Wer verwendet Hotjar?

Start-ups und KMUs – digitale Vermarkter, CRO-Spezialisten, Webdesigner, Webentwickler, UX-Spezialisten.

Was ist Hotjar?

Integrierte Feedback- und Analysetools dienen der Verbesserung der Nutzererfahrung deiner Website. Bietet Heatmaps, Feedbackerhebungen, Umfragen und mehr.

Hotjar – Details

Hotjar

https://www.hotjar.com

Gegründet 2014

Hotjar – Preisübersicht

Hotjar bietet eine Gratisversion und eine kostenlose Testversion. Weitere Preisinformationen für Hotjar findest du unten.

Kostenlose Version

Ja

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Live Online

Webinare

Dokumentation

Kundenbetreuung

Online

Hotjar Funktionen

CEM Software (Customer Experience Management)
Analytik
Befragungs-/Umfragemanagement
Dashboard
Empfindungsanalyse
Kundensegmentierung
Multichannel-Datenerfassung
Negatives Feedback Management
Prädiktive Analytik
Textanalyse
Wissensmanagement
Aktionsmanagement
Daten-Import / -Export
Kollaboration
Kundenprofile
Prädiktive Analytik
Umfragen & Feedback
Verhaltensbezogene Analysen
Vorlagen
Zuordnungsmodellierung
Dashboard
Dynamische Karten
Einbettbare Karten
Element-Analytik
Für den Vertrieb
Für die Wissenschaft
Radiale Abbildung und Zuordnung
Territoriales Mapping
Verhalten-basiertes Mapping
Website-Analytik
360-Grad-Feedback
Analytik
Berichterstattung über Anrufe
Feedback-Sammlung
Umfrage-Management
Überwachung der Beschwerden
A/B-Tests
Customer Journey Mapping
Dashboard
Kampagnen-Tracking
Kanalzuordnung
Leistungskennzahlen
Prädiktive Analytik
ROI-Tracking
Social Media-Kennzahlen
Website-Analytik
Anmerkungen
Datenvisualisierung
Empfindungsanalyse
Forschung mit gemischten Methoden
Kollaboration
Media-Analytik
Mehrsprachig
Nutzerforschungsanalyse
Qualitative komparative Analyse
Quantitative Inhaltsanalyse
Statistische Analyse
Textanalyse
Content-Management
Keyword-Recherche Tools
Leistungskennzahlen
Link-Management
Warnungen zu Problembereichen
Wettbewerbsanalyse
Animation
Aufzeichnung der Bildschirmaktivität
Entwicklung eines Prototypen
Für Mobil
Für Webseiten
Nutzerforschung
Risikokarten
Tests der Benutzerfreundlichkeit
Unmoderiertes Testing
User Journeys
Benutzerdefinierte Umfrage-URLs
Datenanalyse-Werkzeuge
E-Mail Marketing
Fragen-Verzweigung
Fragenkatalog
Mobile Umfrage
Offline-Antwort-Sammlung
Unterstützt Audio / Bilder / Video
Verzweigungslogik
Website-Intercept-Umfragen
Benutzerinteraktion-Nachverfolgung
Empfehlungsquelle nachverfolgen
Kampagnenmanagement
Konversion-Tracking
Seitensuche-Nachverfolgung
Seitenzugriff-Tracking
Stichwort-Nachverfolgung
Verwaltung mehrerer Websites
Zeit auf der Website nachverfolgen
Ziel-Nachverfolgung
Alarmfunktion / Benachrichtigungen
Echtzeitüberwachung
Ereignisprotokolle
FTP-Überwachung
Leistungskennzahlen
Mail-Server-Überwachung
Transaktion-Überwachung
Uptime-Berichterstattung
Verfügbar
Wartungsplanung

Hotjar – Nutzerbewertungen

Zeigt 5 von 315 Nutzerbewertungen

Gesamt
4.7/5
Benutzerfreundlichkeit
4.6/5
Kundenservice
4.5/5
Funktionen
4.5/5
Preis-Leistungs-Verhältnis
4.5/5
Akande D.
Marketing Communications Specialist
Konsumgüter, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 22.8.2019

"HotJar is an awesome tool for studying websites and optimizing!"

Kommentare: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Vorteile: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Nachteile: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Antwort des Softwareanbieters

von Hotjar an 27.8.2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Quelle des Nutzers 
  • Bewertet am 22.8.2019
Brent J.
Head Of Product Management
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 18.2.2020

"Awesome for user recordings and heat-maps "

Kommentare: The tool is really helpful to better understand your user's experience.

Vorteile: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Nachteile: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Antwort des Softwareanbieters

von Hotjar an 19.2.2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Quelle des Nutzers 
  • Bewertet am 18.2.2020
Ciprian P.
Founder
Informationstechnologie & -dienste, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 4.1.2020

"An awesome user research and feedback tool"

Vorteile: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Nachteile: I'd like more popup options, something similar to GetSiteControl.

Antwort des Softwareanbieters

von Hotjar an 14.1.2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [[email protected]], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 4.1.2020
Ioana G.
User Researcher
Freizeit, Reisen & Tourismus, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 14.8.2019

"Great little tool for starting your UX research"

Kommentare: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vorteile: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Nachteile: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Antwort des Softwareanbieters

von Hotjar an 27.8.2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Quelle des Nutzers 
  • Bewertet am 14.8.2019
Shaun F.
Director of Online Advertising
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 31.12.2019

"Screen recording & heat maps made easy"

Kommentare: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Vorteile: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Nachteile: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Antwort des Softwareanbieters

von Hotjar an 2.1.2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [[email protected]], I'll send you a little something as a token of our appreciation. Louis

  • Quelle des Nutzers 
  • Bewertet am 31.12.2019