra.ch/software/169007/wix) — 4.4/5 (10764 reviews) 2. [SEO PowerSuite](https://www.capterra.ch/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.ch/software/176340/ahrefs) — 4.7/5 (585 reviews) 4. [AccuRanker](https://www.capterra.ch/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.ch/software/209021/screpy) — 4.8/5 (236 reviews) ## Nutzerbewertungen ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26. Mai 2026* | Design | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Nachteile**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Semrush is a must have tool" — 5.0/5 > **Orlando** | *19. Juni 2026* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Semrush is the go to tool for any seo research, it has helped grow my clients website seo, and has been a partner tool for years. The data it delivers is a good reflection of where the website stands and for any small business or any size of business is a great tool to have. The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself > > **Nachteile**: Semrush has a lot of strengths but one thing i think they can improve is on the pricing, maybe opening a lower starter price at half thr initial current base plan. > > Overall, semrush has been a grewt companion on my seo journey and I plan to equip it with other tools to use is as my measurement tool for organic results. ----- ### "Outdated tool" — 3.0/5 > **Verifizierter Rezensent** | *3. Juli 2026* | Computer-Software | Empfehlungsbewertung: 3.0/10 > > **Vorteile**: For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics > > **Nachteile**: Unfortunately, Semrush has been slow to adapt to AI/LLM metrics and most of its features can be replaced by simple AI searches ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18. Dezember 2025* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Nachteile**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" — 5.0/5 > **Jose A** | *18. Dezember 2025* | Informationstechnologie & -dienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. > > **Nachteile**: Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. > > Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. ----- Seite: 1 / 94\ Weiter: [Nächste Seite](https://www.capterra.ch/software/151962/semrush?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/151962/semrush) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten