---
description: Detaillierte Informationen über Criteo zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz.
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title: Criteo Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026
---

Breadcrumb: [Startseite](/) > [Retargeting Tools](/directory/31456/retargeting/software) > [Criteo](/software/162594/criteo)

# Criteo

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> Criteo ist eine Marketing-Software, die es E-Commerce-Unternehmen ermöglicht, großen Mengen von Daten zu nutzen, um Kunden effektiv zu binden.
> 
> Verdict: Rated **3.9/5** by 22 users. Top-rated for **Weiterempfehlungsquote**.

-----

## Übersicht

### Wer verwendet Criteo?

KMUs, mittelständische, große Unternehmen

## Quick Stats & Ratings

| Metric | Bewertung | Detail |
| **Gesamt** | **3.9/5** | 22 Nutzerbewertungen |
| Bedienkomfort | 3.5/5 | Based on overall reviews |
| Kundenbetreuung | 3.6/5 | Based on overall reviews |
| Preis-Leistungs-Verhältnis | 3.8/5 | Based on overall reviews |
| Funktionen | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Criteo
- **Region**: Paris, Frankreich
- **Founded**: 2005

## Commercial Context

- **Startpreis**: $ 1.00
- **Target Audience**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000
- **Deployment & Platforms**: Cloud, SaaS, webbasiert
- **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Irisch, Italienisch, Japanisch, Koreanisch, Portugiesisch, Spanisch
- **Available Countries**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Japan, Kanada, Mexiko, Vereinigte Staaten, Vereinigtes Königreich

## Funktionen

- Cross Channel Attribution
- Daten-Identifizierung
- Dynamische Inhalte
- Empfehlungen
- Kampagnenanalysen
- Kampagnenmanagement
- Konversion-Tracking
- Kundensegmentierung
- Mehrere Kampagnen
- Multichannel-Marketing
- Personalisierung
- Retargeting-Anzeigen
- Verhalten-basiertes Targeting
- Werbe-Bestandsmanagement
- Zielgruppen-Targeting

## Integrations (16 total)

- Adobe Audience Manager
- Adobe Commerce
- Amperity
- Bluecore
- Blueshift
- Emarsys
- Epsilon
- Eulerian
- Klaviyo
- LiveRamp
- Mediarithmics
- PrestaShop
- Raptor
- Shopify
- Tealium Customer Data Hub

... and 1 more integrations

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Telefon-Support
- Chat

## Category

- [Retargeting Tools](https://www.capterra.ch/directory/31456/retargeting/software)

## Ähnliche Kategorien

- [Retargeting Tools](https://www.capterra.ch/directory/31456/retargeting/software)
- [Kampagnenmanagement Tools](https://www.capterra.ch/directory/30012/campaign-management/software)
- [Social Media Tools](https://www.capterra.ch/directory/30781/social-media-marketing/software)
- [Display Advertising Tools](https://www.capterra.ch/directory/32335/display-advertising/software)
- [Werbeagentur Software](https://www.capterra.ch/directory/30736/advertising-agency/software)

## Alternativen

1. [Zeetaminds](https://www.capterra.ch/software/155060/zeetaminds) — 4.9/5 (174 reviews)
2. [Taboola](https://www.capterra.ch/software/156009/taboola) — 4.4/5 (67 reviews)
3. [Teamwork.com](https://www.capterra.ch/software/120390/teamwork-projects) — 4.5/5 (926 reviews)
4. [Adalysis](https://www.capterra.ch/software/173311/adalysis) — 4.6/5 (113 reviews)
5. [Similarweb](https://www.capterra.ch/software/148472/similarweb-pro) — 4.6/5 (251 reviews)

## Nutzerbewertungen

### "Powerful Retargeting, with a Few Downfalls" — 4.0/5

> **Cameron** | *4. Juni 2019* | Konsumgüter | Recommendation rating: 8.0/10
> 
> **Vorteile**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
> 
> **Nachteile**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
> 
> Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

-----

### "A great complement to Google and social media retargeting" — 4.0/5

> **Artur** | *17. Juli 2021* | Einzelhandel | Recommendation rating: 9.0/10
> 
> **Vorteile**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.
> 
> **Nachteile**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).
> 
> An easy-to-manage, effective tool for retargeting on the basis of RTB.

-----

### "Good results but difficult to use" — 3.0/5

> **Josh** | *10. April 2025* | Einzelhandel | Recommendation rating: 6.0/10
> 
> **Vorteile**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend.
> 
> **Nachteile**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like.
> 
> The results are good which is the mean thing, but so difficult to use.

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### "Convert Traffic to Customers Using Criteo" — 5.0/5

> **Chitta Ranjan** | *18. Dezember 2018* | Gesundheit, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Vorteile**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
> 
> **Nachteile**: For an E-commerce website, it's not that easy to implement the Criteo script.
> 
> I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

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### "Great targeting and retargeting tool" — 4.0/5

> **Nikita** | *22. November 2023* | Maschinerie | Recommendation rating: 7.0/10
> 
> **Vorteile**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.
> 
> **Nachteile**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

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## Links

- [View on Capterra](https://www.capterra.ch/software/162594/criteo)

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