--- description: Detaillierte Informationen über Klaviyo zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [E-Mail Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.ch/software/156699/klaviyo Seite: 1 / 23\ Weiter: [Nächste Seite](https://www.capterra.ch/software/156699/klaviyo?page=2) > Klaviyo ist eine moderne Marketingplattform, die es E-Commerce-Marken ermöglicht, unbegrenzt hochwertige Beziehungen über E-Mail und soziale Netzwerke aufzubauen. > > Bewertung: **4.6/5** von 537 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Klaviyo? Klaviyo ist hauptsächlich für E-Commerce-Shops konzipiert, da sich das Tool nahtlos in Plattformen wie Magento, Shopify und WooCommerce integrieren lässt. Klaviyo lässt sich auch über nutzer\*innendefinierte Websites in B2C- und B2B-Unternehmen integrieren. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 537 Nutzerbewertungen | | Bedienkomfort | 4.5/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.3/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Klaviyo - **Region**: Boston, USA - **Gegründet**: 2012 ## Gewerblicher Kontext - **Startpreis**: $ 20.00 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Italienisch, Koreanisch, Niederländisch, Polnisch, Portugiesisch, Schwedisch, Spanisch - **Verfügbare Länder**: Afghanistan, Amerikanische Jungferninseln, Anguilla, Antigua und Barbuda, Argentinien, Armenien, Aruba, Aserbaidschan, Australien, Bahamas, Bahrain, Bangladesch, Barbados, Belgien, Belize, Bermuda, Bhutan, Bolivien, Brasilien, Britische Jungferninseln und 98 weitere ## Funktionen - Abonnenten-Management - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Automatische Antworten - Autoresponders - Berichterstattung / Analyse - Berichterstattung und Statistik - Brand Guidelines - CAN-SPAM Compliance - CRM-Systeme - Content-Management - Daten-Import / -Export - Digitales Vermögens-Management - E-Mail-Management - E-Mail-Tracking - Ereignisgesteuerte Aktionen - Gemeinsamer Posteingang - Geplanter Nachrichtenversand - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Kundenprofile - Kundensegmentierung - Lead-Erfassung - Leadmanagement - Marketing-Automatisierung - Massen-SMS - Mobile Coupons - Mobile Optimization - Nachrichten-Personalisierung - Nachverfolgung der Marken - Personalisierung - ROI Tracking - Segmentierung - Social Marketing - Third-Party Integrations - Verfolgung von Interaktionen - Verhaltensanalysen - Versionskontrolle - Vorlagen-Management - WYSIWYG-Editor - Websitebesucher-Nachverfolgung - Workflow-Management - Zielseiten / Web-Formulare - Zwei-Wege-Messaging ... und 8 weitere Funktionen ## Integrationen (90 insgesamt) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... und 75 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Chat ## Category - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) ## Ähnliche Kategorien - [E-Mail Marketing Software](https://www.capterra.ch/directory/30013/email-marketing/software) - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) - [All-in-One-Marketingplattformen](https://www.capterra.ch/directory/32155/all-in-one-marketing/software) - [Leadgenerierung Software](https://www.capterra.ch/directory/30963/lead-generation/software) - [CRM-Systeme](https://www.capterra.ch/directory/2/customer-relationship-management/software) ## Alternativen 1. [Brevo](https://www.capterra.ch/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.ch/software/110228/mailchimp) — 4.5/5 (17676 reviews) 3. [Gmail](https://www.capterra.ch/software/202338/gmail) — 4.8/5 (13517 reviews) 4. [MailerLite](https://www.capterra.ch/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.capterra.ch/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Nutzerbewertungen ### "Best in Class Software but Best for Larger Companies" — 4.0/5 > **Charlotte** | *5. August 2026* | Geschäftsbedarf & -einrichtung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. > > **Nachteile**: Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. > > Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1. Mai 2026* | Marketing & Werbung | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Nachteile**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "Fair features with scope for improvement." — 4.0/5 > **Alexandre** | *26. Juni 2026* | Informationstechnologie & -dienste | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. > > **Nachteile**: It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. > > If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. ----- ### "Good for the right product" — 3.0/5 > **Shane** | *16. Juli 2026* | Sportartikel | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: We used Klaviyo for a short time and we found it to be a very good product and were happy with the performance and reporting > > **Nachteile**: It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing) > > While we only used it for around six months, we found it very handing and did get sales from Klaviyo ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20. April 2026* | Verbraucherdienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Nachteile**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- Seite: 1 / 23\ Weiter: [Nächste Seite](https://www.capterra.ch/software/156699/klaviyo?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/156699/klaviyo) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten