Wer verwendet Moz Pro?

SEO-focused agencies and in-house marketing teams.

Was ist Moz Pro?

A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month with the option of a free 30-day trial.

Moz Pro – Details

Moz

https://moz.com

Gegründet 2004

Moz Pro – Kostenübersicht

Moz Pro bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von Moz Pro ist ab 99,00 $/Monat verfügbar.

Startpreis

99,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Live Online

Webinare

Dokumentation

Kundenbetreuung

Online

Moz Pro Funktionen

Brand Management Software
Distribution von Vollziehungen
Kampagnenmanagement
Kunstwerk-Management
Projektmanagement
Veränderungsmanagement
Workflow-Management
A/B-Tests
Customer Journey Mapping
Dashboard
Kampagnen-Tracking
Kanalzuordnung
Leistungskennzahlen
Prädiktive Analytik
ROI-Tracking
Social Media-Kennzahlen
Website-Analytik
A/B-Tests
Content-Management
Dashboard
Google Analytics Integration
Keyword-Recherche Tools
Link-Management
Lokalisierung
Mobile Keywords
Ranglisten-Nachverfolgung
Stichwort-Nachverfolgung
Wettbewerbsanalyse
Wirtschaftsprüfung
Content-Management
Keyword-Recherche Tools
Leistungskennzahlen
Link-Management
Warnungen zu Problembereichen
Wettbewerbsanalyse
Benutzerinteraktion-Nachverfolgung
Empfehlungsquelle nachverfolgen
Kampagnenmanagement
Konversion-Tracking
Seitensuche-Nachverfolgung
Seitenzugriff-Tracking
Stichwort-Nachverfolgung
Verwaltung mehrerer Websites
Zeit auf der Website nachverfolgen
Ziel-Nachverfolgung

Moz Pro – Nutzerbewertungen

Zeigt 5 von 262 Nutzerbewertungen

Gesamt
4,4/5
Benutzerfreundlichkeit
4,3/5
Kundenservice
4,5/5
Funktionen
4,3/5
Preis-Leistungs-Verhältnis
4,1/5
Joshua T.
Digital Marketing Specialist
Internet, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 4.5.2019

"Moz Local is a MUST for any small business owner"

Kommentare: I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Vorteile: This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Nachteile: I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

  • Quelle des Nutzers 
  • Bewertet am 4.5.2019
Amy S.
Marketing Consultant
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    3/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 30.7.2019

"A great high-level SEO platform for Marketing Executives"

Kommentare: For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Vorteile: Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Nachteile: The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

  • Quelle des Nutzers 
  • Bewertet am 30.7.2019
David h. D.
North America Content Lead
Informationstechnologie & -dienste, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    6/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 28.5.2018

"Search Engine Optimization (SEO) tool with basic features"

Vorteile: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Nachteile: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 28.5.2018
Verifizierter Rezensent
Test Engineer
Computer-Software, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 31.3.2020

"Moz can be good if it is accurate."

Kommentare: The experience has been good initially but as we increased our activity we had to move away from Moz

Vorteile: Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate. Priced pretty low and with free version the organizations can also extract some value.

Nachteile: As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 31.3.2020
Zev S.
Director of Professional Services
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 26.7.2019

"My Favorite SEO Tool"

Kommentare: Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team.

Vorteile: There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available.

Nachteile: Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

  • Quelle des Nutzers 
  • Bewertet am 26.7.2019