Meta for Business

Begrenzt empfehlenswert

Kommentare: Ich werde weiterhin mit der Plattform arbeiten, bin jedoch nicht zu 100% überzeugt, wegen der meines Erachtens nach geringen Nutzerfreundlichkeit.

Vorteile:

Meta Business ermöglicht das Erstellen und Veröffentlichen von Beiträgen und Werbeanzeigen, Analysetools, das vorzeitigr Planen von Content, das Beantworten von Messenger-Nachrichten, u.s.w. über eine einzelne Plattform. Werbeanzeigen können neben Facebook auch auf anderen Kanälen wie Instagram veröffentlicht werden, was sehr praktisch ist. Einstellungen können sehr detailliert und personalisiert vorgenommen werden. Mit Meta kann eine sehr hohe Reichweite erzielt werden.

Nachteile:

Ich persönlich empfinde die Plattform als sehr unübersichtlich und kompliziert aufgebaut. Die Anwendung ist keineswegs selbsterklärend, insbesondere beim Erstellen von kostenpflichtigen Werbekampagnen und -anzeigen. Zum Erstellen und Planen von einfachen Beiträgen passt es, die Aufsetzung von Werbekampagnen/-anzeigen empfinde ich als sehr mühselig. Auch treten sehr häufig metainterne Begrifflichkeiten auf, so dass man sich nicht selten erstmal erkundigen muss, was mit bestimmten Begriffen (bei Einstellungen, die man vornehmen möchte) überhaupt gemeint ist.

A powerful, yet complicated, advertising tool

Kommentare: We are an advertising agency and we are using Meta for Business on a daily basis for a number of our clients. The wealth of tools & options that it provides can be powerful when used correctly. However, the complexity of the tool and the endless metrics can misguide both users and end clients, when it comes to reviewing results & deciding on upcoming campaign optimisations.

Vorteile:

The platform is always updated & renewed with new functionalities to help advertisers target their audiences.

Nachteile:

The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis. Also, the platform is trying to automate everything through AI hence users need to be really experienced in order to make the most out of the platform.

Critical asset for social media marketing

Kommentare: Overall very easy to use and learn, with a lot of versatility. Great features for scheduling posts and engaging with customers.

Vorteile:

Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level.

Nachteile:

A little too complicated having to switch to each individual business page when managing multiple pages

Meta for business

Kommentare: For our business needs, it works well. Allows us to broadcast updates to our followers, and help generate visibility

Vorteile:

Affordable option with excellent analytics and insights integration

Nachteile:

Difficult to track return on investments

Facebook ads are no longer a slam-dunk

Kommentare: Meta is hit and miss now. You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with a mailbox full of porn ads. It's embarrassing as a business to have to click on and delete these messages. The worst part, there is no way to avoid it. It's so obvious that they don't care anymore and are only in it for the money.

Vorteile:

I do have one "pro": I like that we can post to Facebook without leaving Instagram, which is at least a little more tolerable than Facebook.

Nachteile:

There is no actual customer support. The spam and straight up PORNOGRAPHY they allow in Direct Messaging makes it extremely unpleasant to wade through the fake messages to hopefully find a real customer.

Advertising Manager

Kommentare: My overall experience is i've been using the platform over the last 10-12 years running ads for various events, concerts, brands or talent.

Vorteile:

Running ads via multiple placements using one platform to control ad delivery.

Nachteile:

You cant control frequency within the platform and even when you create rules they are not as effective as you'd like them to be.

The real recipe for smart working.

Kommentare: It brings out modern working experience.Things are done perfectly and fast while using this software.If you want to take your brand in the next level.This is the most actionable way to use.

Vorteile:

Meta for Business is an excellent social media marketing solution.Have used it to market my work.It stores files well.Has this phenomenal features which helps you in finding the right customers for your business.Since the time I started using it have noticed a huge growth rate in my sales.Meta for Business is flexible to everyone and it is easy to use.You can monitor how audiences are interacting with our products via a mobile phone and all thanks to this incredible software.

Nachteile:

Meta for Business is what we all need if we want to scale into new heights of success.no cons for it has really brought a great impact in my company.

Great for scheduling!

Kommentare: Great for scheduling posts but I am sure there is a lot more I can do with Meta for Business.

Vorteile:

That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity

Nachteile:

Keeping up with the constant changes to the platform can be a struggle sometimes.

Not customer friendly

Kommentare: It’s rather easy to place advertising on meta but the value is low. There is tons of snap and fake accounts posting as meta that are trying to scam and it seems meta really isn’t monitoring it. However it hard to tell and there is no real support or customer care. It’s just pay us and your ad will run no value added no support no real interaction at all it’s a rather cold and untrustworthy interaction, especially in a doing business with scenario.

A must have for new businesses

Kommentare: easy to use and suggest any new business get it

Vorteile:

easy to use, gets my name out quick, i can post fast and then be on my way doing other more important business stuff

Nachteile:

not really anything that i do not like so far.

Used for a number of years

Kommentare: Good, it is easy to use for day to day functions and the app is handy!

Vorteile:

It is relatively easy to use, share between colleagues and monitor performance of posts. Combines instagram and facebook management for efficiency.

Nachteile:

Some of the settings are harder to find or require visiting facebook directly to acess. The cost vs return on paid advertising has dropped over the past ten years.

Meta for Business is NECESSARY for Business

Vorteile:

Every business needs Meta for Business. Being able to schedule content, having your content calendar, viewing analytics, real-time chat and automated chat, and having both Facebook and Instagram is crucial. It's very easy to use, and it often has valuable recommendations, including active times for posting. It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts. It's free, and paid advertising is low-cost. The analytics alone would be worth paying (but you don't have to!). There are so many great features and functions - I could keep writing for hours.

Nachteile:

There are not many cons with Meta for Business. On rare occasions, a post may fail to publish when it's scheduled—that can be very frustrating, so it's important to check to make sure it's published properly. You may have an issue with tagging as a user may not always come up but there's a workaround by typing in the profile URL. Meta for Instagram analytics is frequently inaccurate, so I highly recommend going directly to Instagram and manually pulling post analytics.

A necessary platform for all businesses

Kommentare: All in all, a tool that's easy enough to navigate and manage instagram and facebook presences simultaneously. It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. A pet hate!

Vorteile:

This platform makes it easy to collaborate between team members.

Nachteile:

It's not always straightforward to find what you need in the first instance, so can take a long time if you're unsure of something.

A required tool for any digital marketer

Kommentare: It is a tool which we are required to use in order to be present and run ad campaigns in Meta. I would never recommend it if we had to pay for it.

Vorteile:

Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place. You can program posts and videos.

Nachteile:

It is constantly changing, and something which works today can break tomorrow. (Account associations, permissions, and of course account suspensions without any cause are the major issues we've faced) Also: It is almost impossible to get any help from the current help options. Customer service is terrible.

Meta Enhances our Growth

Kommentare: We are a small nonprofit. Donations and engagement from social media make up a not-insignificant amount of our fundraising. We are not in a position to even consider removing social media from our business plan. However, we found that there was a significant knowledge gap between staff members who use social media for personal use and professionals who implement marketing strategies. We don't have the budget to hire a full-time social media marketer. At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours of loss productivity due to their lack of understanding of the features provided by Meta for Business. Utilizing Meta for Business has solved both of those problems. I strongly recommend businesses use the approach we used. It saves money, results in more engagement, and provides a more professional appearance.

Vorteile:

The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week. By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we were spending.

Nachteile:

There are no drawbacks or negative impacts of using Meta that would lead us to consider another approach. If anything, the biggest drawback is that it doesn't work on other social media platforms. Once we started using it, we quickly realized how much better it was than the included software on other platforms.

Great Software for Social Media Marketing!

Kommentare: Overall, the experience has been great, even though there can be a few glitches. For the number of enhancements and productivity this software provides, it needs better and more consistency in updates.

Vorteile:

This software is excellent, easy to use, and streamlined across multiple accounts for our program. We have been integrating Meta for a while now since we discovered how much data is presented on our engagement and marketing strategies to our audience!

Nachteile:

It is hard to navigate how to merge social media accounts so content can be shared on both platforms. I have looked up numerous "how-tos" and community threads. Even though I have taken all of the correct steps, it is still unsuccessful.

A must have for running ads on Facebook and Instagram

Vorteile:

Meta for Business is the only tool you can use . The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is.

Nachteile:

The dashboard can be very overwhelming for new users. There are certain features that even after using the tool for several years I don't know what they are for or how to use them properly.

Meta at its best

Vorteile:

This is a great tool for reaching your audience and marketing to the right people. The set up is ease for getting a page ready to run. Posting is great and can be done on multi-platforms all at once. The planner is a convenient way to keep on track.

Nachteile:

The cost to run the actual ads can be pricey. The schedule posting should go more then 30 days in advanced. The initial layout for the suites can be a bit confusing.

Most confusing software I've ever used

Kommentare: Very frustrating, confusing and anger enducing.

Vorteile:

I like that you can now schedule social content in the app itself. Other third party apps got my Instagram account blocked.

Nachteile:

Almost everything. It's the most confusing piece of software I've ever seen. Every time I click on something, the whole layout and interface changes and it seems to bring you to a new version of the same system, where everything is different. I'm always lost, can never find what I'm looking for and hate to use it.

Meta Ads always in your marketing mix

Kommentare: Essential advertising platform for your digital advertising strategy.

Vorteile:

The segmentation capacity it offers. The advertising inventory. The creative capacity that you can contribute with your ads.

Nachteile:

Sometimes, integration with other platforms can be a bit complex and in some countries traffic is a bit expensive compared to other acquisition channels.

Having tools available that allow you to schedule multiple publications is essential to save time

Vorteile:

Having tools available that allow you to schedule multiple publications is essential to save time and dedicate it to other activities.

Nachteile:

the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some difficulty

Meta

Kommentare: It’s ok

Vorteile:

Not sure what I do like about it to be fair.

Nachteile:

The algorithms are awful.The policing of some pages are dreadful You shroud be able to separate your personal page from your business pageYou should be able to share to a business page this is very difficult to do

Powerfull tool for companies advertising

Kommentare: Great platform for social media marketing.

Vorteile:

The tools for manage advertising and content on social media.

Nachteile:

Could be expensive in some cases but it depends of different factors.

A good option to your business.

Kommentare: Good option to manage your business with a lot of amazing tools to try. It’s easy to use and understand. Good price compared to others. Highly recommended

Vorteile:

Good price, tools, it’s easy to use, it has a lot of options to improve the results that you want to reach

Nachteile:

The costumer service is not good at all

my experience in meta for business

Kommentare: In fact, I have achieved wide spread in my work and made good profits from it

Vorteile:

It is easy to use and any person, organization or company can deal with it. The reports it gives us are complete and distinctive, and its statistics are very real.

Nachteile:

Sometimes I cannot be sure of the results of campaigns due to fake profiles that are registered in ads