--- description: Detaillierte Informationen über Klaviyo zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [E-Mail Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.ch/software/156699/klaviyo Seite: 1 / 22\ Weiter: [Nächste Seite](https://www.capterra.ch/software/156699/klaviyo?page=2) > Klaviyo ist eine moderne Marketingplattform, die es E-Commerce-Marken ermöglicht, unbegrenzt hochwertige Beziehungen über E-Mail und soziale Netzwerke aufzubauen. > > Bewertung: **4.6/5** von 526 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Klaviyo? Klaviyo ist hauptsächlich für E-Commerce-Shops konzipiert, da sich das Tool nahtlos in Plattformen wie Magento, Shopify und WooCommerce integrieren lässt. Klaviyo lässt sich auch über nutzer\*innendefinierte Websites in B2C- und B2B-Unternehmen integrieren. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 526 Nutzerbewertungen | | Bedienkomfort | 4.5/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.3/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Klaviyo - **Region**: Boston, USA - **Gegründet**: 2012 ## Gewerblicher Kontext - **Startpreis**: $ 20.00 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Italienisch, Koreanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Afghanistan, Amerikanische Jungferninseln, Anguilla, Antigua und Barbuda, Armenien, Aruba, Aserbaidschan, Australien, Bahamas, Bahrain, Bangladesch, Barbados, Belgien, Belize, Bermuda, Bhutan, Britische Jungferninseln, Brunei, China, Costa Rica und 85 weitere ## Funktionen - A/B Testing - Abonnenten-Management - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Anpassbare Felder - Automatische Antworten - Autoresponders - Berichterstattung / Analyse - Berichterstattung und Statistik - CAN-SPAM Compliance - CRM-Systeme - Daten-Import / -Export - Drip-Kampagnen - Dynamische Inhalte - E-Mail Marketing - E-Mail-Management - E-Mail-Tracking - Ereignisgesteuerte Aktionen - Geplanter Nachrichtenversand - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Kundenprofile - Kundensegmentierung - Lead-Erfassung - Leadmanagement - Marketing-Automatisierung - Massen-SMS - Mehrere Kampagnen - Mobile Coupons - Mobile Optimization - Multichannel-Marketing - Nachrichten-Personalisierung - Personalisierung - ROI Tracking - Segmentierung - Social Marketing - Third-Party Integrations - Verfolgung von Interaktionen - Vorlagen-Management - WYSIWYG-Editor - Websitebesucher-Nachverfolgung - Zielseiten / Web-Formulare - Zwei-Wege-Messaging ## Integrationen (67 insgesamt) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... und 52 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Chat ## Category - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) ## Ähnliche Kategorien - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) - [All-in-One-Marketingplattformen](https://www.capterra.ch/directory/32155/all-in-one-marketing/software) - [Leadgenerierung Software](https://www.capterra.ch/directory/30963/lead-generation/software) - [CRM-Systeme](https://www.capterra.ch/directory/2/customer-relationship-management/software) ## Alternativen 1. [Brevo](https://www.capterra.ch/software/132996/brevo) — 4.6/5 (3415 reviews) 2. [Mailchimp](https://www.capterra.ch/software/110228/mailchimp) — 4.5/5 (17582 reviews) 3. [Gmail](https://www.capterra.ch/software/202338/gmail) — 4.8/5 (13357 reviews) 4. [ActiveCampaign](https://www.capterra.ch/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.ch/software/136603/mailerlite) — 4.7/5 (2257 reviews) ## Nutzerbewertungen ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20. April 2026* | Verbraucherdienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Nachteile**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Verifizierter Rezensent** | *18. März 2026* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Nachteile**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6. April 2025* | Einzelhandel | Empfehlungsbewertung: 2.0/10 > > **Vorteile**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Nachteile**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "One of the Best Marketing Tools We Use" — 5.0/5 > **Angela** | *7. Januar 2026* | Konsumgüter | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. > > **Nachteile**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. > > Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. ----- ### "Easy Marketing with Tons of Features" — 5.0/5 > **Lindsey** | *5. Februar 2026* | Kunst & Handwerk | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. > > **Nachteile**: I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. > > Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. ----- Seite: 1 / 22\ Weiter: [Nächste Seite](https://www.capterra.ch/software/156699/klaviyo?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/156699/klaviyo) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten