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seit 18 Jahren bei der Softwareauswahl

Was ist BrightLocal?

BrightLocals hat es sich zur Aufgabe gemacht, lokales Marketing zu vereinfachen.

Die All-in-one-Plattform von BrightLocal wird von KMU, Unternehmen mit mehreren Standorten und Agenturen eingesetzt und umfasst Reputation Manager, Local Search Audit und Citation Tracker.

Die Plattform bietet ferner White-Label-Berichte und Lead-Generierungstools für Agenturen.

Zusätzlich zur All-in-one-Plattform von BrightLocal können Geschäftseinträge über Citation Builder verwaltet werden.

Teste BrightLocal 14 Tage lang kostenlos (keine Karte erforderlich) und sieh, ob es für dich funktioniert.

Wer verwendet BrightLocal?

Lokale stationäre Unternehmen. Dienstleistungsunternehmen. KMU (kleine und mittlere Unternehmen). Unternehmen mit mehreren Standorten. Unternehmenskunden. SEO-Agenturen. Marketingagenturen.

BrightLocal Software - 1
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Du bist nicht sicher, ob BrightLocal das Richtige ist? Mit einer beliebten Alternative vergleichen

BrightLocal

BrightLocal

4.8 (276)
$ 39.00
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Kostenlose Version
Kostenlose Testversion
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4.6 (276)
4.8 (276)
4.9 (276)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
$ 20.00
Monat
Kostenlose Version
Kostenlose Testversion
105
218
4.3 (6’175)
4.2 (6’175)
4.4 (6’175)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über BrightLocal

Durchschnittliche Bewertung

Gesamt
4.8
Benutzerfreundlichkeit
4.6
Kundenservice
4.9
Funktionen
4.7
Preis-Leistungs-Verhältnis
4.8

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1’000
  • >1’001

Bewertungen nach Punktzahl finden

5
87%
4
11%
3
0%
1
1%
Scott
Scott
CEO in USA
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Long Time User & Fan

5.0 vor 4 Jahren

Kommentare: To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Vorteile:

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Nachteile:

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Antwort von BrightLocal

vor 4 Jahren

Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO

Michael
Michael
Executive VP Strategy & Innovation in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Indespensible

5.0 vor 3 Jahren

Kommentare: The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.

Vorteile:

The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.

Nachteile:

BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.

Antwort von BrightLocal

vor 3 Jahren

Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO

Mark
Mark
Director in Niederlande
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

An Utter Scam

1.0 vor 3 Jahren

Kommentare: An utter nightmare! Thanks to them my business is at the verge of collapse! I wish I'd never came across these utter incompetents!

Vorteile:

Absolutely Nothing! I wish they would never exist as they have only ruined my business!!!! I was flourishing before meeting these cowboys!

Nachteile:

They have shut down my account while 7 campaigns were running, and this was due to a fact where they could not understand my basic business need and kept making their point! At Brightlocal is either their way, or your account get shut! No signs of refund at all! The utter shame of the tech industry in 2022. The exact meaning of Scam!

Antwort von BrightLocal

vor 3 Jahren

Hi Mark, I'm sorry that you have had a bad experience; this is never the outcome that we want for any of our customers. During a Citation Builder campaign we flagged a potential issue, offering several options for how to proceed. You were not happy with these options & made several requests to close your account & to receive refunds for all campaigns. We granted this as a gesture of goodwill and provided receipts. We hoped this would resolve the issue, however, it is clear that you are still unhappy. We asked what further actions you would like us to take and have received no further suggestions from you, only threats. Please note you have not lost account access; we turned off your automatic subscription renewal, believing this to be what you wanted. You still have full access to your account and all data for the remainder of this billing cycle & if you wish to, you may reactivate it from within your account, which will mean that there is no disruption in service. Thank you

Jonny
Jonny
SEO Executive in UK
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Good option for start-up Agencies or Freelancers

4.0 vor 4 Jahren

Kommentare: Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis.

Vorteile:

BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products.

Nachteile:

The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads.

Antwort von BrightLocal

vor 4 Jahren

Thank you so much for sharing your feedback with us Jonny. It's great to hear you've had a positive experience, especially the fact we've been able to save you time! I appreciate the comments regarding our reporting options and the ability to do more report comparisons, this is something for us to consider for future improvements. I'm sorry you've not found the Agency Lead Widget suitable for your needs though, additional credits are available and we do try and keep these at a low price to ensure they're cost-effective for our customers. Best Wishes, Myles - BrightLocal CEO

Pete
CEO/OWNER in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Bright Local Stands Above the Rest

5.0 vor 2 Jahren

Kommentare: Overall its an all in one local seo suite of tools and serve as an extension of my team. They are not the cheapest but they are in my view one of the best local SEO services you can use to aid in your quest to help your own local business or service other businesses in their efforts.

Vorteile:

What I like the most about BrightLocal is their focus on local SEO more than anything else. They include citation building/and optimization, competitive research and review building to say the least. I really like the whitelabel features and the great support.

Nachteile:

Once in a while the tools act up and need to get support to address it. But they do very quickly without too much fuss.

Antwort von BrightLocal

vor 2 Jahren

Thank you for taking the time to share your thoughts on BrightLocal. We greatly appreciate your feedback and are thrilled to hear about your positive experiences with our platform. It's great to hear that our tools including citation building, competitor research and review management have been a valuable asset to you. We understand that technical hiccups can occur from time to time, and we apologize for any inconvenience you may have experienced. We're committed to resolving any issues promptly and efficiently, and we're glad to hear that our support team has been able to address your concerns quickly. Thanks so much again, as such a glowing review and feedback really is appreciated.

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