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seit 15 Jahren bei der Softwareauswahl

Was ist Mixpanel?

Mixpanel hat es sich zur Aufgabe gemacht, die Innovationsrate zu steigern. Mit der leistungsstarken Analyseplattform können Unternehmen analysieren, wie und warum sich ihre Nutzer über das Web, über mobile und internetfähige Geräte beteiligen. Verwende diese Daten dann, um dein Unternehmen und deine Produkte zu verbessern.

Über 26.000 Unternehmen – einschließlich 30 % der Fortune-100-Unternehmen – vertrauen Mixpanel, um ihr Geschäft auszubauen. Mixpanel hat seinen Hauptsitz in San Francisco mit Büros in New York, Seattle, Austin, London, Barcelona und Singapur.

Wer verwendet Mixpanel?

Über 250.000 Apps und Websites auf der ganzen Welt nutzen Mixpanel.

Mixpanel Software - 1
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Mixpanel Software - 5

Du bist nicht sicher, ob Mixpanel das Richtige ist? Mit einer beliebten Alternative vergleichen

Mixpanel

Mixpanel

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Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Mixpanel

Durchschnittliche Bewertung

Gesamt
4.5
Benutzerfreundlichkeit
4.1
Kundenservice
4.2
Funktionen
4.4
Preis-Leistungs-Verhältnis
4.2

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1’000
  • >1’001

Bewertungen nach Punktzahl finden

5
59%
4
35%
3
7%
Aleksandr
Aleksandr
Principal Software Engineer in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1’000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

There are a lot of analytics tools. This one does work.

5.0 vor 3 Jahren

Kommentare: Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Vorteile:

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Nachteile:

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1’000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great Analytics tool for Decision Making

5.0 vor 4 Jahren

Kommentare: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Vorteile:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Nachteile:

Sometimes we face issue in profiling of the users.

Nitin
Associate Product Manager in USA
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product for preliminary analysis

3.0 vor 3 Monaten

Vorteile:

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup

Nachteile:

In-depth analysis is a little tough. Exporting data is also tricky

Kazungu
communications in USA
Bildungsmanagement, 501–1’000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Mixpanel Your pathway to Smart Analytics and targeted Success.

5.0 vor 3 Monaten

Kommentare: Mixpanel is the key to your insights. Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user experience

Vorteile:

Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based on data. These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction. Mixpanel offers seamless integration with a wide range of platforms and tools.

Nachteile:

on my side I haven't encountered any major issue, the tool works perfectly me.

Pius
Founder in Uganda
Internet, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mixpanel

5.0 vor 2 Jahren

Kommentare: Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Vorteile:

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Nachteile:

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.