--- description: Detaillierte Informationen über MoEngage zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: MoEngage Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/6/marketing-automation/software) > [MoEngage](/software/164687/sherpa) # MoEngage Canonical: https://www.capterra.ch/software/164687/sherpa Seite: 1 / 4\ Weiter: [Nächste Seite](https://www.capterra.ch/software/164687/sherpa?page=2) > MoEngage ist eine intelligente Kundenengagement-Plattform, die für die mobile Welt entwickelt wurde. > > Bewertung: **4.3/5** von 58 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet MoEngage? Consumer-Internet-Unternehmen, Enterprise-Kund\*innen sowie kleine und mittlere Unternehmen, die ihre Nutzer\*innen über den richtigen Kanal zur richtigen Zeit proaktiv einbeziehen möchten. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 58 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.6/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: MoEngage - **Region**: San Francisco, USA - **Gegründet**: 2014 ## Gewerblicher Kontext - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: 11–50, 51–200, 201–500, 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, Bahrain, Bangladesch, Brasilien, Chile, Deutschland, Indien, Indonesien, Irland, Israel, Japan, Katar, Kolumbien, Kuwait, Malaysia, Mexiko, Neuseeland, Niederlande, Pakistan, Philippinen und 11 weitere ## Funktionen - A/B Testing - Abwanderungsraten-Management - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Anpassbare Vorlagen - App Notifications - Beibehaltung nachverfolgen - Berichterstattung / Analyse - CRM-Systeme - Customer Journey Mapping - Dashboard Software - Datenvisualisierung - Drip-Kampagnen - E-Mail Marketing - Engagement-Tracking - Ereignisse innerhalb der App nachverfolgen - KPI-Überwachung - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kohortenanalyse - Kommunikationsmanagement - Kontaktmanagement - Konversion-Tracking - Kundenbindung - Kundenerlebnis-Management - Kundenhistorie - Kundensegmentierung - Leadmanagement - Leistungskennzahlen - Marketing-Automatisierung - Multi-Channel Attribution - Multi-Channel-Kommunikation - Multichannel-Marketing - Personalisierung - Push-Benachrichtigungen - ROI Tracking - SMS Marketing - SMS Notifications - Segmentierung - Third-Party Integrations - Trichter-Analyse - Verhaltens-Tracking - Visuelle Analytik - Vorlagen-Management - Web-Benachrichtigungen - Websitebesucher-Nachverfolgung - Zielseiten / Web-Formulare ## Integrationen (12 insgesamt) - AB Tasty - Adjust - Amplitude - AppsFlyer - Branch - Gupshup - Infobip - Mixpanel - Segment - Talon.One - Tealium Customer Data Hub - mParticle ## Optionen für Kundensupport - E-Mail/Helpdesk - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.capterra.ch/directory/6/marketing-automation/software) - [Mobile Analytics Software](https://www.capterra.ch/directory/30936/mobile-analytics/software) - [Push Notification Software](https://www.capterra.ch/directory/30969/push-notifications/software) - [Kundenengagement Software](https://www.capterra.ch/directory/30906/customer-engagement/software) - [Marketing Analysesoftware](https://www.capterra.ch/directory/31018/marketing-analytics/software) ## Alternativen 1. [WebEngage](https://www.capterra.ch/software/143401/webengage) — 4.5/5 (32 reviews) 2. [CleverTap](https://www.capterra.ch/software/155737/clevertap) — 4.4/5 (59 reviews) 3. [Marketo Engage](https://www.capterra.ch/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.ch/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Campaign Monitor by Marigold](https://www.capterra.ch/software/76928/campaign-monitor) — 4.5/5 (505 reviews) ## Nutzerbewertungen ### "Great platform for Integrated Marketing Communications management" — 5.0/5 > **Anirban** | *27. Dezember 2023* | Bildungsmanagement | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels. > > **Nachteile**: MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation. > > While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days. ----- ### "CRM 360 - One Platform Complete CRM Solution" — 4.0/5 > **Prashant** | *23. Januar 2020* | Internet | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool. > > **Nachteile**: Limited Templates. Static Content Elements (can't customize). > > One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package. ----- ### "MoEngage a platform for Customer engagement and retention" — 3.0/5 > **Deepa** | *17. September 2022* | Informationstechnologie & -dienste | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily. > > **Nachteile**: The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool. ----- ### "Best automation tool" — 5.0/5 > **Amanda** | *19. Juni 2023* | Unterhaltung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time > > **Nachteile**: When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone. ----- ### "Great product that has the best in class features and services" — 5.0/5 > **Ahsan** | *18. Februar 2020* | Onlinemedien | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others. > > **Nachteile**: There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster. > > Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service. ----- Seite: 1 / 4\ Weiter: [Nächste Seite](https://www.capterra.ch/software/164687/sherpa?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/164687/sherpa) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten