Wer verwendet Hotjar?

Start-ups und KMUs – digitale Vermarkter, CRO-Spezialisten, Webdesigner, Webentwickler, UX-Spezialisten.

Was ist Hotjar?

Integrierte Feedback- und Analysetools dienen der Verbesserung der Nutzererfahrung deiner Website. Bietet Heatmaps, Feedbackerhebungen, Umfragen und mehr.

Hotjar – Details

Hotjar

https://www.hotjar.com

Gegründet 2014

Hotjar – Kostenübersicht

Hotjar bietet eine Gratisversion und eine kostenlose Testversion.

Kostenlose Version

Ja

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Live Online

Webinare

Dokumentation

Kundenbetreuung

Online

Hotjar Funktionen

CEM Software (Customer Experience Management)
Analytik
Befragungs-/Umfragemanagement
Dashboard
Empfindungsanalyse
Kundensegmentierung
Multichannel-Datenerfassung
Negatives Feedback Management
Prädiktive Analytik
Textanalyse
Wissensmanagement
Aktionsmanagement
Daten-Import / -Export
Kollaboration
Kundenprofile
Prädiktive Analytik
Umfragen & Feedback
Verhaltensbezogene Analysen
Vorlagen
Zuordnungsmodellierung
Dashboard
Dynamische Karten
Einbettbare Karten
Element-Analytik
Für den Vertrieb
Für die Wissenschaft
Radiale Abbildung und Zuordnung
Territoriales Mapping
Verhalten-basiertes Mapping
Website-Analytik
360-Grad-Feedback
Analytik
Berichterstattung über Anrufe
Feedback-Sammlung
Umfrage-Management
Überwachung der Beschwerden
A/B-Tests
Customer Journey Mapping
Dashboard
Kampagnen-Tracking
Kanalzuordnung
Leistungskennzahlen
Prädiktive Analytik
ROI-Tracking
Social Media-Kennzahlen
Website-Analytik
Anmerkungen
Datenvisualisierung
Empfindungsanalyse
Forschung mit gemischten Methoden
Kollaboration
Media-Analytik
Mehrsprachig
Nutzerforschungsanalyse
Qualitative komparative Analyse
Quantitative Inhaltsanalyse
Statistische Analyse
Textanalyse
Content-Management
Keyword-Recherche Tools
Leistungskennzahlen
Link-Management
Warnungen zu Problembereichen
Wettbewerbsanalyse
Animation
Aufzeichnung der Bildschirmaktivität
Entwicklung eines Prototypen
Für Mobil
Für Webseiten
Nutzerforschung
Risikokarten
Tests der Benutzerfreundlichkeit
Unmoderiertes Testing
User Journeys
Benutzerdefinierte Umfrage-URLs
Datenanalyse-Werkzeuge
E-Mail Marketing
Fragen-Verzweigung
Fragenkatalog
Mobile Umfrage
Offline-Antwort-Sammlung
Unterstützt Audio / Bilder / Video
Verzweigungslogik
Website-Intercept-Umfragen
Benutzerinteraktion-Nachverfolgung
Empfehlungsquelle nachverfolgen
Kampagnenmanagement
Konversion-Tracking
Seitensuche-Nachverfolgung
Seitenzugriff-Tracking
Stichwort-Nachverfolgung
Verwaltung mehrerer Websites
Zeit auf der Website nachverfolgen
Ziel-Nachverfolgung
Alarmfunktion / Benachrichtigungen
Echtzeitüberwachung
Ereignisprotokolle
FTP-Überwachung
Leistungskennzahlen
Mail-Server-Überwachung
Transaktion-Überwachung
Uptime-Berichterstattung
Verfügbar
Wartungsplanung

Hotjar – Nutzerbewertungen

Zeigt 5 von 325 Nutzerbewertungen

Gesamt
4,7/5
Benutzerfreundlichkeit
4,6/5
Kundenservice
4,5/5
Funktionen
4,5/5
Preis-Leistungs-Verhältnis
4,5/5
Akande D.
Marketing Communications Specialist
Konsumgüter, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 22.8.2019

"HotJar is an awesome tool for studying websites and optimizing!"

Kommentare: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Vorteile: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Nachteile: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Antwort des Softwareanbieters

von Hotjar an 27.8.2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Quelle des Nutzers 
  • Bewertet am 22.8.2019
Trevor A.
Product Owner, CRO Services
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 16.12.2019

"Must have for qualitative research"

Kommentare: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Vorteile: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Nachteile: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Antwort des Softwareanbieters

von Hotjar an 17.12.2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

  • Quelle des Nutzers 
  • Bewertet am 16.12.2019
Verifizierter Rezensent
Owner
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 23.4.2020

"Great Heat-mapping Software"

Kommentare: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Vorteile: Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Nachteile: The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Antwort des Softwareanbieters

von Hotjar an 27.4.2020

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

  • Quelle des Nutzers 
  • Bewertet am 23.4.2020
Ioana G.
User Researcher
Freizeit, Reisen & Tourismus, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 14.8.2019

"Great little tool for starting your UX research"

Kommentare: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vorteile: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Nachteile: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Antwort des Softwareanbieters

von Hotjar an 27.8.2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Quelle des Nutzers 
  • Bewertet am 14.8.2019
Brent J.
Head Of Product Management
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 18.2.2020

"Awesome for user recordings and heat-maps "

Kommentare: The tool is really helpful to better understand your user's experience.

Vorteile: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Nachteile: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Antwort des Softwareanbieters

von Hotjar an 19.2.2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Quelle des Nutzers 
  • Bewertet am 18.2.2020