Adobe Analytics

Best in class analytics comes at a cost

Kommentare: I've used it as a user, implemented, and owned it as a product.

Vorteile:

Adobe can track anything you think of. It's easy to use once implemented.

Nachteile:

It's highly scalable but does require an implementation team consisting of developers.

A Complicated But Accurate Analytics Option

Kommentare: This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Vorteile:

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Nachteile:

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Top Tool for Web Analytics

Kommentare: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Vorteile:

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Nachteile:

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Top notch web analytics tool

Kommentare: allow access to data to various departments

Vorteile:

easy to use with drag and drop functionality to modify dashboard and create custom reports

Nachteile:

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Analytics for Everyone

Kommentare: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Vorteile:

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Nachteile:

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Beautiful Visual of Marketing Efforts

Kommentare: Absolutely incredible. Love how it integrates with Adobe Cloud.

Vorteile:

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Nachteile:

It took a little while to get used to some of the design elements of the charts

Lots of fire power, worth the money if you use it right.

Kommentare: We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Vorteile:

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Nachteile:

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

How to play with data and succeed

Vorteile:

It enhance customizationFlexibility and convenient

Nachteile:

Abit expensiveDefault rate is Abit low 120 request per minute

Adobe Analytics

Vorteile:

Adobe Analytics has many different functions that you can use within the software

Nachteile:

It may not be the easiest of software's to use but once you get to know your way around the software, you will soon get the hang of it

Adobe analytics makes it easy for you to understand data and information as you wanted

Kommentare: I give Adobe Analytics a 10 because i enjoy using it daily

Vorteile:

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

Nachteile:

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

Analyze data to make decisions

Kommentare: I have involved with this tool once when company wanted to analyze their data to gain insights.

Vorteile:

We set the sources as websites and social media channels to collect data and analyze it. Then adobe analytics transform that data into a specific format that can be analyzed. After that it we can analyze it and see the insights of it. It provides real-time reporting feature and can make decisions based on realtime data.

Nachteile:

The cost of this tool is not affordable for small companies.

Powerful Tool

Kommentare: We use Adobe on a daily basis and it does the job very well. We are likely not using all of its functions at this time which is exciting because we know it can do even more.

Vorteile:

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

Nachteile:

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

Incredibly robust tool for web analytics that I use daily.

Kommentare: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Vorteile:

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Nachteile:

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

An enterprise analytics solution that might be too much for your needs

Kommentare: Adobe Analytics helped our company improve our reporting, but ultimately we decided to move away from it. Google Analytics has greatly improved its reporting and tracking capabilities in recent years, and Adobe Analytics was much more robust than what we actually needed for most situations. Unless you are a multi-billion dollar company with very complex tracking and reporting needs, I would not recommend Adobe Analytics.

Vorteile:

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Nachteile:

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

Comprehensive Solution for your Digital Analytics Need

Kommentare: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Vorteile:

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.

Nachteile:

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.

Very powerful analytics and reporting platform

Vorteile:

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

Nachteile:

It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

Good and robust software!

Vorteile:

Use this software daily to keep track of our website visitors.

Nachteile:

The inability to track content beyond one link at a time.

Still the leader for good reason

Kommentare: Access to a wealth of powerful digital analytics data

Vorteile:

It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Nachteile:

The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Using Adobe Analytics from 4 years

Kommentare: I am a developer and I have implementation and reporting in both parts. I worked with DTM, Adobe Launch to build the Analytics libraries, and send the data to various Analytics report suites to further use in the reports. As a developer of Analytics, my overall experience is great with Adobe Analytics in compare to other Analytics tools. Thank you Adobe.

Vorteile:

Adobe Analytics is easy to implement and integrate with any application and portal. I have been working from many years on the Adobe platform and found Analytics implementation is very easy and creating and setup the reports is also so easy.

Nachteile:

There are no Cons which I noticed. Everything is very well managed and options are easily available the tool.

Mostly intuitive to use, but there were some challenges

Vorteile:

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Nachteile:

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

Good but expensive for what it offers

Kommentare: Some of our clients are not happy to use Google Analytics and so opt for an alternative with Adobe. Most of the feedback is average but the subscription cost is often a negative sticking point.

Vorteile:

Its a solid alternative to Google Analytics

Nachteile:

Some of the tag implementations cause more problems than they solve.

A great tool that helps you get actionable insights if setup and used correctly.

Kommentare: Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.

Vorteile:

Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Nachteile:

Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

Traffic numbers and Adobe Analytics

Kommentare: A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Vorteile:

This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Nachteile:

Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

Provides solid analytics with a few flaws...

Vorteile:

The software provides solid analytics in certain areas of web browsing

Nachteile:

Does not allow for major analytic discovery, as the tool is set in certain measures that it provides

Adobe performance

Vorteile:

ease of creating reports using segments and site information such as pageview

Nachteile:

does not provide reliable results when used for media analysis