ActiveCampaign

Wer verwendet ActiveCampaign?

Mehr als 120.000 kleine und mittlere Unternehmen haben von der Verwendung von ActiveCampaign profitiert.

Was ist ActiveCampaign?

ActiveCampaign kombiniert die Leistung von E-Mail-Marketing, Marketing-Automatisierung und Vertrieb / CRM-Automatisierung. Erstelle leistungsstarke automatisierte Marketing- und Vertriebsprozesse für glücklichere, treuere Kunden.

Sende Newsletter, designe schönere E-Mail-Kampagnen, und bleibe mit deinen Kontakten und Kunden in Kontakt.

Automatisiere dein Marketing mit persönlichen und Verhaltensdaten deiner Kontakte.

Schließe Angebote mit unserem erfrischend neuen Ansatz der Kundenbeziehungen ab.

ActiveCampaign – Details

ActiveCampaign

http://www.activecampaign.com

Gegründet 2003

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ActiveCampaign – Preisübersicht

ActiveCampaign bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von ActiveCampaign ist ab 15,00 $/Monat verfügbar.


Startpreis

15,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Ja

ActiveCampaign – Bereitstellung und Support

Kundenbetreuung

  • Support während der Geschäftszeiten
  • Online

Einsatz

  • Cloud, SaaS, Web
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • Persönlich
  • Live Online
  • Webinare
  • Dokumentation

ActiveCampaign Funktionen

  • Angebote / Vorschläge
  • Aufgabenmanagement
  • Dokumentenspeicher
  • E-Mail Marketing
  • Gebietsmanagement
  • Interne Chat-Integration
  • Kalender-/Erinnerungssystem
  • Lead Scoring
  • Lead-Generierung
  • Marketing-Automatisierung-Integration
  • Mobiler Zugriff
  • Segmentierung
  • Social-Media-Integration

Siehe die vollständige CRM-Systeme Liste

  • A/B-Tests
  • Abonnenten-Management
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Ereignisgesteuerte E-Mail
  • Kundenbefragungen
  • Listen-Management
  • Mobil-ootimierte E-Mails
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • Zielseiten / Web-Formulare

Siehe die vollständige E-Mail Marketing Software Liste

  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare

Siehe die vollständige Marketing Automation Software Liste

ActiveCampaign Alternativen

Mehr Alternativen zu ActiveCampaign

ActiveCampaign – Erfahrungen

Alle Bewertungen lesen

Gesamtbewertung

4,6/5

Durchschnittliche Bewertung

Benutzerfreundlichkeit 4,3
Kundenservice 4,5
Funktionen 4,5
Preis-Leistungs-Verhältnis 4,5

Software bewerten

Teile deine Erfahrungen mit anderen Softwarekäufern.

Eine Bewertung schreiben
David j. B.
Managing Director
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    5 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    5 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 2.3.2020

"If you had to recommend one marketing automation tool for small business, here it is"

Kommentare: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Vorteile: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Nachteile: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

  • Herkunft der Bewertung 
  • Bewertet am 2.3.2020
Mike C.
Founder
E-Learning, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    4 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    3 /5
  • Preis-Leistungs-Verhältnis
    4 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 10.1.2021

"Best of its kind but getting complacent on the basics"

Kommentare: I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

Vorteile: This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Nachteile: For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

  • Herkunft der Bewertung 
  • Bewertet am 10.1.2021
Charles S.
General Manager
Gastgewerbe, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    2 /5
  • Benutzerfreundlichkeit
    1 /5
  • Eigenschaften & Funktionalitäten
    2 /5
  • Kundenbetreuung
    1 /5
  • Preis-Leistungs-Verhältnis
    2 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    0/10
  • Herkunft der Bewertung 
  • Bewertet am 2.11.2019

"Disorganized & Frustrating"

Kommentare: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Vorteile: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Nachteile: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

  • Herkunft der Bewertung 
  • Bewertet am 2.11.2019
Millie B.
President and Co-Founder
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    4 /5
  • Eigenschaften & Funktionalitäten
    4 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    4 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 13.10.2020

"A good all-rounder"

Kommentare: Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Vorteile: Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product. Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard. We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Nachteile: Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

  • Herkunft der Bewertung 
  • Bewertet am 13.10.2020
Elisabeth W.
Wellness Coach/Mentor
Professionelles Training & Coaching, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    5 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    5 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 4.10.2020

"Continual support each step forward"

Kommentare: Even the times of technical challenges I have had were supported from the onboarding specialist and I have maintained what has been taught in each catch up. The technical complications are broken down and made simpler through amazing support. This has included a variety of either in person online, video training, correspondence through email and Q & A pages. I am so happy with what I have set up, it is much more than is needed for where my business is at, however many foundations are created to support my business growth.

Vorteile: The support is awesome and unbelievable. I save about 10 hours a week with everything set up as what is needed to be done once set up continues to meet the outcomes I created. There are so many options and ways to use active campaign. I use campaigns, automations, contact lists, email sign ups and as my business expands active campaign has so much support which I will continue to use. I am now free myself to do so much more than I could of imagined 6 months ago.

Nachteile: It is complicated for a non technical minded person.

  • Herkunft der Bewertung 
  • Bewertet am 4.10.2020