--- description: Detaillierte Informationen über Comarch Loyalty Marketing Platform zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Schweiz. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Comarch Loyalty Marketing Platform Kosten, Erfahrungen & Bewertungen - Capterra Schweiz 2026 --- Breadcrumb: [Startseite](/) > [Customer-Loyalty-Software](/directory/10031/customer-loyalty/software) > [Comarch Loyalty Marketing Platform](/software/89243/loyalty-solutions) # Comarch Loyalty Marketing Platform Canonical: https://www.capterra.ch/software/89243/loyalty-solutions Seite: 1 / 2\ Weiter: [Nächste Seite](https://www.capterra.ch/software/89243/loyalty-solutions?page=2) > Ein System, das die Definition und Verwaltung von Treueprogrammen unterstützt, um die Kundenbindung zu steigern und neue Kunden zu gewinnen. > > Bewertung: **4.4/5** von 9 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Comarch Loyalty Marketing Platform? CLM ist darauf ausgelegt, Treueprogramme in verschiedenen Branchen, einschließlich Einzelhandel, Fluggesellschaften, Flughäfen, Bankwesen und Gas- und Öl eigenständig, im Multi-Partner-, Multi-Tenant- und Koalitionsmodell zu unterstützen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.4/5** | 9 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.9/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.2/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Comarch - **Gegründet**: 1993 ## Gewerblicher Kontext - **Zielgruppe**: 501–1'000, 1'001–5'000, 5'001–10'000, 10'000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Linux (Desktop), Linux (On-Premise) - **Unterstützte Sprachen**: Arabisch, Bulgarisch, Deutsch, Englisch, Finnisch, Französisch, Griechisch, Indonesisch, Italienisch, Japanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Portugiesisch, Rumänisch, Russisch, Schwedisch, Spanisch, Thailändisch, Tschechisch, Türkisch, Ukrainisch, Ungarisch, Vietnamesisch - **Verfügbare Länder**: Afghanistan, Albanien, Algerien, Amerikanisch-Samoa, Amerikanische Jungferninseln, Andorra, Angola, Anguilla, Antigua und Barbuda, Argentinien, Armenien, Aruba, Aserbaidschan, Australien, Bahamas, Bahrain, Bangladesch, Barbados, Belarus, Belgien und 198 weitere ## Funktionen - Aktivitäts-Dashboard - Angebotsmanagement - Befragungs-/Umfragemanagement - Berichterstattung / Analyse - Bonus-Verwaltung - CRM-Systeme - Dashboard Software - Datenvisualisierung - Dynamische Inhalte - E-Mail Marketing - E-Mail-Management - Engagement-Tracking - Feedback-Management - KPI-Überwachung - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kommunikationsmanagement - Konversion-Tracking - Kundenaktivitäts-Tracking - Kundenerlebnis-Management - Kundenhistorie - Kundenkarten - Kundenportal - Leistungskennzahlen - Marketing-Automatisierung - Mehrsprachig - Mitgliedschaft-Management - Multi-Channel Attribution - Multi-Channel-Kommunikation - Multichannel-Datenerfassung - Multichannel-Marketing - NPS-Umfragestruktur - Personalisierung - ROI Tracking - Segmentierung - Third-Party Integrations - Treueprogramm - Umfragen & Feedback - Visuelle Analytik - Vorlagen-Management - Zielseiten / Web-Formulare ## Integrationen (12 insgesamt) - Amadeus - Braze - HubSpot Marketing Hub - Magento 2 Grouped Promotions - Nectar - PDI - Payback - Rock Solid - SAP Marketing Cloud - Salesforce Marketing Cloud - Shopify POS - Sinch ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Customer-Loyalty-Software](https://www.capterra.ch/directory/10031/customer-loyalty/software) ## Ähnliche Kategorien - [Customer-Loyalty-Software](https://www.capterra.ch/directory/10031/customer-loyalty/software) - [KI-Marketing-Tools](https://www.capterra.ch/directory/34136/ai-marketing-tools/software) - [CEM Software (Customer Experience Management)](https://www.capterra.ch/directory/30671/customer-experience/software) - [Marketing Analysesoftware](https://www.capterra.ch/directory/31018/marketing-analytics/software) - [Kundenengagement Software](https://www.capterra.ch/directory/30906/customer-engagement/software) ## Alternativen 1. [Guusto](https://www.capterra.ch/software/186209/guusto) — 4.9/5 (3519 reviews) 2. [Kangaroo](https://www.capterra.ch/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews) 3. [Referrizer](https://www.capterra.ch/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) 4. [Tango](https://www.capterra.ch/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (525 reviews) 5. [Yotpo](https://www.capterra.ch/software/144389/yotpo) — 4.5/5 (376 reviews) ## Nutzerbewertungen ### "Powerful Enterprise‑Grade Loyalty Platform with a Steep Learning Curve" — 5.0/5 > **Radha** | *28. April 2026* | Rechtsberatung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I liked most about Comarch Loyalty Marketing Platform was its depth and flexibility for building highly customized, enterprise‑level loyalty programs. The platform offered a wide range of tools for personalization, segmentation, and omnichannel engagement, making it possible to design complex loyalty strategies tailored to different customer behaviors and markets. I also appreciated its strong analytics and integration capabilities, which supported data‑driven decision‑making and made it well‑suited for large organizations with sophisticated loyalty and CRM requirements. > > **Nachteile**: What I liked least about Comarch Loyalty Marketing Platform was its complexity and steep learning curve. While the platform is very powerful, it requires significant time, expertise, and effort to configure and manage effectively. The initial setup and ongoing customization can be resource‑intensive, often requiring dedicated technical support. I also found that the interface and workflows could feel less intuitive, and the overall cost and scale of the solution may be more than what smaller or less mature loyalty programs truly need. > > Overall, my experience with Comarch Loyalty Marketing Platform was powerful but demanding. It stood out for its ability to support complex, highly customized loyalty programs with strong personalization, segmentation, and omnichannel capabilities suited to enterprise‑level needs. The platform was reliable and data‑driven, making it effective for sophisticated loyalty strategies. However, it came with a steep learning curve, required significant setup and ongoing resources, and was less intuitive for day‑to‑day use, meaning it’s best suited for larger organizations with dedicated technical and marketing teams rather than smaller or simpler loyalty programs. ----- ### "Good and easy" — 4.0/5 > **Deepak** | *2. Juli 2024* | Öl & Energie | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: COMARCH is very easy to use once you get a hang of it depending on the version that is being used. The latest version is very user friendly. > > **Nachteile**: There may be a dependency of the organization's tech stack to work in tandem with COMARCH, this needs to be taken into account while designing the architecture. > > The product is pretty good for managing currencies, and raffles and couponing etc. ----- ### "Making a difference through Rewards Management market leadership" — 4.0/5 > **Juan Paolo** | *18. Oktober 2023* | Telekommunikation | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Ease of rollout and a true separation of Rewards Product Catalogue allowing business users to perform Rewards SKUs, and mechanics without needing IT intervention > > **Nachteile**: Cost to host and maintain the Platform is high vs what the enterprise needs today. We are not fully using all of the capabilities of the platform but the cost is for the full stack even if not in use. > > COMARCH has shown true partnership by being as involved as they can to provide solutions and recommendations to achieve the company's vision. The Product roadmap, albeit a bit late on the modernization (such as redesigning the product into a true microservice solution), shows innovation remains to be at the forefront. Application of Global Practices allows the product to evolve and keep up to par, therefore allowing the customer to likewise remain ahead. ----- ### "easy to use\!" — 4.0/5 > **Michelle** | *21. November 2024* | Restaurants | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Im able to get everything I need out of it and it's easy to use. > > **Nachteile**: Haven't found any yet since I am still new to it. ----- ### "Reasons why we chose Comarch Loyalty Solution" — 5.0/5 > **THI THU HIEN** | *30. Oktober 2023* | Fluggesellschaften/Luftfahrt | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Very agile system will well designed core functions that accomodate our program need + a very efficiently supportive team. > > **Nachteile**: I dont find any functions that we dont like. > > Very happy to use and interact with the technical \& commercial team😊. ----- Seite: 1 / 2\ Weiter: [Nächste Seite](https://www.capterra.ch/software/89243/loyalty-solutions?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.ch/software/89243/loyalty-solutions) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten